Xia (Ada) H.

Turn strategic vision into operational reality

Koblenz, Germany

Experience

Jan 2022 - Present
3 years 11 months
Germany

SVP, Strategy-Recycling Division; VP, Growth Strategy Germany

TOMRA Sorting GmbH

A proven track record of leveraging market intelligence to shape divisional strategy, optimize multi-million euro product portfolios, and spearhead digital transformation programs. Leading cross functional teams to turn strategic vision into operational reality

  • Architected and implemented 5-year divisional strategic plan, resulting in >10% increase in top line
  • Built the market intelligence function from the ground up, delivering actionable insights that identified a new 50 Mio market opportunity, leading to the successful launch of new segments
  • Revitalized the product portfolio aligning to strategic goals, implementing value pricing, contributing 20% of top line from new products in 3 years, and steadily improved overall portfolio margin by 10%
  • Championed digitalization, transforming transactional revenue to recurring, with CAGR of 150%
Jan 2018 - Dec 2022
5 years
Thailand

Head of Inclusive Business

Covestro

  • Responsible for developing new business models and opportunities in conjunction with private and public enterprises to benefit stakeholders further down the social pyramid in alignment with the sustainability development goals of United Nations and the sustainable business targets of Covestro
  • Over 260,000 people in the lower income communities have benefitted socially or economically from Covestro’s ASEAN Inclusive Business (KPMG)
  • Invited to speak at 3rd Inclusive Business Summit organized by ESCAP/OECD under UN in 2020
Jan 2016 - Dec 2018
3 years
China

Senior Global Product Manager

Covestro

  • Developed and implemented global strategies in investment/divestment, product portfolio development and management of Aromatic Polyisocyanates product line
  • Ensured the global planning process (volumes, sales, profitability), achieving over 50% profitability among all product lines and a sales volume over 500 MEUR globally
  • Negotiated and managed global major essential coproducing contracts valued >10 MEUR, totaling revenue of 30-40 MEUR
Jan 2014 - Dec 2016
3 years
China

Competitive Dynamics & Co-produce Manager

Covestro

  • Established a formal process and methodology of competitive intelligence for Business Unit CAS
  • Researched a wide range of market issues such as global supply & demand equilibrium, competitive alliances and M&A activities, investment and product marketing strategies, emerging technology etc.
  • Negotiated and managed global major essential coproducing contracts valued >10 MEUR
Jan 2008 - Dec 2014
7 years
China

Business Development Manager

Ampacet

  • Led commercial and technical teams of 15 to set up R&D and China manufacturing plant
  • Developed market for color masterbatch, adding new segments and pipelines for sales with revenue growth of 5 MEUR in the first 2 years
  • Continued key accounts development
Jan 2006 - Dec 2008
3 years
Thailand

APAC Global Key Account Manager

Ampacet

  • Led projects with global key accounts in APAC, initiating new joint projects, forming internal cross-functional project teams and reaching revenue targets of ~1 MEUR per account
  • Oversaw the transfer of markets and products from other regions
  • Set pricing and supply chain strategies and oversaw the implementation

Summary

  • A strategic leader with 20 years of experience driving growth through integrated strategy, product management and digital transformation
  • Expert in leading cross-culture, cross-functional teams to deliver results
  • Bring deep sector expertise in packaging, chemicals, recycling, and machine manufacturing.

Languages

Chinese
Native
English
Advanced
German
Elementary
Thai
Elementary

Education

Oct 2006 - Jun 2008

Assumption University

Master’s Degree in Business Administration · Business Administration · Thailand

Oct 2000 - Jun 2004

Assumption University

Bachelor’s Degree in Business Administration · Business Administration · Thailand

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