Sofia A.
Director of Marketing and Partnerships
Experience
Apr 2022 - Mar 2024
2 yearsDirector of Marketing and Partnerships
SlashData
- Crafting strategy for the Developer Nation and DevRelX communities
- Designing go-to-market strategy for SlashData's research portfolio
- Team building and process optimisation for a team of 10
- Member of the leadership team
- Providing team members with coaching, support and guidance
- Effectively communicating and advocating for the team to internal partners and leadership
- Aligning resources, skill sets and team capacity to achieve ambitious goals across both teams
Feb 2020 - Mar 2022
2 years 2 monthsSenior Manager Marketing & Communications
SlashData
- Community building via DevRelX.com
- Events management for The Future Developer Summit
- Content marketing & thought leadership
- Brand awareness
- Strategic partnerships
May 2016 - Feb 2020
3 years 10 monthsMarketing Manager
SlashData
- Product marketing
- Account based marketing
- Social media management
- E-mail marketing
- PR & press relations
- Content marketing
- UI/UX optimisation
- Event management (Developer Satisfaction Awards, Future Developer Summit)
Jan 2015 - Dec 2016
2 yearsAccount Manager - Advertising & Technology
Tailwind EMEA
- Represent Sizmek's advertising sales offering in Central Eastern Europe, South Eastern Europe & MEA
- Represent Tailwind's programmatic advertising technology sales offering in Central Eastern Europe, South Eastern Europe & MEA
- Maintain and grow relationships with agencies, trading desks, DSPs to respond to RFPs, build campaign plans and communicate service offerings
- Execute campaigns for assigned client accounts and facilitate seamless deal executions
- Set up, manage & optimise managed campaigns for Project Agora
- Monitor, optimise and report on campaign performance
- Provide clients with key insights to improve their media spend ROI
Jan 2014 - Dec 2015
2 yearsDigital Marketing Manager
Freelance
- Marketing strategy
- Branding and brand identity for digital products
- Digital communication & PR
- Newsletter campaigns design
- Google AdWords
- Inbound marketing
- Web design and development coordination
- Social media strategy
- User acquisition strategy for mobile apps
- Content editor
Feb 2011 - Aug 2012
1 year 7 monthsProduct Manager
24Media
- Web design and development coordination for Dealin.gr (coupon website)
- New requirements gathering and bug fixing
- Marketing strategy
- Go-to-market strategy
- Legal support
- ERP support
Jan 2010 - Apr 2014
4 years 4 monthsCommercial Project Manager
24Media
- CRM implementation for Andstart S.A.
- ERP implementation for 24Media Group
- Legal and accounting support for new and ongoing business relationships
- Bandwidth consumption monitoring and cost assessment
- New project assessment and planning
- Mobile apps development (Vodafone League)
- Mobile websites maintenance and development
- Google AdSense optimisation
- Affiliate advertising optimisation
- Behavioural targeting technology implementation (Nuggad)
Jan 2009 - Jan 2012
3 years 1 monthProduct Manager
Start2Click.com
- Web design and development coordination
- Q&A coordination
- Accounting and legal issues coordination
- Marketing plan design and implementation
- Financial reporting
- Customer and sales support
Aug 2007 - Dec 2008
1 year 5 monthsMarketing Executive
Athena Research Center
- Product testing and packaging
- Product procurement (B2B, B2C)
- Customer support
- Press releases and communication
- Branding of the Athena Innovation Research Center
- Event organisation (seminars, exhibitions, educational)
- Corporate webpage redesign
Summary
An adventurer, an eternal student, a believer in people. But also an experienced marketing and partnerships leader with more than 15 years of experience across global markets, capable of helping teams scale, simplifying processes, driving alignment, deliverables, and product growth. I thrive at the intersection of strategy and execution, and I'm passionate about helping brands grow with purpose in today's fast-evolving digital world.
Skills
- General: Copywriting 10
- General: Marketing 10
- General: Product Marketing 10
- Public Relations: Press Relations 9
- Digital: Digital Marketing 8
Languages
English
AdvancedSpanish
AdvancedFrench
AdvancedEducation
Oct 2019 - Jun 2020
The Event Academy
Diploma in Event Management for Marketing and Communications · Event Management · London, United Kingdom
Oct 2004 - Jun 2005
University of Bath
Master of Science · Management · Bath, United Kingdom
Oct 2003 - Jun 2004
Université Marc Bloch (Strasbourg II)
Diploma · Translation · Strasbourg, France
...and 1 more
Certifications & licenses
Google Adwords Fundamentals
Google Mobile Advertising
Google Shopping Advertising
IMD Dirsrptive Innovation course
Udemy Growth Marketing Course
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