Susanne Bachmann
Ghostwriter
Experience
Jan 2023 - Dec 2023
1 yearGhostwriter
- Book project: Prof. Wolfgang Reinhard, Life in Old Age; FAZ Publishing, to be released in Fall 2023
Apr 2022 - Jun 2022
3 monthsGermany
Project lead, change communications
SAP AG
- for the launch of “FlexWork” in Germany; developed a strategic communications concept to support “FlexWork” and advised the client on change aspects of the project
Jan 2022 - Dec 2022
1 yearGhostwriter
- Book project: Miriam Wohlfahrt, Nina Pütz. This Is How Companies Work; Campus 2022
Jul 2021 - Oct 2021
4 monthsProject lead: CI & brand refresh, campaign management, crisis manual
UNICEPTA
Jul 2021 - Oct 2021
4 monthsProject management
Westenergie AG
- for the UNESCO ESD certification of Westenergie AG’s “3malE” initiative (“Education with Energy”); developed mission statement, educational concept, and overview
Jan 2021 - Dec 2021
1 yearCo-editor
SpringerGabler
- “Effective Crisis Communications – Transparent and Authentic” (2nd edition 2021)
Jan 2020 - Present
5 years 7 monthsProject lead, communications
DB AG
- among others, project lead and agency coordination for internal communications during the 6th employee survey (2020/2022) for about 340,000 employees, provided strategic and operational support for the process, developed a set of measures for internal and external communications, and produced explainer videos and films
- project lead for communications of the “Culture Barometer,” the representative interim employee survey
- project lead for internal communications for DB’s partnership with UEFA for Euro 2024
Sep 2019 - Dec 2019
4 monthsProject lead
EnBW
- developed a comprehensive communications concept to support EnBW’s transformation; provided strategic advice to the executive board; crisis manual
May 2019 - Aug 2019
4 monthsProject management
DB AG
- project lead and agency coordination for internal communications during the rollout of a new pension model; provided strategic and operational support for the process; developed a set of measures for internal and external communications
Aug 2018 - Apr 2019
9 monthsProject management
DB Netz AG
- supported the change process (project and change management)
- strategic communications
- developed a set of measures for internal and external communications
- developed a crisis manual
- created a strategic concept for a newsroom
Jan 2018 - Jul 2018
7 monthsProject management
E.ON
- strategic communications; managed internal and external campaigns (executive positioning, campaign development & management)
Jul 2017 - Oct 2017
4 monthsProject management
METRO AG
- communications (internal & external) for Own Business Day 2017 (OBD); built an international content hub; developed an international communications strategy for OBD
Jan 2016 - May 2017
1 year 5 monthsProject management and strategic consulting
DB AG
- developed and managed internal campaigns for Deutsche Bahn AG’s new employer branding (“Welcome, you fit with us”) and for the launch of the new social intranet (DB Planet)
- change communications for the transformation campaign “FutureRail”
- provided strategic support and directed the operational development and implementation of an internal communications campaign for the DB initiative “Future Rail”; managed agencies; developed communication tools (such as on-site communications, poster generator, salary inserts, etc.)
Jan 2016 - Dec 2016
1 yearCo-editor
SpringerGabler
- “Effective Crisis Communications – Transparent and Authentic” (1st edition 2016)
Jan 2015 - Jan 2017
2 years 1 monthConsulting, project management
E.ON
- executive, change communications, and crisis communications
- strategic consulting and operational support for E.ON’s brand relaunch
- internal communications
- development and execution of various PR activities
- project and change management for strategic communications
- projects: Festival of Lights, MissingType
Jan 2014 - Apr 2017
3 years 4 monthsStrategic consulting and employee training in the change process
SolarWorld AG
- change and crisis communications as part of the company’s change process (2015-2017)
- strategic consulting and employee training
- designed and facilitated workshops to support change processes and topics (e.g. SAP implementation, “One IT” – aligning and unifying all IT systems)
Jan 2012 - Dec 2013
2 yearsInterim manager, PR & communications, employer branding
Deutsche Bahn AG
- strategic and operational consulting and implementation of PR and internal communications measures
- strategic consulting and operational implementation of measures for the employer branding campaign “No Job Like Any Other” (2012)
- developed and executed campaign-related employee and PR activities (including two special issues of mobil Karriere)
Jan 2011 - Dec 2012
2 yearsProject management: communications & trade shows
QIVICON
- built marketing communications & PR
- developed a communications concept for QIVICON’s market launch, a new business field of Telekom AG
- strategic and operational consulting and implementation of measures for positioning the new Telekom brand QIVICON
- set up issue management; developed and implemented appropriate measures
- created an event module for recruiting trade shows (target group: engineers)
Jan 2011 - Dec 2011
1 yearProject control: financial communications
Celesio AG
- 2011 quarterly and annual report
Jan 2006 - Dec 2009
4 yearsInterim management: head of corporate communications
Fortis Consumer Finance Deutschland
- managed PR team (20 people) both disciplinarily and professionally
- established internal and external communication structures
- managed agencies (initially including advertising; later: internal communications, press, PR, events)
- developed and executed the 2006 PR concept to support the company’s roll-out strategy
- developed and executed the 2007 PR concept (launching a nationwide charity campaign “Space for Kids”)
- positioned the company (CI) and executive management
- traditional press relations
- PR evaluation: ROI between 200% and 300%
- managed the change process and crisis communications
Jan 1999 - Present
26 years 7 monthsManaging director
Impressions Ges. f. Kommunikation mbH
- strategic and operational consulting and implementation of measures for clients in the IT, telecom, finance, automotive, healthcare, and energy sectors (Telekom, Deutsche Bahn AG, E.ON, RWE, BMW, DEKRA, Fortis, etc.)
Jan 1998 - Dec 1999
2 yearsHead of corporate communications
Talkline GmbH
- managed PR team (6 people) both disciplinarily and professionally
- internal and external communications
- strategic positioning
- press spokesperson role
- trade shows, events, sponsorship, internet
- branding, brand communications, agency management
Jan 1996 - Dec 1998
3 yearsHead of corporate communications
RWE Telliance AG und Lahmeyer AG
- managed PR team (12 people) both disciplinarily and professionally
- brand development and positioning of the companies (strategic communications)
- press spokesperson role
- internal and external communications
- investor relations: rebranding of Lahmeyer AG; managed annual general meetings; responsible for annual reports
- CI development, trade show presence
- agency management (marketing, PR, internet, events)
- managed communications activities post-spin off (RWE Telliance & Vebacom to o.tel.o) and for other subsidiaries (e.g. Maquet, Talkline)
- brand development, positioning, and management of two new foreign telecom subsidiaries in Hungary and Czechoslovakia
Jan 1995 - Dec 1995
1 yearManaging director
expo TV GmbH
- focus areas: trade show TV, corporate films, market research (customer focus groups)
Jan 1989 - Dec 1995
7 yearsFreelance work
- journalist (Handelsblatt, Wirtschaftswoche, Süddeutsche Zeitung, Capital, Manager Magazin, VOX, RTL, NDR)
- marketing communications consulting: IBM, HP, Alcatel SEL, VDE, Deutsche Telekom AG, Aluminium-Zentrale (focus areas: strategic communications consulting, advertising materials, CI development, events, customer magazines, internal communications)
Jan 1987 - Dec 1989
3 yearsChief of editing
Die Afö GmbH, Neubauer Werbeagentur
- personnel responsibility: 65 people
- PR consulting and support for Alcatel SEL (traditional press relations, positioning, brochures, advertising materials)
- PR consulting and traditional communications for VDE (concept and production of a members’ magazine, annual reports, image brochure, advertising materials)
- contact person for Telenorma (traditional communications, including ads, brochures, advertising materials)
- pre-test phase for “Esquire” German edition (competitive analysis, magazine concept: text and layout)
- client acquisition and relations
Jan 1985 - Dec 1987
3 yearsBraunschweig, Germany
Press, public relations and marketing communications officer
Diakonisches Werk Braunschweig
Summary
- Experienced communications specialist
- Originally from journalism, early focus on marketing, PR, strategic corporate communications
- Extensive experience—strategic and operational—in marketing (specifically marketing communications), corporate branding, employer branding
- Extensive experience—strategic and operational—in internal and external corporate communications, change and crisis communications, employer branding, and in positioning companies post-spin off
- Strategic and results-driven, inspiring and motivating
Languages
German
Native Education
Oct 1982 - Jun 1984
II Teacher Training Seminar Darmstadt
Second state exam · Seeheim-Jugenheim, Germany
Oct 1977 - Jun 1982
Technical University of Braunschweig
First state exam · German studies, political science · Braunschweig, Germany
Oct 1968 - Jun 1977
Gymnasium im Schloss
Wolfenbüttel, Germany
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