Jay (Jae-hyun) L.
Korea Representative, Country Manager
Experience
Oct 2024 - Present
1 year 2 monthsKorea, Republic of
Korea Representative, Country Manager
Stratview Market Research
- Country manager for Korea operations
Feb 2019 - Present
6 years 10 monthsKorea, Republic of
Representative
G.Value (Galvanizing the Value)
- Business consulting including new biz development, M&A advisory, start up mentoring, real estate brokerage etc.
Feb 2018 - Dec 2018
11 monthsKorea, Republic of
Country Manager
Applus Korea, Energy & Industry Division
- Managed P&L with 25M USD turnover including sales, finance, HR and field operations
- Service lines: inspection, construction, safety training for plants, renewable energy, and shipyard
- Provided third party inspection for Hanwha Q-Cell (solar) and O&M service for Taegisan (wind)
- Diversified business portfolio from offshore (Samsung Heavy Industry) to onshore business (refinery/petrochemical/steel) for SK Energy and POSCO
- Managed around 100 employees including 70 contractors
- Prepared business budget and biannual implementation plan
- Managed agents to provide inspection services in fragmented markets
- Worked cross-functionally with teams in Singapore and Spain to deliver services to local clients
- Sourced deal opportunities for M&A, especially in the nuclear sector
Jun 2017 - Dec 2017
7 monthsKorea, Republic of
Director / In-house Analyst (Interim)
Bureau Veritas Korea
- Provided M&A advisory and business development via brownfield strategy
- Conducted deal sourcing: research of primary and secondary markets and companies
- Implemented deals: negotiated with target companies to drive win-win M&A strategies
- Target areas: automotive, power O&M, renewable (demand response)
Apr 2014 - Dec 2016
2 years 9 monthsKorea, Republic of
Country Manager
Akers AB
- Managed Korean account: technical promotion, annual/spot bids, logistics, payment follow-up, and technical service with support from inside sales (Sweden) and two local technical engineers
- Increased sales volume from 3M to 8M EUR in 2014 by diversifying product and plant mix
- Transitioned sales tactic from indirect (agents) to direct sales for major customers (POSCO) using key account management
- Managed indirect sales with distributors to increase sales to minor customers
- Launched patented product with 2M EUR sales and 45% margin without competition
- Handled field claims: analyzed root cause and settled compensation
- Collaborated with plants in Sweden, France, USA, Slovenia, and China for quotations, technical discussions, deliveries, contracts, and payments
- Planned and implemented marketing plans: quarterly and three-year ambitions in consultation with VP and marketing director
Jan 2013 - Apr 2014
1 year 4 monthsKorea, Republic of
General Manager for Global Business Development
SK E&C
- Developed global marketing plans for products and target countries
- Initiated market entry plan for refinery project in Mozambique
- Developed and implemented IPP (Independent Power Producer) projects for power business by sourcing and studying potential projects with trading companies and investment banks
- Planned and managed mine-mouth power plant business in Turkey to secure license: lignite mining (2B reserve) and 12 units of 360MW each, total investment 165B USD
- Led TF team across engineering, finance, law, and Turkey office
- Structured project with stakeholders including investors and lenders
- Completed technical study with Lahmeyer (Germany) and financial evaluation with Deloitte (Turkey)
Sep 2009 - Jan 2013
3 years 5 monthsKorea, Republic of
Senior Manager for New Business Development
POSCO
- Planned and implemented new business growth strategies (organic and inorganic) targeting $1B revenue with $300M production investment
- Conducted market research, developed business models, planned implementation, and finalized financial feasibility
- Managed mid-size electric vehicle auto parts business with $25M R&D budget: led 30-person R&D team, marketing team, and POSCO subsidiaries for successful product launch
- Acquired top-tier engineering company and performed due diligence on two domestic motor companies with financial advisors
- Conducted cross-border M&A due diligence in Germany for Nd magnet components and European OEM partnerships with global investment banks
- Sourced deals with investment banks, accounting firms, and venture capitals
- Formed strategic alliance with Japanese motor design company for cooperative R&D
- Organized business roadshows to introduce products and discuss opportunities with major automotive OEMs (Nissan, Proton, BYD, Chery, Beijing)
- Monitored and resolved issues for smart-grid and ESS (energy storage system) renewable business
- Managed new business investments proposed by POSCO subsidiaries (smart city project, ocean business, battery charging)
Sep 2008 - Sep 2009
1 year 1 monthKorea, Republic of
Manager for Marketing Planning
Samsung Engineering
- Developed strategic plans for long-term business direction to meet $30B award target
- Managed market intelligence team to gain insights and develop sales strategy through customer, product, and competitor analysis
- Addressed current sales issues to support management committee and sales personnel in decision making
- Researched new business opportunities in water, shale gas, LNG, etc.
Jun 2007 - Dec 2007
7 monthsRacine, United States
MBA Intern
Case New Holland
- Analyzed OTM (Oracle Transportation Management) data to optimize outbound load capacity, proposing a plan that increased plant load capacity by 30%
- Managed EDI implementation by identifying bottlenecks, restructuring the organization, and developing managerial controls, implementing 18 carriers within two months
Jul 2000 - Jun 2006
6 yearsKorea, Republic of
Researcher
Hyundai Motor Company
- Designed and developed new parts systems for Sonata, Elantra, and Tucson by collaborating with marketing, finance, testing, and manufacturing departments
- Planned technology roadmaps and developed new products with suppliers such as Bosch, Denso, Valeo, TRW, and Gentex
- Liaised with suppliers and US R&D center to improve Hyundai Sonata quality, achieving best JD-Power IQS rating
- Initiated and researched brushless electronic motor (direct drive motor) technology with Trico (US), finalist for the 2006 Automotive News PACE Award
- Developed CATIA V5 design know-how templates with Dassault Systèmes
- Transferred Design for Six Sigma (DFSS) skills to a mid-size supplier, reducing workload by 20% and saving $5M in tooling
- Collaborated with Ulsan plant manufacturing team to launch new vehicles
Summary
Business Leader with MBA and with technical background is highly specialized in general management. B2B sales and business development in automotive, manufacturing (Steel) and construction sectors.
Various experiences with big conglomerates and Multi National Company.
Languages
Korean
NativeEnglish
AdvancedJapanese
ElementaryEducation
Aug 2006 - May 2008
University of Wisconsin-Madison
Master of Business Administration · Business Administration · Madison, United States · 3.6/4.0
Sep 1997 - Aug 1999
Hanyang University
Master of Science in Mechanical Engineering · Mechanical Engineering · Korea, Republic of · 4.0/4.0
Mar 1990 - Aug 1997
Hanyang University
Bachelor of Science in Mechanical Engineering · Mechanical Engineering · Korea, Republic of · 3.74/4.5
Certifications & licenses
Barista License
Korean Coffee Association
Certified Investment Manger
Certified Real Estate License
DFSS (Green Belt)
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