Xia Hua - SVP, Strategy-Recycling Division; VP, Growth Strategy Germany

Q: Where is Xia based?

Xia is based in Holler, Germany .

Q: What languages does Xia speak?

Xia speaks the following languages: Thai (Native), German (Advanced), English (Advanced), Chinese (Advanced) .

Q: How many years of experience does Xia have?

Xia has at least 20 years of experience. During this time, Xia has worked in at least 6 different roles and for 2 different companies . The average length of individual experience is 3 years and 4 months . Note that Xia may not have shared all experience and actually has more experience.

Q: What is Xia's latest experience?

Xia's most recent position is SVP, Strategy-Recycling Division; VP, Growth Strategy Germany at Recycling Machinery .

Q: What companies has Xia worked for in recent years?

In recent years, Xia has worked for Recycling Machinery and Chemical Industry .

Q: Which industries is Xia most experienced in?

Xia is most experienced in industries like Manufacturing and Chemical .

Q: Which business areas is Xia most experienced in?

Xia is most experienced in business areas like Strategy and Planning , Product Development , and Sales . Xia also has some experience in Business Intelligence , Research and Development (R&D) , and Sustainability Management .

Q: Which industries has Xia worked in recently?

Xia has recently worked in industries like Chemical and Manufacturing .

Q: Which business areas has Xia worked in recently?

Xia has recently worked in business areas like Strategy and Planning , Sustainability Management , and Business Intelligence .

Recommended expert

Holler, Germany

Experience

Jan 2022 - Present

4 years 2 months

SVP, Strategy-Recycling Division; VP, Growth Strategy Germany

Recycling Machinery

A proven track record of leveraging market intelligence to shape divisional strategy, optimize multi-million euro product portfolios, and spearhead digital transformation programs.
Led cross functional teams to turn strategic vision into operational reality.
Architected and implemented 5-year divisional strategic plan, resulting in >10% increase in top line.
Built the market intelligence function from the ground up, delivering actionable insights that identified a new 50 Mio market opportunity, leading to the successful launch of new segments.
Revitalized the product portfolio aligning to strategic goals, implementing value pricing, contributing 20% of top line from new products in 3 years, and steadily improved overall portfolio margin by 10%.
Championed digitalization, transforming transactional revenue to recurring, with CAGR of 150%.

Jan 2018 - Dec 2022

5 years

Thailand

Head of Inclusive Business

Chemical Industry

Responsible for developing new business models and opportunities in conjunction with private and public enterprises to benefit stakeholders further down the social pyramid, in alignment with the sustainability development goals of United Nation and the sustainable business targets of Covestro.
Over 260,000 people in the lower income communities have benefitted socially or economically from Covestro’s ASEAN Inclusive Business.
Invited to speak at 3rd Inclusive Business Summit organized by ESCAP/OECD under UN in 2020.

Jan 2014 - Dec 2016

3 years

China

Competitive Dynamics & Co-produce Manager

Established a formal process and methodology of competitive intelligence for Business Unit CAS.
Researched on wide range of market issues such as global supply & demand equilibrium, competitive alliances and M&A activities, investment and product marketing strategies, emerging technology etc.
Negotiated and managed the global major essential coproducing contracts valued >10 MEUR.

Jan 2008 - Dec 2014

7 years

China

Business Development Manager

Led commercial and technical teams of 15 to set up R&D and China manufacturing plant.
Developed market for color masterbatch, adding new segments and pipelines for sales with revenue growth of 5 MEUR in the first 2 years.
Continued key accounts development.

Jan 2006 - Dec 2008

3 years

Thailand

APAC Global Key Account Manager

Led projects with global key accounts in APAC by initiating new joint projects, forming internal cross-functional teams and reaching revenue targets of ~1 MEUR per account.
Oversaw the transfer of markets and products from other regions.
Set pricing and supply chain strategies and oversaw the implementation.

Jan 2005 - Dec 2006

2 years

Thailand

Product Coordinator

Acted as primary contact point across all functions for new product development in sales activities.
Assisted sales team to achieve the optimal offer by working with development team with the best cost / performance balance in mind.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (13 years) and Chemical (12 years).

Manufacturing

Chemical

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (14 years), Product Development (13 years), Sales (10 years), Business Intelligence (7 years), Research and Development (7 years), and Sustainability Management (5 years).

Strategy

Product Development

Sales

Business Intelligence

Research and Development

Sustainability Management

Summary

A strategic leader with 20 years of experience driving growth through integrated strategy, product management and digital transformation.
Expert in leading cross-culture, cross-functional teams to deliver results.
Bring deep sector expertise in packaging, chemicals, recycling, and machine manufacturing.

Languages

Thai

Native

German

Advanced

English

Advanced

Chinese

Advanced

Education

Oct 2006 - Jun 2008

Assumption University

Master’s Degree in Business Administration · Business Administration · Bangkok, Thailand · GPA 3.92/4

Oct 2000 - Jun 2004

Assumption University

Bachelor’s Degree in Business Administration · Business Administration · Bangkok, Thailand · Magna Cum Laude

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Xia based?

Xia is based in Holler, Germany.

What languages does Xia speak?

Xia speaks the following languages: Thai (Native), German (Advanced), English (Advanced), Chinese (Advanced).

How many years of experience does Xia have?

Xia has at least 20 years of experience. During this time, Xia has worked in at least 6 different roles and for 2 different companies. The average length of individual experience is 3 years and 4 months. Note that Xia may not have shared all experience and actually has more experience.

What roles would Xia be best suited for?

Based on recent experience, Xia would be well-suited for roles such as: SVP, Strategy-Recycling Division; VP, Growth Strategy Germany, Head of Inclusive Business, Competitive Dynamics & Co-produce Manager.

What is Xia's latest experience?

Xia's most recent position is SVP, Strategy-Recycling Division; VP, Growth Strategy Germany at Recycling Machinery.

What companies has Xia worked for in recent years?

In recent years, Xia has worked for Recycling Machinery and Chemical Industry.

Which industries is Xia most experienced in?

Xia is most experienced in industries like Manufacturing and Chemical.

Which business areas is Xia most experienced in?

Xia is most experienced in business areas like Strategy and Planning, Product Development, and Sales. Xia also has some experience in Business Intelligence, Research and Development (R&D), and Sustainability Management.

Which industries has Xia worked in recently?

Xia has recently worked in industries like Chemical and Manufacturing.

Which business areas has Xia worked in recently?

Xia has recently worked in business areas like Strategy and Planning, Sustainability Management, and Business Intelligence.

What is Xia's education?

Xia holds a Master in Business Administration from Assumption University and a Bachelor in Business Administration from Assumption University.