Anne-yolande Bilala

Associate Director Market Insights

Anne-yolande Bilala
Düsseldorf, Germany

Experience

Sep 2017 - Jun 2025
7 years 10 months
Düsseldorf, Germany
Hybrid

Associate Director Market Insights (Previously hired as Sr. Manager 2017-2021)

QIAGEN

  • Started from the ground up the market insights department supporting various stakeholders globally and across multiple areas under a new Center of Excellence.
  • Managed and led over 200 small to large-scale research projects to inform business strategies.
  • Played a pivotal role in driving market penetration for multiple products in infectious diseases, sample preparation, and genomics by validating product specifications and collaborating with product managers.
  • Enhanced global contracting intelligence platforms, significantly boosting wins and productivity gains, contributing to annual federal wins of $5-8M.
  • Measured and tracked product awareness, market and competitive intelligence, and customer satisfaction to drive strategic improvements.
  • Designed market research studies in collaboration with external vendors to evaluate market opportunities for new product launches and market expansion.
  • Led initiatives to improve market understanding and forecasting through primary/secondary data and competitor intelligence.
  • Championed cross-functional collaboration with R&D, Medical Affairs, Corporate Development, Sales, and Marketing.
  • Proactively identified revenue opportunities within existing and emerging customer segments by conducting in-depth market analysis.
  • Led the development and management of a global Knowledge Management System, enhancing information access, boosting productivity, and reducing purchasing redundancies.
  • Areas of focus: Cancer Research/Oncology, PCR, dPCR, Microbiome, HID, liquid biopsy, infectious diseases, sample preparation and more.
Oct 2014 - Aug 2017
2 years 11 months
Bethesda, United States
Hybrid

Consultant

FedSavvy Strategies

  • Recognized for 80% success rate in assisting IT systems integrators in winning multi-million contract pursuits ($5M+ to $100M).
  • Secured an opportunity to assist the Small Business Administration in enhancing its Boots to Business Program for U.S. veterans transitioning into entrepreneurs.
  • Enabled a start-up company to enter the Government Marketplace and established business development processes to increase efficiency.
  • Provided market and competitive intelligence in health IT, cloud computing, aviation support, networking support, and IT managed services to federal procurement businesses.
Sep 2011 - Sep 2014
3 years 1 month
Herndon, United States
On-site

Market Research and Strategic Planning Manager

DRS Technologies/Finmeccanica

  • Established a robust market research department supporting business development teams across the U.S. and overseas (Germany and Southwest Asia), increasing contracts and task order wins.
  • Promoted collaboration in market research with the Finmeccanica Marketing Team in Rome, Italy.
  • Supported over 30 contract and task order pursuits per year, resulting in 60-70% contract wins and contributing to a $150M revenue increase in three years.
  • Initiated a comprehensive capture approach including go-to-market strategies and tracking processes, customized Deltek CRM, created user manuals, and provided training and on-demand support.
  • Planned and administered the firm's marketing operations budget ($500K) and supported development of regional marketing budgets for tradeshows.
  • Established and maintained customer relationships with marketing communication efforts for Satellite Communications, IT, and Cybersecurity service expansion.
  • Provided quarterly business development and marketing metrics analyses to shift business areas to remain profitable and optimize efficiencies.
Sep 2008 - Aug 2011
3 years
Germantown, United States
On-site

Senior Marketing and Strategic Planning Specialist

URS Corporation

  • Conducted complex market trends and opportunity analyses that led to the creation of two new business units.
  • Facilitated partnerships between French companies and URS to pursue European defense contracts, including demilitarization projects.
  • Coordinated submissions for industry ranking publications’ surveys for the entire company.
  • Contributed to marketing communications efforts, including press releases, ads related to key contracts, and radio ads for brand exposure.
  • Built search engine optimization (SEO) and tracked and reported micro-site progress.
  • Reviewed quarterly progress against strategic plans and provided acquisition recommendations, resulting in the acquisition of a major IT company in 2011.
Jun 2006 - Aug 2008
2 years 3 months
New Castle, United States
On-site

Marketing & Communications Manager

Morpheus Consulting Group

  • Led a team of twenty recruiters, boosting business revenue by 40% and enhancing brand visibility.
Sep 2004 - May 2005
9 months
Dulles, United States
On-site

Consultant

Alliance Consulting/AOL

  • Proposed and implemented PMO process improvements.

Summary

Experienced professional with over 19 years in strategic planning and market research. Proven track record of driving growth in profitability and shareholder value. Skilled in commercial excellence and business consulting. Focused on developing strategies that promote company growth and sustainability. Known for driving strategic decisions with data insight, and for working well in diverse, cross-cultural environments. Proficient in creating product plans, market entry strategies, and developing business relationships from inception to market success. Experienced in marketing strategy development, go-to-market strategies, and market and competitive intelligence. Seeking to apply business acumen and international experience in a new and challenging role. Strong analytical, organizational, and problem-solving skills.

Skills

  • Strategic Planning

  • Market And Competitive Intelligence

  • Multicultural Business Relationships

  • Research Methods And Presentation

  • Market Evaluation And Development

  • Customer Insights

  • Competitor Analysis

  • Team Direction & Results

  • Data Analysis And Interpretation

  • Key Accounts Management

  • Project Management

  • Stakeholders Engagement

  • Innovation & Creativity

  • Risk Management

  • Product Positioning

  • Strategic Partnerships

  • Life Sciences

  • Pharma/biotech

  • Medtech

  • Telecommunications

  • Defense

  • Windows 10 & 11

  • Microsoft 365 & Office

  • Market Research Tools: Surveymonkey, Alchemer, Qualtrics

  • Primavera

  • Power Bi

  • Qualitative Research Methods

  • Quantitative Research Techniques

  • Deltek Crm

  • Salesforce

  • Jira

Languages

French
Native
English
Advanced
German
Intermediate
Korean
Intermediate

Education

Oct 2011 - Jun 2012

University of Pierre Mendes, Faculty of Law Grenoble

Master of Law · International Security and Defense · Grenoble, France

Aug 2003 - Jun 2004

Middlebury Institute of International Studies

MBA in Strategic Management · Strategic Management · Monterey, United States

Sep 1999 - Jun 2003

Neoma Business School

BBA in International Business · International Business · Rouen, France

Certifications & licenses

Certificate In International Development Project Management

Middlebury Institute Of International Studies

Certificate In Business Strategy

NEOMA Business School / Ohio University, College Of Business

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