Pirie Grützmacher
Proofreader and Adjunct Lecturer
Experience
Sep 2019 - Present
5 years 11 monthsLübeck, Germany
Proofreader and Adjunct Lecturer
Academic Institute of Higher Education
- Proofreader and adjunct lecturer for various master’s programs in psychology.
Jun 2019 - Present
6 years 2 monthsHamburg, Germany
Lecturer
European Distance University Hamburg (Euro-FH)
- Lecturer for marketing, project management, and market and advertising psychology.
Jun 2019 - Present
6 years 2 monthsHamburg, Germany
Freelance Strategic Planner
Justfrank GmbH
- Freelance strategic planner for various projects on brand positioning and brand communication.
- Conducting market, target group, and competitor analyses.
- Workshop planning and execution.
- Strategy development.
Jan 2019 - Present
6 years 7 monthsMunich, Germany
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Triagon Akademie
- Teaching assignment and curriculum development for the Bachelor/Master of Science in Business Management (fundamentals of management & leadership, marketing, market research, market and advertising psychology, academic research).
Sep 2017 - Aug 2018
1 yearHamburg, Germany
Working Student in Strategic Market Insights
Statista GmbH
- Working student in Strategic Market Insights.
- Project lead for two major studies on consumer behavior in the luxury segment in Germany and the USA.
- Design, execution & analysis of various market research surveys.
Aug 2017 - Sep 2018
1 year 2 monthsHamburg, Germany
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Luxussachen GmbH
- Freelance concept development for an English online shop.
- General optimization of outreach strategies based on customer feedback and a market analysis.
Mar 2017 - Present
8 years 5 monthsMunich, Germany
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University of Applied Management
- Teaching assignment and curriculum development for the Bachelor of Arts in Business and Organizational Psychology (various fundamentals courses and project modules, personnel development & recruiting, team development & facilitation).
Jun 2015 - Present
10 years 2 monthsHamburg, Germany
Self-employed Business Consultant
- Project-based collaboration in various consulting firms and agencies.
- Conducting comprehensive market and competitor analyses.
- Derivation of implications.
- Product innovation.
- General strategy conception.
Jun 2013 - Sep 2013
4 monthsKuala Lumpur, Malaysia
Business Strategy Consultant
The Roof
- Business Strategy Consultant at the startup “The Roof”, today's market leader in F&B/Entertainment in Malaysia.
- Planning & execution of market analyses to develop a marketing concept.
Languages
German
NativeEnglish
AdvancedMalay
ElementaryRussian
Elementary Education
Mar 2017 - Jul 2020
European University Viadrina
International Consumer Behavior Research in the Luxury Segment · Frankfurt an der Oder, Germany
Mar 2016 - Aug 2018
University of Applied Management
Master of Arts in Business Psychology, focus on market and advertising psychology, organizational psychology, and statistics · Business Psychology · Ismaning, Germany
Sep 2013 - Aug 2014
University of Exeter
Master of Science in International Management · International Management · Exeter, United Kingdom
...and 2 more
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