Sofia A.
Head of Digital / Demand Generation
Experience
Mar 2024 - Present
1 year 9 monthsAthens, Greece
Head of Digital / Demand Generation
Agroknow
- Design, plan, coordinate & execute all digital & physical campaigns.
- Coordinate & execute performance-based campaigns across marketing, growth sales, customer success & hiring funnels.
- Develop strategy & position thought leadership, product & sales content for targeted audiences.
- Optimize & enhance SEO discoverability and search engine traffic.
- Build branding, brand awareness and digital visibility.
Apr 2022 - Mar 2024
2 yearsDirector of Marketing and Partnerships
SlashData
- Craft strategy for the Developer Nation and DevRelX communities.
- Design go-to-market strategy for SlashData's research portfolio.
- Build and optimize processes for a team of 10.
- Handle public relations and press relationships.
- Serve as a member of the leadership team.
- Provide coaching, support and guidance to team members.
- Communicate and advocate for the team to internal partners and leadership.
- Align resources, skills and team capacity to achieve ambitious goals across both teams.
Feb 2020 - Mar 2022
2 years 2 monthsSenior Manager Marketing & Communications
SlashData
- Community building | DevRelX.com
- Events management | The Future Developer Summit
- Content marketing & thought leadership
- Brand awareness
- Strategic partnerships
May 2016 - Feb 2020
3 years 10 monthsMarketing Manager
SlashData
- Product marketing
- Account-based marketing
- Social media management
- Email marketing
- PR & press relations
- Content marketing
- UI/UX optimization
- Event management (Developer Satisfaction Awards, Future Developer Summit)
Jan 2015 - Dec 2016
2 yearsAccount Manager - Advertising Technology
Tailwind EMEA
- Represent Sizmek's advertising sales offering in Central Eastern Europe, South Eastern Europe & MEA.
- Represent Tailwind's programmatic advertising technology sales offering in Central Eastern Europe, South Eastern Europe & MEA.
- Maintain and grow relationships with agencies, trading desks and DSPs to respond to RFPs, build campaign plans and communicate service offerings.
- Execute campaigns for assigned client accounts and facilitate seamless deal execution.
- Set up, manage & optimize managed campaigns for Project Agora.
- Monitor, optimize and report on campaign performance.
- Provide clients with key insights to improve their media spend ROI.
Jan 2014 - Dec 2015
2 yearsDigital Marketing Manager
Freelance
- Marketing Strategy
- Branding and Brand identity for digital products
- Digital Communication & PR
- Newsletter Campaigns Design
- Google Adwords
- Inbound Marketing
- Web design and development coordination
- Social Media Strategy
- User Acquisition Strategy for Mobile Apps
- Content editor
Feb 2011 - Aug 2012
1 year 7 monthsProduct Manager
24Media
- Web design and development coordination
- New requirements and bug fixing
- Marketing strategy
- Go to market strategy
- Legal support
- ERP support
Jan 2010 - Apr 2014
4 years 4 monthsCommercial Project Manager
24Media
- CRM implementation for Andstart S.A
- ERP implementation for 24Media Group
- Legal and accounting support for new and ongoing business relationships
- Bandwidth consumption monitoring and cost assessment
- New projects assessment and planning
- Mobile apps development (Vodafone League)
- Mobile websites maintenance and development
- Google Adsense optimisation
- Affiliate advertising optimisation
- Behavioural Targeting technology implementation (Nuggad)
Jan 2009 - Jan 2012
3 years 1 monthProduct Manager
Start2Click.com
- Web design and development coordination
- Q&A coordination
- Accounting and legal issues coordination
- Marketing plan design and implementation
- Financial reporting
- Customer and sales support
Aug 2007 - Dec 2008
1 year 5 monthsMarketing Executive
Athena Research Center
- Product testing and packaging
- Product procurement (B2B, B2C)
- Customer support
- Press releases and communication
- Branding of the Athena Innovation Research Center
- Event organisation (seminars, exhibitions, educational)
- Corporate web page redesign
Summary
- Design, plan, coordinate & execute all digital & physical campaigns.
- Coordinate & execute performance-based campaigns across marketing, growth sales, customer success & hiring funnels.
- Develop strategy & position thought leadership, product & sales content for targeted audiences.
- Optimize & enhance SEO discoverability and search engine traffic.
- Build branding, brand awareness and digital visibility. I'm passionate about helping brands grow with purpose in today's fast-evolving digital world.
Languages
Greek
NativeEnglish
AdvancedSpanish
IntermediateFrench
IntermediateEducation
Oct 2004 - Jun 2005
University of Bath
Master of Science · Management · Bath, United Kingdom
Oct 1999 - Jun 2003
National & Kapodistrian University of Athens
Bachelor of Arts · English Language and Literature · Athens, Greece
Certifications & licenses
Google Adwords Fundamentals
Google Mobile Advertising
Google Shopping Advertising
IMD Disruptive Innovation Course
Udemy Growth Marketing Course
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