Najia Zheng - Sales Director

Hong Kong

Experience

Jul 2025 - Oct 2025

4 months

Individual contributor targeted institutions with digital asset treasury and custody needs.
Closed won a self-sourced deal and built a pipeline of 10 qualified deals.

Sep 2024 - Jul 2025

11 months

Directed APAC revenue growth, managing an $8-10 million book of business and leading a 7-member cross-functional team (Sales, Sales Engineers, Account Managers).
Drove client success, maintaining a >95% retention rate and securing key contract renewals, upsells, and volume expansion.
Generated new sales pipelines and increased brand visibility by representing the company at major industry events.

May 2023 - Nov 2023

7 months

Navigated product-market fit for a Seed stage AI quantitative solution, and advanced 15+ deals to PoC stage with sovereign wealth fund, hedge funds, and family offices.

Jan 2020 - Apr 2023

3 years 4 months

Generated multi-million-dollar new subscription revenue as a top-performing individual contributor.
Launched the China business from $0 to 7-figure revenue within the first year.
Secured 120+ clients in 3 years, including top-tier hedge funds via UBS partnership.
Facilitated 300+ product demos and led 50+ tender/RFP processes.
Reported to the Global Head of Sales and built and led a 4-person sales team across Greater China.
Developed and executed the GTM strategy, achieving hyper-growth that increased China's contribution to total revenue from 10% to 40%.
Coached the team on accelerating deals, ensuring 3x KPI in pipeline per salesperson.
Collaborated with internal teams to drive average 150% revenue growth post initial contract.

Sep 2015 - May 2018

2 years 9 months

Aug 2014 - Aug 2015

1 year 1 month

Jul 2009 - Aug 2014

5 years 2 months

15 years in enterprise sales, with 6 years focusing on tech-driven financial services across TradFi and digital assets, scaling subscription-based, volume-driven revenue.
5+ years in sales and commercial leadership, with hands-on experience on hiring, coaching and empowering high-performing teams.
Skilled in the full sales cycle, from lead prospecting and consultative selling (MEDDPICC, SPIN, CoM) to pipeline optimization and client portfolio management.
Proven ability to achieve targets by identifying new opportunities, driving enterprise adoption, navigating stakeholders, and closing complex deals.