Sebastian Blum
Founder and Managing Director
Experience
Founder and Managing Director
JustScaleBuilding GmbH
- Latest interims-management (04/22-04/23): Global Digital Lead Opel / Vauxhall
Senior Manager Digital Transformation
Accenture Interactive
Management consulting in digital marketing transformation with focus on digital platforms and automotive
Key clients:
Google, leading the Google / Accenture Ads Partnership in DACH
SMART, building a new breed of automotive eCommerce players
Managing Partner Precision Marketing & Digital Transformation
Wavemaker (GroupM)
Key clients: Vodafone, Chanel, Mondelez, Colgate
Leading more than 60 FTEs
Managing Partner Media Consulting & Strategy
MediaCom (GroupM)
Key clients: Volkswagen Group (Dealer Marketing), Sony, Shell
Leading more than 40 FTEs
Director Product & Development
Omnicom Media Group
- Innovation management and digital agenda setting for the media agency brands "OMD" & "phd".
Director Digital
ZenithOptimedia (Publicis Groupe)
Starting as Online Planner for Toyota at Zenith
Promoted GroupHead (2007) with growing team and client portfolio (Reckitt Benckiser, Coty)
Promoted Supervisor (2008) leading two digital teams (one in HH, key client: Bauer Verlag)
Promoted Digital Director for both sister brands (Zenith & Optimedia) with broader focus on new business and extending the agency offering in digital.
Co-Founder and Partner
Buenasoma - estudio creativo (PartG)
Design and creative services from marketing campaigns through fair appearances to product development
Key clients: AdHoc, Haaner Felsenquelle, Messe Düsseldorf, L’Oréal
Copy Writer
Red Cell - a WPP company
Copy writing, concept and idea development
Key clients: Alfa Romeo, Singapore Airlines, Geberit
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (21 years), Media and Entertainment (9 years), and Automotive (6 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (22 years), Information Technology (7 years), Strategy (7 years), and Product Development (7 years).
Summary
Dynamic Executive with almost 20 years of experience helping organizations grow and transform their business. Adept in making key decisions and working with other professionals to achieve common goals and solve challenges.
Experienced in managing large teams as well as leading highly skilled individuals, I am always keen to support people develop their full potential. Highly competent mediator skilled in effectively communicating on all levels, dedicated to successfully directing business operations. Pragmatic and result oriented, I am determined to build marketing and sales performance solutions at scale. Bringing a proven track record in managing digital projects of all kinds increasing overall company growth.
Skills
- Adaptability
- Leadership
- Marketing
- Digital Transformation
- Business Strategy
Languages
Education
IHK Düsseldorf
Certified Advertising Merchant (IHK) · Düsseldorf, Germany
University of Duisburg-Essen
German, Philosophy, Communication Science · Essen, Germany
Profile
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