Recommended expert

Pirie Grützmacher

Proofreader and lecturer for various psychology master's programs

Pirie Grützmacher
Hamburg, Germany

Experience

Sep 2019 - Present
6 years 5 months
Lübeck, Germany

Proofreader and lecturer for various psychology master's programs

Academic Institute of Higher Education

Jun 2019 - Present
6 years 8 months
Hamburg, Germany

Lecturer in Marketing, Project Management, and Market and Advertising Psychology

European Distance University Hamburg (Euro-FH)

Jun 2019 - Present
6 years 8 months
Hamburg, Germany

Freelance Strategic Planner

Justfrank GmbH

  • Conducting market analyses
  • Conducting target group analyses
  • Conducting competitor analyses
  • Planning and conducting workshops
  • Strategy development
Jan 2019 - Present
7 years 1 month
Munich, Germany

Teaching assignment and curriculum development for the Bachelor/Master of Science in Business Management

Triagon Academy

  • Fundamentals of management and leadership
  • Marketing
  • Market research
  • Market and advertising psychology
  • Academic research
Sep 2017 - Aug 2018
1 year
Hamburg, Germany

Working student in Strategic Market Insights

Statista GmbH

  • Project responsibility for two major studies on consumer behavior in the luxury segment in Germany and the USA
  • Designing, conducting, and analyzing market research surveys
Aug 2017 - Sep 2018
1 year 2 months
Hamburg, Germany

Freelance conceptual design for an English online shop

Luxussachen GmbH

  • Conceptual design of an English online shop
  • Optimization of communication strategies based on customer feedback and market analysis
Mar 2017 - Present
8 years 11 months
Munich, Germany

Lecturer and curriculum developer for the Bachelor of Arts in Business and Organizational Psychology

Hochschule für angewandtes Management

  • Various foundational courses and project modules
  • Talent development and recruiting
  • Team development and moderation
Jun 2015 - Present
10 years 8 months
Hamburg, Germany

Independent business consultant

Independent business consultant

  • Project-based work in various consultancies and agencies
  • Conducting comprehensive market and competitor analyses
  • Deriving implications
  • Product innovation
  • Strategy development
Jun 2013 - Sep 2013
4 months
Kuala Lumpur, Malaysia

Business Strategy Consultant

The Roof

  • Planning and conducting market analyses to develop a marketing concept

Languages

German
Native
English
Advanced
Malay
Elementary
Russian
Elementary

Education

Mar 2017 - Jul 2020

European University Viadrina

PhD · International consumer behavior research in the luxury segment · Frankfurt an der Oder, Germany

Mar 2016 - Aug 2018

University of Applied Management

Master of Arts in Business Psychology with a focus on Market and Advertising Psychology, Organizational Psychology as well as · Business Psychology · Ismaning, Germany

Sep 2013 - Aug 2014

University of Exeter

Master of Science in International Management · International Management · Exeter, United Kingdom

...and 2 more

Certifications & licenses

Cambridge Certificate Of Proficiency In English

Cambridge

Latinum

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