Elif Yurdakul
Faculty
Experience
Faculty
Berlin School of Business & Innovation
- As a faculty member at BSBI, I have taught marketing, business, and entrepreneurship to a diverse student body from around the world.
- Working in this multicultural environment has enriched my teaching approach, emphasizing inclusivity, global perspectives, and real-world applications.
- My focus has been on fostering a growth mindset in students, encouraging critical thinking, creativity, and innovation.
- By blending academic theory with practical insights, I aim to prepare future business leaders to thrive in dynamic, international markets.
Co-Founder
robotimist
- We are passionate about helping businesses leverage the power of service robots to achieve superior customer experiences.
Co-Founder & Head of Growth
Manetho
- Served as Head of Business Development, leading user growth, strategic partnerships, and blockchain integration.
- Drove fundraising efforts and collaborated with cross-functional teams to develop innovative business models in the blockchain and NFT space.
- Expanded the company’s presence by attracting new investors and fostering collaborations with key industry players.
- Honed skills in growth strategy, stakeholder management, and tech-driven business innovation, contributing significantly to the company’s success.
Chief Wellbeing Officer
NADA Awareness Academy
- NADA is a social initiative that aims to expand society's stress tolerance and awareness windows by providing individual and corporate stress and anxiety management and awareness trainings.
- The social mission includes donating trainings free of charge to teachers and police in need.
- Based on the get one give one strategy, when you buy a training from NADA, you share knowledge and experience with people from two valuable professional groups whose stress and anxiety levels affect the development of society as well as themselves.
Consultant
IF Consultancy - Good Ideas
- Worked as a business consultant specializing in corporate wellbeing and change management projects.
- Supported organizations in enhancing employee wellbeing, fostering resilience, and managing organizational change effectively.
- Designed and delivered tailored programs that promoted mindfulness, stress management, and innovation within corporate settings.
- Collaborated with diverse teams to help businesses navigate transformation while maintaining a positive and productive work environment.
Asst. Prof. Dr. of Marketing and Organizational Psychology
Istanbul Bilgi University
- Providing onsite, fully online and blended lectures and consultancy to students.
- Designing course experiences and creating course content.
- Developing evaluation tools and using an online learning management system.
- Courses taught: Global Marketing Strategies; Principles of Marketing; Consumer Behavior; Organizational Behavior; Business in Society; CRM; Management Communication; Theories of Organizational Psychology; Stress Management; Mind, Body and Resilience; Wellness and Happiness.
Strategic Planning Coordinator
Istanbul Bilgi University
- Reported to the Rector on the completion and implementation of the university’s Strategic Plan.
- Planned and executed SWOT analysis, self-assessment survey design, execution and analysis, and focus group meetings.
- Determined corporate strategies and objectives and developed metrics.
- Cascaded corporate strategies to business units and communicated with stakeholders to motivate involvement.
- Monitored balanced scorecards and strategic KPIs for implementation and effectiveness.
- Led an in-house project team to develop a comprehensive strategic management tool with IBM.
- Co-responsible for applying the EFQM Excellence Model.
- Planned and executed a Course and Instructor Evaluation Survey involving the entire school within the frame of excellence in education.
Graduate Programs, Corporate Relations and Business Development
Istanbul Bilgi University
- Increased graduate programs’ awareness and enrollment through targeted initiatives.
- Developed corporate relationships with leading private and public organizations to promote programs and generate new leads.
- Increased enrollment in the Online Banking and Finance Master Program by developing cooperation projects with leading private banks.
- Planned and executed a webinar project to promote the program, reaching employees in different cities.
- Worked with the International Students Department to follow up foreign candidates and complete the application process.
- Developed an online content cooperation project between BILGI and Turkcell Academy.
- Managed sponsorship negotiations to set up a stock market simulation lab on campus.
Co-Founder | Business Development & Marketing
Bright Ideas Design and Promotion Solutions
- Created sustainable growth through business diversification over the years.
- Redesigned the company's scope and strategy, entering new international markets and succeeding through multiple economic recessions and regional crises.
- Started from scratch in the event industry and built a leading commercial architecture company.
- Left the company for personal reasons in 2012; the company has continued growing successfully since then.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Education (12.5 years), Advertising (10.5 years), Construction (10.5 years), Professional Services (7.5 years), Healthcare (6 years), and Information Technology (5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (20 years), Sales (15.5 years), Marketing (13.5 years), Project Management (12.5 years), Research and Development (11.5 years), and Human Resources (7.5 years).
Summary
As a marketing strategist, educator, and business development professional, I bring 12+ years of teaching in international universities and corporate settings, with a strong focus on growth and innovation. My roles in business development, content strategy, and growth leadership, including Head of Growth at a tech startup and work with the blockchain team, have equipped me with expertise in user growth, partnership building, and fundraising.
Let’s connect to explore opportunities for collaboration and growth.
Skills
- Robotics
- Technology Start-up
- Employee Training
Languages
Education
Istanbul Bilgi University
Master of Arts - MA · Industrial and Organizational Psychology · İstanbul, Turkey
Marmara University
Doctor of Philosophy - PhD · Operations Management and Marketing · İstanbul, Turkey
Marmara University
Master of Arts - MA · Advertising and Publicity · İstanbul, Turkey
Certifications & licenses
200 Hour Yoga Alliance Certified
Yoga Alliance
TS EN ISO 9001 Quality Management Systems Internal Audit
Profile
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