Sofia Aliferi - Director of Marketing and Partnerships

Q: Where is Sofia based?

Sofia is based in Athens, Greece .

Q: What languages does Sofia speak?

Sofia speaks the following languages: English (Advanced), Spanish (Advanced), French (Advanced) .

Q: How many years of experience does Sofia have?

Sofia has at least 17 years of experience. During this time, Sofia has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 2 years and 10 months . Note that Sofia may not have shared all experience and actually has more experience.

Q: What is Sofia's latest experience?

Sofia's most recent position is Director of Marketing and Partnerships at SlashData .

Q: What companies has Sofia worked for in recent years?

In recent years, Sofia has worked for SlashData .

Q: Which industries is Sofia most experienced in?

Sofia is most experienced in industries like Information Technology (IT) , Advertising , Media, and Entertainment and Publishing . Sofia also has some experience in Professional Services .

Q: Which business areas is Sofia most experienced in?

Sofia is most experienced in business areas like Marketing , Customer Service , and Information Technology (IT) . Sofia also has some experience in Project Management , Finance , and Sales .

Q: Which industries has Sofia worked in recently?

Sofia has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Sofia worked in recently?

Sofia has recently worked in business areas like Marketing .

Recommended expert

Athens, Greece

Experience

Apr 2022 - Mar 2024

2 years

Director of Marketing and Partnerships

SlashData

Crafting strategy for the Developer Nation and DevRelX communities
Designing go-to-market strategy for SlashData's research portfolio
Team building and process optimisation for a team of 10
Member of the leadership team
Providing team members with coaching, support and guidance
Effectively communicating and advocating for the team to internal partners and leadership
Aligning resources, skill sets and team capacity to achieve ambitious goals across both teams

Feb 2020 - Mar 2022

2 years 2 months

Senior Manager Marketing & Communications

SlashData

Community building via DevRelX.com
Events management for The Future Developer Summit
Content marketing & thought leadership
Brand awareness
Strategic partnerships

May 2016 - Feb 2020

3 years 10 months

Marketing Manager

SlashData

Product marketing
Account based marketing
Social media management
E-mail marketing
PR & press relations
Content marketing
UI/UX optimisation
Event management (Developer Satisfaction Awards, Future Developer Summit)

Jan 2015 - Dec 2016

2 years

Account Manager - Advertising & Technology

Tailwind EMEA

Represent Sizmek's advertising sales offering in Central Eastern Europe, South Eastern Europe & MEA
Represent Tailwind's programmatic advertising technology sales offering in Central Eastern Europe, South Eastern Europe & MEA
Maintain and grow relationships with agencies, trading desks, DSPs to respond to RFPs, build campaign plans and communicate service offerings
Execute campaigns for assigned client accounts and facilitate seamless deal executions
Set up, manage & optimise managed campaigns for Project Agora
Monitor, optimise and report on campaign performance
Provide clients with key insights to improve their media spend ROI

Jan 2014 - Dec 2015

2 years

Digital Marketing Manager

Freelance

Marketing strategy
Branding and brand identity for digital products
Digital communication & PR
Newsletter campaigns design
Google AdWords
Inbound marketing
Web design and development coordination
Social media strategy
User acquisition strategy for mobile apps
Content editor

Feb 2011 - Aug 2012

1 year 7 months

Product Manager

24Media

Web design and development coordination for Dealin.gr (coupon website)
New requirements gathering and bug fixing
Marketing strategy
Go-to-market strategy
Legal support
ERP support

Jan 2010 - Apr 2014

4 years 4 months

Commercial Project Manager

24Media

CRM implementation for Andstart S.A.
ERP implementation for 24Media Group
Legal and accounting support for new and ongoing business relationships
Bandwidth consumption monitoring and cost assessment
New project assessment and planning
Mobile apps development (Vodafone League)
Mobile websites maintenance and development
Google AdSense optimisation
Affiliate advertising optimisation
Behavioural targeting technology implementation (Nuggad)

Jan 2009 - Jan 2012

3 years 1 month

Product Manager

Start2Click.com

Web design and development coordination
Q&A coordination
Accounting and legal issues coordination
Marketing plan design and implementation
Financial reporting
Customer and sales support

Aug 2007 - Dec 2008

1 year 5 months

Marketing Executive

Athena Research Center

Product testing and packaging
Product procurement (B2B, B2C)
Customer support
Press releases and communication
Branding of the Athena Innovation Research Center
Event organisation (seminars, exhibitions, educational)
Corporate webpage redesign

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (13 years), Advertising (6 years), Media and Entertainment (4.5 years), and Professional Services (3.5 years).

Information Technology

Advertising

Media and Entertainment

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (16.5 years), Information Technology (4.5 years), Project Management (4.5 years), Customer Service (4.5 years), Finance (3 years), and Sales (2 years).

Marketing

Information Technology

Project Management

Customer Service

Finance

Sales

Summary

An adventurer, an eternal student, a believer in people. But also an experienced marketing and partnerships leader with more than 15 years of experience across global markets, capable of helping teams scale, simplifying processes, driving alignment, deliverables, and product growth. I thrive at the intersection of strategy and execution, and I'm passionate about helping brands grow with purpose in today's fast-evolving digital world.

Skills

General: Copywriting 10
General: Marketing 10
General: Product Marketing 10
Public Relations: Press Relations 9
Digital: Digital Marketing 8

Languages

English

Advanced

Spanish

Advanced

French

Advanced

Education

Oct 2019 - Jun 2020

The Event Academy

Diploma in Event Management for Marketing and Communications · Event Management · London, United Kingdom

Oct 2004 - Jun 2005

University of Bath

Master of Science · Management · Bath, United Kingdom

Oct 2003 - Jun 2004

Université Marc Bloch (Strasbourg II)

Diploma · Translation · Strasbourg, France

...and 1 more

Certifications & licenses

Google Adwords Fundamentals

Google Mobile Advertising

Google Shopping Advertising

IMD Dirsrptive Innovation course

Udemy Growth Marketing Course

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sofia based?

Sofia is based in Athens, Greece.

What languages does Sofia speak?

Sofia speaks the following languages: English (Advanced), Spanish (Advanced), French (Advanced).

How many years of experience does Sofia have?

Sofia has at least 17 years of experience. During this time, Sofia has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 2 years and 10 months. Note that Sofia may not have shared all experience and actually has more experience.

What roles would Sofia be best suited for?

Based on recent experience, Sofia would be well-suited for roles such as: Director of Marketing and Partnerships, Senior Manager Marketing & Communications, Marketing Manager.

What is Sofia's latest experience?

Sofia's most recent position is Director of Marketing and Partnerships at SlashData.

What companies has Sofia worked for in recent years?

In recent years, Sofia has worked for SlashData.

Which industries is Sofia most experienced in?

Sofia is most experienced in industries like Information Technology (IT), Advertising, Media, and Entertainment and Publishing. Sofia also has some experience in Professional Services.

Which business areas is Sofia most experienced in?

Sofia is most experienced in business areas like Marketing, Customer Service, and Information Technology (IT). Sofia also has some experience in Project Management, Finance, and Sales.

Which industries has Sofia worked in recently?

Sofia has recently worked in industries like Information Technology (IT).

Which business areas has Sofia worked in recently?

Sofia has recently worked in business areas like Marketing.

What is Sofia's education?

Sofia holds a Master in Management from University of Bath, a Bachelor in Event Management from The Event Academy and a Bachelor in English Language and Literature from National & Kapodistrian University of Athens.

Does Sofia have any certificates?

Sofia has 5 certificates. Among them, these include: Google Adwords Fundamentals, Google Mobile Advertising, and Google Shopping Advertising.

What is the availability of Sofia?

Sofia is immediately available for suitable projects.

What is the rate of Sofia?

Sofia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.