Led the brand and advertising team for the DACH region, working across all entertainment partnerships (HBO, Netflix, Paramount, etc.), sports (F1, FIFA, Bundesliga, Premier League, etc.) and Sky Originals campaigns, channels and products including WOW, Sky‘s streaming service.
Project collaborations include Swarovski, Hyundai, Villeroy & Boch and Etsy. And ad agencies Saatchi & Saatchi, Innocean, Glück Berlin and The Goodwins.
Global creative lead across all business units, markets and offices (New York, London, Paris, Milan, Zürich, Singapore and Wattens). Led and collaborated with external partners and suppliers such as creative agencies Laird + Partners in NYC or Publicis Luxe in Paris. Facilitated and advised global advertising and strategy pitch processes. Reported into the SVP Global Communications and Executive Board Member Nadja Swarovski.
Headed the department for Opel Vauxhall‘s brand and communication design and was involved in most conceptual and strategic work. Overlooked content, executions and brand expressions throughout social media, digital, spacial and all traditional media.
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