Anne-Yolande Bilala - Associate Director Market Insights

Q: Where is Anne-Yolande based?

Anne-Yolande is based in Düsseldorf, Germany .

Q: What languages does Anne-Yolande speak?

Anne-Yolande speaks the following languages: French (Native), English (Advanced), German (Intermediate), Korean (Intermediate) .

Q: How many years of experience does Anne-Yolande have?

Anne-Yolande has at least 20 years of experience. During this time, Anne-Yolande has worked in at least 5 different roles and for 6 different companies . The average length of individual experience is 3 years and 3 months . Note that Anne-Yolande may not have shared all experience and actually has more experience.

Q: What is Anne-Yolande's latest experience?

Anne-Yolande's most recent position is Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021) at QIAGEN .

Q: What companies has Anne-Yolande worked for in recent years?

In recent years, Anne-Yolande has worked for QIAGEN .

Q: Which industries is Anne-Yolande most experienced in?

Anne-Yolande is most experienced in industries like Professional Services , Biotechnology , and Aerospace and Defense . Anne-Yolande also has some experience in Information Technology (IT) and Government and Public Administration .

Q: Which business areas is Anne-Yolande most experienced in?

Anne-Yolande is most experienced in business areas like Business Intelligence , Strategy and Planning , and Marketing . Anne-Yolande also has some experience in Product Development , Research and Development (R&D) , and Sales .

Q: Which industries has Anne-Yolande worked in recently?

Anne-Yolande has recently worked in industries like Biotechnology .

Q: Which business areas has Anne-Yolande worked in recently?

Anne-Yolande has recently worked in business areas like Business Intelligence , Product Development , and Research and Development (R&D) .

Recommended expert

Düsseldorf, Germany

Experience

Sep 2017 - Jun 2025

7 years 10 months

Düsseldorf, Germany

Hybrid

Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021)

QIAGEN

Started from the ground up the market insights department supporting various stakeholders globally and across multiple areas under a new Center of Excellence.
Managed and led over 200 small to large-scale research projects to inform business strategies.
Played a pivotal role in driving market penetration for multiple products in infectious diseases, sample preparation, and genomics by validating product specifications and collaborating with product managers.
Enhanced global contracting intelligence platforms, significantly boosting wins and productivity gains, contributing to annual federal wins of $5-8M.
Measured and tracked product awareness, market and competitive intelligence, and customer satisfaction to drive strategic improvements.
Designed market research studies in collaboration with external vendors to evaluate market opportunities for new product launches and market expansion.
Led initiatives to improve market understanding and forecasting through primary/secondary data and competitor intelligence.
Championed cross-functional collaboration with R&D, Medical Affairs, Corporate Development, Sales, and Marketing.
Proactively identified revenue opportunities within existing and emerging customer segments by conducting in-depth market analysis.
Led the development and management of a global Knowledge Management System, enhancing information access, boosting productivity, and reducing purchasing redundancies.
Areas of focus: Cancer Research/Oncology, PCR, dPCR, Microbiome, HID, liquid biopsy, infectious diseases, sample preparation and more.

Oct 2014 - Aug 2017

2 years 11 months

Bethesda, United States

Hybrid

Consultant

FedSavvy Strategies

Recognized for 80% success rate in assisting IT systems integrators in winning multi-million contract pursuits ($5M+ to $100M).
Secured an opportunity to assist the Small Business Administration in enhancing its Boots to Business Program for U.S. veterans transitioning into entrepreneurs.
Enabled a start-up company to enter the Government Marketplace and established business development processes to increase efficiency.
Provided market and competitive intelligence in health IT, cloud computing, aviation support, networking support, and IT managed services to federal procurement businesses.

Sep 2011 - Sep 2014

3 years 1 month

Herndon, United States

On-site

Market Research and Strategic Planning Manager

DRS Technologies/Finmeccanica

Established a robust market research department supporting business development teams across the U.S. and overseas (Germany and Southwest Asia), increasing contracts and task order wins.
Promoted collaboration in market research with the Finmeccanica Marketing Team in Rome, Italy.
Supported over 30 contract and task order pursuits per year, resulting in 60-70% contract wins and contributing to a $150M revenue increase in three years.
Initiated a comprehensive capture approach including go-to-market strategies and tracking processes, customized Deltek CRM, created user manuals, and provided training and on-demand support.
Planned and administered the firm's marketing operations budget ($500K) and supported development of regional marketing budgets for tradeshows.
Established and maintained customer relationships with marketing communication efforts for Satellite Communications, IT, and Cybersecurity service expansion.
Provided quarterly business development and marketing metrics analyses to shift business areas to remain profitable and optimize efficiencies.

Sep 2008 - Aug 2011

3 years

Germantown, United States

On-site

Senior Marketing and Strategic Planning Specialist

URS Corporation

Conducted complex market trends and opportunity analyses that led to the creation of two new business units.
Facilitated partnerships between French companies and URS to pursue European defense contracts, including demilitarization projects.
Coordinated submissions for industry ranking publications’ surveys for the entire company.
Contributed to marketing communications efforts, including press releases, ads related to key contracts, and radio ads for brand exposure.
Built search engine optimization (SEO) and tracked and reported micro-site progress.
Reviewed quarterly progress against strategic plans and provided acquisition recommendations, resulting in the acquisition of a major IT company in 2011.

Jun 2006 - Aug 2008

2 years 3 months

New Castle, United States

On-site

Marketing & Communications Manager

Morpheus Consulting Group

Led a team of twenty recruiters, boosting business revenue by 40% and enhancing brand visibility.

Sep 2004 - May 2005

9 months

Dulles, United States

On-site

Consultant

Alliance Consulting/AOL

Proposed and implemented PMO process improvements.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (8.5 years), Biotechnology (8 years), Aerospace and Defense (6 years), Information Technology (3 years), and Government and Administration (3 years).

Professional Services

Biotechnology

Aerospace and Defense

Information Technology

Government and Administration

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (17 years), Strategy (9 years), Marketing (8.5 years), Product Development (8 years), Research and Development (8 years), and Sales (3 years).

Business Intelligence

Strategy

Marketing

Product Development

Research and Development

Sales

Summary

Experienced professional with over 19 years in strategic planning and market research. Proven track record of driving growth in profitability and shareholder value. Skilled in commercial excellence and business consulting. Focused on developing strategies that promote company growth and sustainability. Known for driving strategic decisions with data insight, and for working well in diverse, cross-cultural environments. Proficient in creating product plans, market entry strategies, and developing business relationships from inception to market success. Experienced in marketing strategy development, go-to-market strategies, and market and competitive intelligence. Seeking to apply business acumen and international experience in a new and challenging role. Strong analytical, organizational, and problem-solving skills.

Skills

Strategic Planning
Market And Competitive Intelligence
Multicultural Business Relationships
Research Methods And Presentation
Market Evaluation And Development
Customer Insights
Competitor Analysis
Team Direction & Results
Data Analysis And Interpretation
Key Accounts Management
Project Management
Stakeholders Engagement
Innovation & Creativity
Risk Management
Product Positioning
Strategic Partnerships
Life Sciences
Pharma/biotech
Medtech
Telecommunications
Defense
Windows 10 & 11
Microsoft 365 & Office
Market Research Tools: Surveymonkey, Alchemer, Qualtrics
Primavera
Power Bi
Qualitative Research Methods
Quantitative Research Techniques
Deltek Crm
Salesforce
Jira

Languages

French

Native

English

Advanced

German

Intermediate

Korean

Intermediate

Education

Oct 2011 - Jun 2012

University of Pierre Mendes, Faculty of Law Grenoble

Master of Law · International Security and Defense · Grenoble, France

Aug 2003 - Jun 2004

Middlebury Institute of International Studies

MBA in Strategic Management · Strategic Management · Monterey, United States

Sep 1999 - Jun 2003

Neoma Business School

BBA in International Business · International Business · Rouen, France

Certifications & licenses

Certificate In International Development Project Management

Middlebury Institute Of International Studies

Certificate In Business Strategy

NEOMA Business School / Ohio University, College Of Business

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Anne-Yolande based?

Anne-Yolande is based in Düsseldorf, Germany.

What languages does Anne-Yolande speak?

Anne-Yolande speaks the following languages: French (Native), English (Advanced), German (Intermediate), Korean (Intermediate).

How many years of experience does Anne-Yolande have?

Anne-Yolande has at least 20 years of experience. During this time, Anne-Yolande has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 3 years and 3 months. Note that Anne-Yolande may not have shared all experience and actually has more experience.

What roles would Anne-Yolande be best suited for?

Based on recent experience, Anne-Yolande would be well-suited for roles such as: Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021), Consultant, Market Research and Strategic Planning Manager.

What is Anne-Yolande's latest experience?

Anne-Yolande's most recent position is Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021) at QIAGEN.

What companies has Anne-Yolande worked for in recent years?

In recent years, Anne-Yolande has worked for QIAGEN.

Which industries is Anne-Yolande most experienced in?

Anne-Yolande is most experienced in industries like Professional Services, Biotechnology, and Aerospace and Defense. Anne-Yolande also has some experience in Information Technology (IT) and Government and Public Administration.

Which business areas is Anne-Yolande most experienced in?

Anne-Yolande is most experienced in business areas like Business Intelligence, Strategy and Planning, and Marketing. Anne-Yolande also has some experience in Product Development, Research and Development (R&D), and Sales.

Which industries has Anne-Yolande worked in recently?

Anne-Yolande has recently worked in industries like Biotechnology.

Which business areas has Anne-Yolande worked in recently?

Anne-Yolande has recently worked in business areas like Business Intelligence, Product Development, and Research and Development (R&D).

What is Anne-Yolande's education?

Anne-Yolande holds a Master in International Security and Defense from University of Pierre Mendes, Faculty of Law Grenoble, a Master in Strategic Management from Middlebury Institute of International Studies and a Bachelor in International Business from Neoma Business School.

Does Anne-Yolande have any certificates?

Anne-Yolande has 2 certificates. These include: Certificate In International Development Project Management and Certificate In Business Strategy.

What is the availability of Anne-Yolande?

Anne-Yolande is immediately available for suitable projects.

What is the rate of Anne-Yolande?

Anne-Yolande's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.