Sylvia Ewerling - Grower Insights Market Research

Q: Where is Sylvia based?

Sylvia is based in Frankfurt, Germany .

Q: What languages does Sylvia speak?

Sylvia speaks the following languages: English (Advanced), German (Intermediate) .

Q: How many years of experience does Sylvia have?

Sylvia has at least 24 years of experience. During this time, Sylvia has worked in at least 17 different roles and for 10 different companies . The average length of individual experience is 1 year and 5 months . Note that Sylvia may not have shared all experience and actually has more experience.

Q: What is Sylvia's latest experience?

Sylvia's most recent position is Grower Insights Market Research at Kynetec .

Q: What companies has Sylvia worked for in recent years?

In recent years, Sylvia has worked for Kynetec and DLG .

Q: Which industries is Sylvia most experienced in?

Sylvia is most experienced in industries like Agriculture , Professional Services , and Advertising . Sylvia also has some experience in Media, Entertainment and Publishing , Manufacturing , and Healthcare .

Q: Which business areas is Sylvia most experienced in?

Sylvia is most experienced in business areas like Marketing , Strategy and Planning , and Customer Service . Sylvia also has some experience in Business Intelligence , Research and Development (R&D) , and Project Management .

Q: Which industries has Sylvia worked in recently?

Sylvia has recently worked in industries like Professional Services and Agriculture .

Q: Which business areas has Sylvia worked in recently?

Sylvia has recently worked in business areas like Marketing , Strategy and Planning , and Business Intelligence .

Recommended expert

Frankfurt, Germany

Experience

Oct 2021 - Present

4 years 5 months

Grower Insights Market Research

Kynetec

Conducted 42 expert interviews for 7 projects (Ø 3 weeks each)
Transcribed and analyzed insights for mid-sized and leading agricultural companies
Delivered 2 reports (50-100 slides) for Bayer CS within 2 working days
Surveyed trends and innovations in smart farming and agricultural communication

May 2019 - Oct 2019

6 months

Strategy Consulting, Developing New Marketing Processes

Freudenberg Filters

Mapped marketing processes for target markets
Implemented marketing automation strategy
Achieved 8% increase in qualified digital marketing leads
Identified new target group, boosting ROI and market share
Provided consulting to increase sales conversion and ROI

May 2018 - Sep 2018

5 months

Go-to Market Strategy Consulting for Customer Journey Analysis

Roche Diagnostics

Analyzed 60+ customer touchpoints through 17 expert interviews
Developed customer journey map with 4 cycles and 9 steps
Streamlined marketing automations to improve customer understanding and capacity
Maintained profitability by avoiding price differentiation

Jun 2017 - Aug 2017

3 months

Lead Strategic & Digital Marketing

Bayer Cropscience – Monsanto

Strategy analysis of digital landscape of Monsanto (South America market) across 150+ digital channels in 2 months
Benchmark of similarities/differences in market presence
Development of 38 digital key factors and options/projections in a consistency matrix
Creation of 6 key scenarios for future ‘one-company’ market approach based on 20+ marketing analyses
Conducted 80+ farmer interviews
Developed and implemented 7 smart farming services

Oct 2015 - Jan 2016

4 months

Competitor Market Analysis Digital Infrastructure (External Perspective)

Bayer Cropscience

Established competitive intelligence framework monitoring 6 key parameters
Identified 200+ market players across crop protection, seeds, fertilizers, machinery
Analyzed competitor digital marketing and customer journeys
Developed 5 hypotheses and 5 conclusions for global digital marketing strategy

Jul 2015 - Aug 2015

2 months

Core Team Member (Global Digital Strategy)

Bayer Cropscience

Conducted interviews with stakeholders across 18 countries
Assessed digital marketing maturity (experience, content, data)
Implemented single-instance platform for 60+ websites
Resulted in 30% reduction in marketing personnel and improved consistency

Jun 2015 - Jun 2015

1 month

Buyers Persona Workshop

Cheminova

Conceptualized and executed buyer persona workshop for agriculture industry
Analyzed customer expectations and sales challenges
Led workshops and delivered actionable recommendations
Developed sales strategies and customer personas

Feb 2015 - Present

11 years 1 month

Strategy, Concept and Maintenance Social Media

DLG

Managed and developed communities on Facebook, Instagram and LinkedIn with 300,000 followers
Optimized 200+ media planning processes
Implemented 20+ marketing automation tools
Led 30+ campaigns (2x/week) on agricultural topics
(Re)launched 50+ websites, boosting trade fair visibility by 150% in 3 years

Jul 2013 - Nov 2013

5 months

Online Project Manager (Digital Deploy of Water and Growth Model for Maize)

Syngenta DE

Adapted the growth model tool to German maize growers’ needs
Increased regional maize content by 30% for improved UX
Managed project across HQ, central territory, and offshore teams
Achieved 20% growth in customer loyalty and enhanced user experience

Jan 2013 - Present

13 years 2 months

Senior Consultant Digital Strategy & Marketing

Aug 2010 - Jun 2013

2 years 11 months

Project Lead Online Marketing (Re-Launch Web Platform 'Smart Farming')

Syngenta DE/AT

Leveraged website as marketing tool, increasing engagement by 70%
Streamlined navigation and content, increasing traffic by 30% and usability by 60%
Developed and integrated 10+ agricultural service applications
Managed cross-functional teams, UAT for 1000+ tickets
Achieved 80% standards and 90% satisfaction

Jan 2010 - Dec 2011

2 years

Project Support (Salesforce CRM Implementation)

Syngenta DE

Defined and documented CRM and campaign management requirements
Improved scalability for marketing processes by 20%
Analyzed feasibility and finalized software interfaces
Advised on data sources, flows and workflows, enhancing customer data quality and efficiency
Led technical negotiations with third-party vendors; partnership with Salesforce continues

May 2009 - Jan 2010

9 months

Online Project Lead (Concept & Launch of Web-Based Customer Loyalty Program)

Syngenta Bonusland

Managed internal and external collaboration for pioneering project
Defined customer journey with 5 differentiators
Conducted UAT, resolved 100+ change requests within 4 months
Launched within 5 months, achieving 43% market launch impact
Pioneered 'learning by doing' approach for future projects

Jan 2009 - Dec 2013

5 years

Head of Digital Marketing/Marketing Manager

Jan 2009 - Dec 2013

5 years

Campaign Planning, Product Launch and Digital Event Organisation

Syngenta DE

Led development and implementation of targeted marketing campaigns for key crops
Collaborated with technology and sales teams to align marketing efforts
Achieved 100% sales team satisfaction
Increased brand awareness by up to 70%
Drove event participation rates up to 80%
Optimized digital event registration processes and automated CRM event registration

Jan 2002 - Dec 2009

8 years

Agency Unit Director/Digital Media Designer

Jan 2002 - Dec 2009

8 years

Customer Management & Creative Direction Digital Media

Developed and launched digital campaigns and multimedia content
Increased marketing efficiency by 70% for B2B clients
Provided diverse media formats for websites, comms, content management
Delivered for clients including Südzucker, BASF, Compo, Genzyme, Abbott, ABB and others

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Agriculture (16 years), Professional Services (13 years), Advertising (12 years), Media and Entertainment (8 years), Manufacturing (0.5 years), and Healthcare (0.5 years).

Agriculture

Professional Services

Advertising

Media and Entertainment

Manufacturing

Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24 years), Strategy (13 years), Customer Service (8 years), Business Intelligence (4.5 years), Research and Development (4.5 years), and Project Management (4 years).

Marketing

Strategy

Customer Service

Business Intelligence

Research and Development

Project Management

Summary

Strategic thinker, I advocate for agricultural companies to make the greatest possible contribution to sustainable, future-proof agriculture through strategic analyses. This includes biologicals and new digital technologies, all part of "Smart Farming".

I am fascinated by collaborating with farmers to identify their needs and develop strategies for your company to better serve them through targeted communication and market positioning.

Skills

20+ Marketing Analyses, Strategic Concepts & Roadmaps Developed
7 Smart Farming Services Developed & Implemented
80+ Farmer Interviews Conducted
Manage Communities On Social Media With 300,000 Followers
200+ Processes Optimized
Collaborated With People From 13 Nations
20+ Marketing Automation Tools Implemented
30+ Campaigns Led
50+ Websites (Re)launched
11 Years Consulted In Online Marketing And Digital Strategy
15+ Years In The Agricultural Industry
7 Years In Digital And Customer Management At An Advertising Agency
3 Years In Media/radio, Became A Technical Leader At 23

Languages

English

Advanced

German

Intermediate

Education

MacroMedia Academy

Multimedia & Digital Publishing · Karlsruhe, Germany

State College of Glass Studies

Design, Specialization: Graphic Arts · Rheinbach, Germany

Lucerne University of Art & Design

Master of Advanced Studies · Digital, Design and Management · Lucerne, Switzerland

Certifications & licenses

Certified Online Marketing Manager

IIR Cologne

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sylvia based?

Sylvia is based in Frankfurt, Germany.

What languages does Sylvia speak?

Sylvia speaks the following languages: English (Advanced), German (Intermediate).

How many years of experience does Sylvia have?

Sylvia has at least 24 years of experience. During this time, Sylvia has worked in at least 17 different roles and for 10 different companies. The average length of individual experience is 1 year and 5 months. Note that Sylvia may not have shared all experience and actually has more experience.

What roles would Sylvia be best suited for?

Based on recent experience, Sylvia would be well-suited for roles such as: Grower Insights Market Research, Strategy Consulting, Developing New Marketing Processes, Go-to Market Strategy Consulting for Customer Journey Analysis.

What is Sylvia's latest experience?

Sylvia's most recent position is Grower Insights Market Research at Kynetec.

What companies has Sylvia worked for in recent years?

In recent years, Sylvia has worked for Kynetec and DLG.

Which industries is Sylvia most experienced in?

Sylvia is most experienced in industries like Agriculture, Professional Services, and Advertising. Sylvia also has some experience in Media, Entertainment and Publishing, Manufacturing, and Healthcare.

Which business areas is Sylvia most experienced in?

Sylvia is most experienced in business areas like Marketing, Strategy and Planning, and Customer Service. Sylvia also has some experience in Business Intelligence, Research and Development (R&D), and Project Management.

Which industries has Sylvia worked in recently?

Sylvia has recently worked in industries like Professional Services and Agriculture.

Which business areas has Sylvia worked in recently?

Sylvia has recently worked in business areas like Marketing, Strategy and Planning, and Business Intelligence.

What is Sylvia's education?

Sylvia holds a Master in Digital, Design and Management from Lucerne University of Art & Design and a Bachelor in Multimedia & Digital Publishing from MacroMedia Academy.

Does Sylvia have any certificates?

Sylvia has 1 certificate: Certified Online Marketing Manager.

What is the availability of Sylvia?

The availability of Sylvia needs to be confirmed.

What is the rate of Sylvia?

Sylvia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.