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Susanne B.

Ghostwriter

Düsseldorf, Germany

Experience

Jan 2023 - Dec 2023
1 year

Ghostwriter

  • Book project: Prof. Wolfgang Reinhard, Leben im Alter; FAZ Publishing, scheduled for autumn 2023
Apr 2022 - Jun 2022
3 months
Germany

Project Lead Change Communications

SAP AG

  • For the rollout of “FlexWork” in Germany; developed a strategic communication concept to accompany “FlexWork,” advising the client on the project’s change aspects
Jan 2022 - Dec 2022
1 year

Ghostwriter

  • Book project: Miriam Wohlfahrt, Nina Pütz. So geht Unternehmen; Campus 2022
Jul 2021 - Oct 2021
4 months

Project Lead CI & Brand Redesign, Campaign Management, Crisis Handbook

UNICEPTA

Jul 2021 - Oct 2021
4 months

Project Management

Westenergie AG

  • For the BNE certification of Westenergie AG’s “3malE” initiative (“Education with Energy”); developed the mission statement, educational concept, and overview
Jan 2021 - Dec 2021
1 year

Co-Editor

SpringerGabler

  • "Efficient Crisis Communication – transparent and authentic" (2nd edition 2021)
Jan 2020 - Present
5 years 8 months

Project Lead, Communication

DB AG

  • among other things project management and agency coordination for internal communication during the 6th employee survey (2020/2022) for about 340,000 group employees, strategic and operational support of the process, development of an action catalog for internal and external communication, creation of explainer videos & films
  • project management for the communication of the "Culture Barometer", the representative interim employee survey
  • project management of internal communication for DB's partnership with UEFA for Euro 2024
Sep 2019 - Dec 2019
4 months

Project Lead

EnBW

  • development of a comprehensive communication concept to support the transformation at EnBW; strategic consulting for the executive board; crisis handbook
May 2019 - Aug 2019
4 months

Project Management

DB AG

  • project management and agency coordination for internal communication during the introduction of a new pension model, strategic and operational support of the process, development of an action catalog for internal and external communication
Aug 2018 - Apr 2019
9 months

Project Management

DB Netz AG

  • support in the change process (project and change management)
  • strategic communication
  • development of an action catalog for internal and external communication
  • development of a crisis handbook
  • development of a strategic concept for a newsroom
Jan 2018 - Jul 2018
7 months

Project Management

E.ON

  • Strategic communication; internal and external campaign management (positioning of the executive board, campaign development & management)
Jul 2017 - Oct 2017
4 months

Project Management

METRO AG

  • Communication (internal & external) for Own Business Day 2017 (OBD), setting up an international content hub, developing an international communication strategy for OBD
Jan 2016 - May 2017
1 year 5 months

Project Management and Strategic Consulting

DB AG

  • Developing & managing internal campaigns for Deutsche Bahn AG's new employer branding ("Welcome, you belong with us") and for the launch of the new social intranet (DB Planet)
  • Change communication for the transformation campaign "FutureRail"
  • Strategic support and operational development and implementation of an internal communication campaign for the DB initiative "Future Rail"; agency management, development of communication tools (such as location communication, poster generator, payslip inserts, etc.)
Jan 2016 - Dec 2016
1 year

Co-Editor

SpringerGabler

  • "Efficient Crisis Communication – Transparent and Authentic" (1st edition 2016)
Jan 2015 - Jan 2017
2 years 1 month

Consulting, Project Management

E.ON

  • Executive communications, change communications, and crisis communication
  • Strategic consulting and operational support for E.ON's brand relaunch
  • Internal communication
  • Development and operational implementation of various PR activities
  • Project and change management for strategic communication
  • Projects: Festival of Lights, Missingtype
Jan 2014 - Apr 2017
3 years 4 months

Strategic consulting and training of employees in the change process

SolarWorld AG

  • Change and crisis communication as part of the company's change process (2015-2017)
  • Strategic consulting and training of employees
  • Development and delivery of workshop formats to strategically and operationally support change processes and topics (e.g., SAP implementation, "One IT" – aligning and standardizing all IT systems)
Jan 2012 - Dec 2013
2 years

Interim PR & Communications Manager, Employer Marketing

Deutsche Bahn AG

  • Strategic and operational consulting and implementation of PR and internal communication measures
  • Strategic consulting and operational implementation of measures for the employer branding campaign "No job like any other" (2012)
  • Development and delivery of campaign-accompanying employee and PR activities (including 2 special editions of "mobil Karriere")
Jan 2011 - Dec 2012
2 years

Project Management: Communications & Trade Shows

QIVICON

  • Setting up marketing communications & PR
  • Developing a communication concept for the market launch of QIVICON, a new business unit of Telekom AG
  • Strategic and operational consulting and implementation of measures for positioning the new Telekom brand QIVICON
  • Establishing issue management, developing and implementing appropriate actions
  • Developing an event module for recruiting fairs (target group: engineers)
Jan 2011 - Dec 2011
1 year

Project Management: Financial Communications

Celesio AG

  • 2011 quarterly and annual report
Jan 2006 - Dec 2009
4 years

Interim Manager: Head of Corporate Communications

Fortis Consumer Finance Deutschland

  • Disciplinary and professional leadership of the PR team (20 employees)
  • Setting up internal and external communication structures
  • Agency management (initially including advertising; later: internal communications, press, PR, events)
  • Developing and implementing the 2006 PR concept to accompany the company's roll-out strategy
  • Developing and implementing the 2007 PR concept (launching a national charity campaign "Platz für Kids")
  • Positioning of the company (CI) and executive management
  • Traditional press relations
  • PR evaluation: ROI between 200% and 300%
  • Managing the change process and crisis communication
Jan 1999 - Present
26 years 8 months

Managing Director

Impressions Ges. f. Kommunikation mbH

  • Strategic and operational consulting and implementation of measures for clients from the IT, telecom, finance, automotive, healthcare, and energy sectors (Telekom, Deutsche Bahn AG, E.ON, RWE, BMW, DEKRA, Fortis, etc.)
Jan 1998 - Dec 1999
2 years

Head of Corporate Communications

Talkline GmbH

  • Disciplinary and professional leadership of the PR team (6 employees)
  • Internal and external communication
  • Strategic positioning
  • Press spokesperson role
  • Trade shows, events, sponsorship, internet
  • Branding, brand communication, agency management
Jan 1996 - Dec 1998
3 years

Head of Corporate Communications

RWE Telliance AG und Lahmeyer AG

  • Disciplinary and professional leadership of the PR team (12 employees)
  • Brand building and positioning of the companies (strategic communication)
  • Press spokesperson role
  • Internal and external communication
  • Investor Relations: Rebranding of Lahmeyer AG; overseeing annual general meetings, responsibility for annual reports
  • Corporate design development, trade show appearances
  • Agency management (marketing, PR, internet, events)
  • Managing communication activities after the spin-off (RWE Telliance & Vebacom to o.tel.o) and other subsidiaries (e.g., Maquet, Talkline)
  • Building, positioning, and managing two new foreign subsidiaries in the telecommunications sector in Hungary and Czechoslovakia
Jan 1995 - Dec 1995
1 year

Managing Director

expo TV GmbH

  • Focus areas: trade show TV, corporate films, market research (customer focus groups)
Jan 1989 - Dec 1995
7 years

Freelance work

  • Journalist for Handelsblatt, Wirtschaftswoche, Süddeutsche Zeitung, Capital, Manager Magazin, VOX, RTL, NDR
  • Marketing communication (consulting) for IBM, HP, Alcatel SEL, VDE, Deutsche Telekom AG, Aluminium-Zentrale (focus: strategic communication consulting, promotional materials, corporate design development, events, customer magazines, internal communication)
Jan 1987 - Dec 1989
3 years

Editor on Duty

Die Afö GmbH, Neubauer Werbeagentur

  • Personnel responsibility: 65 employees
  • PR consulting and support for Alcatel SEL (traditional press relations, positioning, brochures, promotional materials)
  • PR consulting and traditional communication for VDE (concept and production of a member magazine, annual reports, corporate brochure, promotional materials)
  • Contact person for Telenorma (traditional communication, including advertisements, brochures, promotional materials)
  • Pre-test phase for the German edition of "Esquire" (competitive research, magazine concept: text and layout)
  • Client acquisition and contacts
Jan 1985 - Dec 1987
3 years
Braunschweig, Germany

Press, Public Relations and Marketing Communications Officer

Diakonisches Werk Braunschweig

Summary

  • Experienced communications specialist
  • Coming from journalism, quickly focused on marketing, PR, and strategic corporate communications
  • Extensive experience — both strategic and operational — in marketing (marketing communications), corporate branding, and employer branding
  • Extensive experience — both strategic and operational — in internal and external corporate communications, change and crisis communications, employer branding, and positioning companies after spin-offs
  • Strategic and results-oriented, inspiring and motivating

Languages

German
Native

Education

Oct 1982 - Jun 1984

II. Teacher Training Seminar, Darmstadt

Second State Examination · Seeheim-Jugenheim, Germany

Oct 1977 - Jun 1982

Technical University of Braunschweig

First State Examination · German Studies, Political Science · Braunschweig, Germany

Oct 1968 - Jun 1977

Gymnasium im Schloss

Wolfenbüttel, Germany

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