Dietrich Büchner - Head of Office Equipment Solutions

Q: Where is Dietrich based?

Dietrich is based in Hamburg, Germany .

Q: What languages does Dietrich speak?

Dietrich speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Dietrich have?

Dietrich has at least 30 years of experience. During this time, Dietrich has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 4 years and 3 months . Note that Dietrich may not have shared all experience and actually has more experience.

Q: What is Dietrich's latest experience?

Dietrich's most recent position is Head of Office Equipment Solutions at PEAC Solutions Deutschland GmbH .

Q: What companies has Dietrich worked for in recent years?

In recent years, Dietrich has worked for PEAC Solutions Deutschland GmbH , Family Care & Executive Development , and Dynabook Europe GmbH .

Q: Which industries is Dietrich most experienced in?

Dietrich is most experienced in industries like Information Technology (IT) and Manufacturing .

Q: Which business areas is Dietrich most experienced in?

Dietrich is most experienced in business areas like Sales , Strategy and Planning , and Product Development . Dietrich also has some experience in Operations , Marketing , and Research and Development (R&D) .

Q: Which industries has Dietrich worked in recently?

Dietrich has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Dietrich worked in recently?

Dietrich has recently worked in business areas like Sales , Marketing , and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Jul 2024 - Dec 2024

6 months

Hamburg, Germany

Head of Office Equipment Solutions

PEAC Solutions Deutschland GmbH

Launched a new IT financing and digital solutions vertical, building a $10M pipeline within six months.
Enabled enterprise clients to shift from CAPEX to subscription-based IT consumption through as-a-service strategies.
Built senior-level partnerships with vendors and channels to deliver integrated transformation solutions.

Feb 2023 - May 2024

1 year 4 months

Professional Sabbatical

Family Care & Executive Development

Dedicated time to family while staying engaged with the tech ecosystem.
Focusing on IT market trends, executive learning, and advisory support for peers.

Oct 2020 - Jan 2023

2 years 4 months

Neuss, Germany

Director B2B DACH

Dynabook Europe GmbH

Repositioned Dynabook as a digital workplace solutions partner, securing long-term enterprise service contracts and leading all sales and marketing functions.
Delivered 30% increase in funnel value in six months by emphasizing device-as-a-service and security solutions.
Engaged CIOs and technology leaders, influencing strategy and driving recurring service revenue growth.

Dec 2018 - Sep 2020

1 year 10 months

Krefeld, Germany

Director Document Services

Canon Deutschland GmbH

Led $90M enterprise services P&L, transforming a declining hardware business into a solutions-led growth engine.
Designed and executed a strategic account model targeting global and national enterprises, boosting new logo wins by 25%.
Built and coached a nationwide salesforce of 80.

Aug 2015 - Dec 2017

2 years 5 months

Düsseldorf, Germany

Managing Director DACH and Vice President Benelux

OKI Europe Ltd

Full commercial responsibility for $120M region across four countries; reversed revenue decline, achieving +8% growth in six months.
Drove retention and expansion by repositioning the brand from hardware vendor to solutions-driven technology partner.
Represented the region at the European leadership board, influencing global go-to-market strategy.

May 2007 - Jul 2015

8 years 3 months

Country Manager Switzerland | Managing Director ANZ | Director EMEA Services & Global Accounts

Lexmark International

Switzerland: Delivered 25% customer growth in 12 months through C-level engagement and ecosystem expansion.
ANZ: Managed $150M P&L with 180 staff; transitioned to subscription-based managed services, securing multi-year enterprise contracts.
EMEA: Grew managed services revenue by 35% to $180M, winning strategic accounts (e.g. Roche, Nordea, Tesco).

Oct 1993 - Apr 2007

13 years 7 months

Director Services | Director Sales | Regional Sales Manager | Product Manager | Key Account Mngr.

Lexmark Deutschland GmbH

Services: Established the concept of subscription-based managed services contract sales and transitioned a hardware sales focused business. Grew the contracted managed services business by nearly 500% within 3 years to $50M+.
Sales: Progressive career in enterprise sales winning major customers in various industry verticals and government.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (28 years) and Manufacturing (2 years).

Information Technology

Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (28.5 years), Strategy (14 years), Product Development (13.5 years), Operations (8 years), Marketing (4.5 years), and Research and Development (1.5 years).

Sales

Strategy

Product Development

Operations

Marketing

Research and Development

Summary

Global sales leader with 25+ years driving double-digit growth for leading IT and technology vendors across Europe and APAC. Proven track record of delivering consultative solutions to multi-million-dollar global accounts and building trusted partnerships with C-level executives. Expert in designing and executing business strategies, transitioning sales organisations consistently exceeding quota in competitive markets. Recognized for executive presence with strategic influence and ability to translate client business priorities into tangible value delivery.

Skills

Leadership: Built And Led International Teams Up To 200 Employees; Coaching & Performance Development
Revenue Growth – P&l Leadership Up To $180m, Consistent Double-digit Yoy Growth, Quota Overachievement
Client Retention & Expansion – Trusted Advisor To Multinational Clients, Driving Renewals And New Account Acquisition
Go-to-market Strategy – Transitioning Legacy Businesses To Subscription & Services-led Revenue Models
People Development – Helping People To Develop Their Skills And Grow Into Specialist Or Management Roles

Languages

German

Native

English

Advanced

Education

Aug 1988 - Aug 1993

University of Hamburg

Diploma in Business Administration · Business Administration · Hamburg, Germany

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dietrich based?

Dietrich is based in Hamburg, Germany.

What languages does Dietrich speak?

Dietrich speaks the following languages: German (Native), English (Advanced).

How many years of experience does Dietrich have?

Dietrich has at least 30 years of experience. During this time, Dietrich has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 4 years and 3 months. Note that Dietrich may not have shared all experience and actually has more experience.

What roles would Dietrich be best suited for?

Based on recent experience, Dietrich would be well-suited for roles such as: Head of Office Equipment Solutions, Professional Sabbatical, Director B2B DACH.

What is Dietrich's latest experience?

Dietrich's most recent position is Head of Office Equipment Solutions at PEAC Solutions Deutschland GmbH.

What companies has Dietrich worked for in recent years?

In recent years, Dietrich has worked for PEAC Solutions Deutschland GmbH, Family Care & Executive Development, and Dynabook Europe GmbH.

Which industries is Dietrich most experienced in?

Dietrich is most experienced in industries like Information Technology (IT) and Manufacturing.

Which business areas is Dietrich most experienced in?

Dietrich is most experienced in business areas like Sales, Strategy and Planning, and Product Development. Dietrich also has some experience in Operations, Marketing, and Research and Development (R&D).

Which industries has Dietrich worked in recently?

Dietrich has recently worked in industries like Information Technology (IT).

Which business areas has Dietrich worked in recently?

Dietrich has recently worked in business areas like Sales, Marketing, and Strategy and Planning.

What is Dietrich's education?

Dietrich attended University of Hamburg for Business Administration.

What is the availability of Dietrich?

Dietrich is immediately available for suitable projects.

What is the rate of Dietrich?

Dietrich's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.