Mbali Phantsi
Senior Communications Officer
Experience
Jan 2022 - Jun 2024
2 years 6 monthsSenior Communications Officer
- Define departmental strategic objectives
- Monitor strategic objectives to ensure implementation
- Craft compelling narratives to communicate brand position on different communication mediums
- Lead and mentor junior staff members through knowledge and implementation sharing and create information packs to keep the staff informed about new trends
- Produce an annual calendar of organisational activities and send it to staff and involved key stakeholders
- Support organisational events by providing event materials and comprehensive event marketing
- Provide post-event communications support by sending post-event reports and gathering feedback for analysis
- Support directors’ attendance at key regional and international events by providing speeches and research reports
- Drive organisational culture by having quarterly internal events and liaise with different departments to take the lead
- Produce researched reports covering key topics and areas that the organisation is working in such as climate change and sustainable development goals
- Provide a quarterly content calendar to plan for all social media platforms and lead the production of content for all social media platforms
- Represent the organisation at industry-related fora
- Prepare an annual communications budget
- Produce press releases and media briefings for journalists
- Provide media training for the president and senior executives before major media appearances
- Design and monitor internal process of the creation and distribution of communications products including arranging for permissions, copy editing, monitoring and assessment, reporting on impact, and input from internal and external stakeholders
- Keep abreast of industry related news and continuously improve on methods of communication
- Maintain strong relationships with organisation’s team to understand their plans and provide communications materials as and when needed
- Lead grant and fundraising efforts
- Act as the focal point for all communications-related inquiries
Jan 2019 - Dec 2021
3 yearsCommunications, Events and Stakeholder Lead
- Provide pre and post event communications materials
- Lead external stakeholder communication which comprises an advisory council of C-Level executives from Fortune 500 companies globally, secretariats and government officials
- Profile key members of the organisation
- Drive national awareness campaigns for supplier diversity
- Gather content from stakeholders for social media planning, consolidate and edit content to produce informative social media videos and threads
- Keep open communication between different organisational departments to understand any needs they may have for communications support beforehand for effective planning and execution
- Keep local media abreast on organisational events by producing media kits, press releases, and op-eds
- Develop departmental processes for producing communications materials
- Act as the focal point for all communications-related inquiries in the region
Jul 2015 - Dec 2018
3 years 6 monthsResearcher and Writer
Win-Win Solutions 4 Africa
- Closely monitoring the media for key developments socially, politically or economically and produce informative reports for clients and key stakeholders
- Produce commissioned research reports for clients in areas such as climate change, mining, agriculture and fintech
- Conduct perception studies for clients near operation sites
- Support directors’ attendance at the African Union by doing research and producing speeches and talking points
- Write content for regular website updates
- Provide research reports to help clients take investment decisions
Summary
I am a prolific communicator with 10 years experience crafting compelling narratives and attaining tangible results. I am passionate about sustainable development and climate change awareness.
Skills
Expertise
- Define Departmental Strategic Objectives
- Media Relations
- Monitor Strategic Objectives To Ensure Implementation
- Craft Compelling Narratives To Communicate Brand Position Across Different Communication Mediums
- Public Relations
- Strategy Formulation And Implementation
- Research
- Writing
- Seo
- Lead And Mentor Junior Staff Members Through Knowledge And Information Sharing
- Produce An Annual Calendar Of Organisational Activities For Staff And Key Stakeholders
- Support Organisational Events By Providing Event Materials And Comprehensive Event Marketing
- Provide Post-event Communications Support By Sending Post-event Reports And Gathering Feedback For Analysis
- Support Directors’ Attendance At Key Regional And International Events By Providing Speeches And Research Reports
- Drive Organisational Culture Through Internal Events And Cross-departmental Collaboration
- Produce Researched Reports Covering Key Topics Such As Climate Change And Sustainable Development Goals
- Provide Quarterly Content Calendars And Lead Production Of Content For All Social Media Platforms
- Represent The Organisation At Industry-related Fora
- Prepare An Annual Communications Budget
- Produce Press Releases And Media Briefings For Journalists
- Provide Media Training For The President And Senior Executives Before Major Media Appearances
- Design And Monitor Internal Processes For The Creation And Distribution Of Communications Products, Including Permissions, Copy Editing, Monitoring, Assessment And Reporting On Impact
- Maintain Strong Relationships With Internal Teams To Understand Plans And Provide Communications Materials As Needed
- Lead Grant And Fundraising Efforts
- Act As The Focal Point For All Communications-related Inquiries
- Keep Abreast Of Industry-related News And Continuously Improve Methods Of Communication
Software Knowledge
- Mailchimp
- Canva
- Wordpress
- Draft
- Adobe Indesign
- Illustrator
Personal Skills
- Creativity
- Team Building
- Communication
- Problem Solving
- Leadership
- Adaptability
Communications Expertise
- Newsletters
- Press Releases
- Infographics
- Profile Pieces
- Research Reports
- Op-eds
- Grant Writing
- Executive Reports
- Website Copy
- Speech Writing
- Event Brochure Material
- Proposals
- Interview Preparations And Talking Points
- Social Media Writing
- Email Pitches
- Pre And Post Event Communications Support
- News Articles
- Product Reviews
Languages
English
NativeEducation
Oct 2009 - Jun 2013
University Of Witwatersand
Bacherlor Or Arts In Political Science · Political Science · Johannesburg, South Africa
University Of The Witwatersand
Honours Degree · International Relations · Johannesburg, South Africa
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