Nicola F.
Project Management
Experience
Jan 2020 - Present
6 yearsMunich, Germany
Project Management
Publicis Pixelpark
- for offline & online campaigns for IQOS/Philip Morris.
Jul 2019 - Dec 2019
6 monthsMunich, Germany
Project Management
Leo’s Thjnk Tank
- for offline & online campaigns for Mc Donald’s.
Jun 2019 - Jul 2019
2 monthsMunich, Germany
Project Management
Publicis Pixelpark
- for offline & online campaigns for IQOS/Philip Morris.
Jan 2018 - Dec 2019
2 yearsMunich, Germany
Head of Brand Communication & PR
Loewe
- Leading and being responsible for marketing and communications.
- Developing the brand strategy and marketing plan as the framework for offline and online activities to achieve sales targets.
- Close collaboration with senior management and sales leadership.
- Managing employees.
Nov 2017 - Oct 2018
1 yearMunich, Germany
Project Management
Zum Roten Hirschen
- for offline & online campaigns for MediaMarkt.
Jun 2017 - Oct 2017
5 monthsMunich, Germany
Project Manager
Heye
- Managed offline & online campaigns for HD+.
Oct 2016 - May 2017
8 monthsMunich, Germany
Project Manager
Plan.Net
- Managed online campaigns for Danone.
Jun 2015 - Sep 2016
1 year 4 monthsMunich, Germany
Project Manager
Sky
- Managed offline & online CRM activities.
Aug 2014 - Jun 2017
2 years 11 monthsCupertino, United States
Copy Editor
Apple Inc.
- Reviewed, edited, and optimized ad copy for new Apple products right before Steve Jobs | Tim Cook keynotes.
Jun 2014 - May 2015
1 yearMunich, Germany
Efficiency Consultant
Sky
- Process analysis & process optimization for Sky Creative Services (in-house agency).
Feb 2012 - Mar 2014
2 years 2 monthsMunich, Germany
Head of Digital Marketing
Condé Nast Publishing
- for Vogue, GQ, Glamour, myself, AD, Wired and style.de.
- Project management of the vogue.de relaunch.
Nov 2011 - Jan 2012
3 monthsMunich, Germany
Project Management
Interone
- for online campaigns for BMW in the field of eCRM.
Jul 2011 - Oct 2011
4 monthsMunich, Germany
Project Management
Condé Nast Publishing
- Relaunch of myself.de.
May 2010 - Dec 2010
8 monthsMunich, Germany
Project Management
Payback
- Setup & maintenance of the Payback Facebook page.
Nov 2009 - Apr 2010
6 monthsMunich, Germany
Project Management
Nfon
- all offline & online activities.
Dec 2008 - Feb 2009
3 monthsMunich, Germany
Brand Consultant
Scoreloop
- Development of the brand strategy and corporate design.
- Project management for website launch.
Jan 2008 - Apr 2010
2 years 4 monthsMunich, Germany
Project Management
Siemens Enterprise
- Relaunch of the global website.
Oct 2007 - Dec 2007
3 monthsMunich, Germany
Project Management
Lovefilm
- Various offline & online activities.
Jun 2007 - Sep 2007
4 monthsMunich, Germany
Project Management
Pact Communication Group
- Image campaign for Tele Columbus.
Feb 2007 - May 2007
4 monthsMunich, Germany
Project Management
Giesecke & Devrient
- Various offline & online activities.
Feb 2007 - May 2007
4 monthsMunich, Germany
Content-Development
Tomorrow Focus
- for the Focus Brain Cup (advertising trivia quiz).
Jan 2007 - Present
19 yearsMunich, Germany
360° Marketing Communication
Freelance
- Interim manager for 360° marketing communication projects (detailed client list from page 3).
Jan 2002 - Dec 2006
5 yearsMunich, Germany
Director Marketing Communication
Tiscali
- Development of the marketing strategy and implementation across all communication channels.
- B2C, B2B, offline & online.
- Team leadership.
Jan 2000 - Dec 2002
3 yearsMunich, Germany
Head of Marketing N24 Digital
Kirch Intermedia
- Relaunch of the news website and promotion through a TV campaign.
- Team leadership.
Jan 1995 - Dec 1999
5 yearsMunich, Germany
Marketing Communication Manager
Apple
- Planning and implementation of all ATL & BTL campaigns in DACH.
- Team leadership.
Jan 1991 - Dec 1995
5 yearsHamburg, Germany
Account Director
BBDO Hamburg
- Concept, supervision and execution of all image and product campaigns for Apple in the DACH region.
- Managing staff.
Jan 1988 - Dec 1991
4 yearsHamburg, Germany
Project Manager
Schober Direktmarketing
- Launch, marketing and distribution of a co-mailing campaign.
Summary
With my many years of professional experience in well-known companies and agencies, I have extensive knowledge in marketing communication. Understanding the target audience and their needs is at the heart of my work. I offer 360° concept development, evaluation, and implementation of customer-centered image campaigns and sales promotions. 360° means that all touchpoints of the customer journey are supplied with the right content at the right time. In short: marketing communication to create a credible brand experience for your customers and boost your company’s sales.
I am experienced in leading teams and managing external service providers. I am well versed in optimizing existing processes. I also bring self-motivation, a hands-on mentality, a sense of humor, and an exceptional attention to detail.
By continuously reading advertising copy, I have made this requirement for my job a side activity. I review, edit, and optimize copy on content, language, and formal levels.
Languages
German
NativeEnglish
ElementaryEducation
Wirtschaftsakademie
Business Administration BA · Germany
Theodor-Heuss-Gymnasium
High school diploma · Pinneberg, Germany
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