Elif Y.
Faculty
Experience
Faculty
Berlin School of Business & Innovation
- Taught marketing, business, and entrepreneurship to a diverse student body from around the world.
- Emphasized inclusivity, global perspectives, and real-world applications.
- Fostered a growth mindset in students, encouraging critical thinking, creativity, and innovation.
- Blended academic theory with practical insights to prepare future business leaders to thrive in dynamic, international markets.
Co-Founder
Robotimist
- Passionate about helping businesses leverage the power of service robots to achieve superior customer experiences.
Co-Founder & Head of Growth
Manetho
- Served as Head of Business Development, leading user growth, strategic partnerships, and blockchain integration.
- Drove fundraising efforts and collaborated with cross-functional teams.
- Developed innovative business models in the blockchain and NFT space.
- Expanded the company’s presence, attracted new investors, and fostered collaborations with key industry players.
- Honed skills in growth strategy, stakeholder management, and tech-driven business innovation.
Chief Wellbeing Officer
NADA Awareness Academy
- NADA is a social initiative that aims to expand society's stress tolerance and awareness windows.
- NADA's social mission is to provide individual and corporate stress and anxiety management, awareness trainings and to donate trainings free of charge to teachers and police in need.
- Using a get one give one strategy, when you buy a training from NADA, you share knowledge and experience with people from two valuable professional groups whose stress and anxiety levels affect the development of society as well as themselves.
Consultant
IF Consultancy - Good Ideas
- Worked as a business consultant specializing in corporate wellbeing and change management projects.
- Supported organizations in enhancing employee wellbeing, fostering resilience, and managing organizational change effectively.
- Designed and delivered tailored programs promoting mindfulness, stress management, and innovation within corporate settings.
- Collaborated with diverse teams to help businesses navigate transformation while maintaining a positive and productive work environment.
Asst. Prof. Dr. of Marketing and Organizational Psychology
Istanbul Bilgi University
- Provided onsite, fully online and blended lectures and consultancy to students.
- Designed course experiences and created course content.
- Developed evaluation tools.
- Used an online learning management system.
Strategic Planning Coordinator
Istanbul Bilgi University
- Reported to the Rector on the complementing and implementation of the university’s Strategic Plan.
- Planned and executed SWOT analysis, including self-assessment survey design, execution and analysis, and focus group meetings.
- Determined corporate strategies, objectives and developed metrics.
- Cascaded corporate strategies to business units.
- Communicated with stakeholders to motivate involvement in the process.
- Monitored balanced scorecards and strategic KPIs for implementation and effectiveness.
- Led an in-house project team to develop a comprehensive strategic management tool with IBM.
- Co-responsible for applying the EFQM Excellence Model.
- Planned and executed a course and instructor evaluation survey involving the entire school within the frame of excellence in education.
Graduate Programs, Corporate Relations and Business Development
Istanbul Bilgi University
- Increased Graduate Programs’ awareness and enrollment.
- Developed corporate relationships with leading private and public corporations to promote programs and generate leads.
- Increased enrollment in the Online Banking and Finance Master Program.
- Developed cooperation projects with leading private banks of Turkey to generate leads.
- Planned and executed a webinar project to promote the program to bank employees in different cities.
- Worked with the International Students Department to follow up foreign candidates to complete the application process.
- Developed an online content production cooperation project between BILGI and Turkcell Academy.
- Managed sponsorship negotiations to set up a stock market simulation lab on campus.
Co-Founder | Business Development & Marketing
Parlak Fikirler Tasarım Tanıtım Çözümleri
- Created sustainable growth through business diversification over the years.
- Redesigned the company’s scope and strategy, entering new international markets and succeeding through three major economic recessions and regional crises.
- Started from scratch in the event industry and became a leading company in commercial architecture.
- Left the company for personal reasons in 2012 and remain proud of its continued success.
Summary
As a marketing strategist, educator, and business development professional, I bring 12+ years of teaching in international universities and corporate settings, with a strong focus on growth and innovation. My roles in business development, content strategy, and growth leadership, including Head of Growth at a tech startup and work with the blockchain team, have equipped me with expertise in user growth, partnership building, and fundraising.
Holding a PhD in Marketing and a Master's in Organizational Psychology, along with mindfulness and meditation certifications, I am passionate about integrating AI and mindfulness to enhance innovation, productivity, and well-being. My commitment to continuous learning and teaching drives my mission to help businesses innovate and scale.
Languages
Education
Istanbul Bilgi University
Master of Arts · Industrial and Organizational Psychology · İstanbul, Turkey
Marmara University
Doctor of Philosophy · Operations Management and Marketing · İstanbul, Turkey
Marmara University
Master of Arts · Advertising and Publicity · Turkey
Certifications & licenses
200 Hour Yoga Alliance Certified
Yoga Alliance
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