Verena S.
Strategic Insights Freelance Consultant
Experience
Strategic Insights Freelance Consultant
Verena Schiessl Consulting
Strategic Insights Consulting in the Pharmaceutical Industry
- Leadership of Primary Market Research Projects
- Forecasting & Strategic Planning
- Analytics
- Competitive Intelligence
- KPI Reporting
Global Associate Director Forecasting & Primary Market Research IDV
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Led global primary market research projects, providing insights and recommendations to shape the Janssen vaccines launch strategy
- Led forecasting efforts for Janssen vaccines, providing scenario analysis and recommendations to senior management & supply chain, impacting strategic decision making
- Led long-range financial planning exercise for Janssen vaccines, in close collaboration with regions and across functions
- Close collaboration and leadership across functions as well as regions
Stretch Assignment Global Forecasting IDV
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Led global long-range financial planning process for the HIV vaccine, incorporating new insights derived from market research, epidemiology as well as regional input, collaborating closely with regions and cross-functionally
EMEA Business Insights Manager, Spravato
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Drove Spravato launch strategy by providing actionable insights and recommendations as well as active engagement in strategic discussions and processes to optimally support launch readiness and prepare for post-launch tracking
- Co-led the Go-To-Market Strategy development for Spravato, ensuring an aligned Go-To-Market approach across the region, collaborating cross-functionally and with countries, providing a Go-To-Market blueprint and decision tree for local investment decisions
- Led the EMEA BI Forum for Spravato as well as the regional BI team, ensuring insights and recommendations were aligned and leveraged across regional and country brand teams, to shape Spravato's launch strategy
- Provided competitive market assessment to the regional and country brand teams based on secondary and primary CI & congress coverage
EMEA Manager Business Analytics & Forecasting Neuroscience
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Designed and implemented the Trevicta launch tracking
- Championed collaboration between regional and country teams in forecast model development in preparation for future pipeline launches
- Managed one direct report
- Introduced, led, and continually improved a structured process on Investor Relations & Executive Committee Scorecard reporting
- Led long-range financial planning process for Neuroscience, analyzing the impact of different similar entry scenarios
- Co-led EMEA workstream designing dashboards to automate and improve performance tracking in the region
- Managed the off-shore analytics team and relationships with key vendors (e.g. IQVIA)
Manager Business Analytics, Germany
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Stretch assignment Business Analytics EMEA
- Established Patient-Based Forecasting models in Germany
- Co-Led Strategic Planning Process in Germany
- German Forecasting Champion for EMEA
Senior Manager Sales Analytics
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Development and roll-out of new sales force strategy in Germany
- Sales Force Sizing and territory analytics
- Segmentation & Targeting
Manager Sales Analytics, Germany
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Segmentation & Targeting
- Sales Force Sizing
- Territory Analytics
- Sales Force Training
Database Manager, Germany
The Janssen Pharmaceutical Companies of Johnson & Johnson
- Introduction of new CRM-System (Siebel 6) in Germany
- Providing business requirements to IT
- Sales Force Training
- Development of integrated database to improve analytics and KPI reporting
Summary
Leveraging over 20 years of Progressive Industry Experience: With over two decades of experience in the pharmaceutical industry, I've continually expanded my expertise in Strategic Analytics, Forecasting, and Primary Market Research. My experience spans engaging with teams across operating companies, EMEA, and global - fostering innovation and strategic thinking.
Uniting Teams Across Borders for Strategic Excellence: Throughout my career, I've embraced the importance of cohesive teamwork and effective leadership in achiving organizational goals. Whether it's leading global forecasting efforts or spearheading cross-functional projects to optimize go-to-market strategies, I prioritize collaboration and communication to ensure alignment and drive impactful results.
Transformative Approaches for Market Analysis and Growth: In the dynamic landscape of pharmaceuticals, staying ahead requires analytical prowess and a keen eye for innovation. From designing patient-based business planning models to establishing a news portal to disseminate insights, I've consistently pushed boundaries to deliver actionable insights and drive business success, while fostering a culture of continuous learning and improvement. By integrating strategic analytics with innovative methodologies, I deliver customized, actionable insights that drive business success and enhance decision-making processes. My proven track record in launching global pharmaceutical products and optimizing market strategies sets me apart as a leader in the field.
Languages
Education
University of Regensburg
Diploma, Business Informatics · Business Informatics · Regensburg, Germany
Certifications & licenses
Data Visualization for Data Analysis and Analytics
Excel and ChatGPT: Data Analysis Power Tips
GPT-4: The New GPT Release and What You Need to Know
Introduction to Generative AI with GPT
Master the Concepts of Data Visualization and Storytelling
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