Ana Estefanía (Estefanía) Falzoni Ortiz
Digital Strategy Consultant
Experience
Digital Strategy Consultant
Likos
- Strategic digital consulting: Advised businesses on optimizing their presence and performance within the Google digital ecosystem (SEO, Google My Business, Content Strategy).
- Google Ads management: Designed, managed, and executed Google Ads advertising campaigns.
- Full-Stack web development: Managed the complete web project lifecycle, including domain/hosting acquisition and website design (UI/UX).
- Coordinating a group of 46 tourist service providers to unify their digital strategy and achieve the joint platform's positioning in search results.
Google Technical Support Agent
Teleperformance
- Resolved complex technical issues related to Google products, applying analytical and critical thinking for precise diagnostics.
- Efficiently managed cases and security operations, demonstrating technical competence in systems and CRM.
Business & Data Analyst
TocTocFood.com
- Provided insights and order data analysis to identify development and growth opportunities for a restaurant platform.
- Applied analytical skills to generate strategic recommendations that improved business decision-making.
Service and Sales Assistant
Yugo
- Analyzed and managed the student suite reservation system, tracking account movements with tools like Rentsabi.
- Coordinated teams with outsourced companies, optimizing service and maintenance for the residence.
Hospitality Assistant
CoverManager
- Implemented and provided technical support for reservation management software, including CRM and CSS system configuration.
- Integrated payment gateways and cancellation policies, optimizing workflows and operational processes for clients.
Head of Operations and Logistics
Big Pollo
- Led a team of 12 in the comprehensive management of operations, finance, and logistics.
- Rigorously controlled and optimized production costs and inventory, significantly improving business profitability.
- Directed the successful launch of a new branch and coordinated logistics with external suppliers.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Food and Beverage (3 years), Information Technology (2 years), Professional Services (1.5 years), Tourism (1 year), and Real Estate (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Customer Service (3 years), Operations (3 years), Information Technology (2 years), Business Intelligence (2 years), Strategy (2 years), and Logistics (1.5 years).
Summary
Due to my multi-disciplinary job experiences, I developed proactivity and curiosity, demonstrating adaptability and meticulous attention to details, to reach effective resolution.
I am a great team player due to my empathy and active listening skills, with experience as team lead.
Skills
- Data Analysis & Bi: Power Bi (Dashboarding & Visualization), Sql (Queries & Database Management), Python (Pandas For Data Manipulation).
- Project Management: Planning, Team Coordination, Budget Control, And Operational Management.
- Google Ads Strategy & Optimization: Designed, Implemented, And Optimized Campaigns To Maximize Roi, Enhance Visibility, And Drive Lead Generation.
- Full-stack Web Development: Managed The Complete Web Build Cycle, Including Domain/hosting Acquisition And Comprehensive Website Design (Ui/ux).
- Business Operations: Cost Analysis, Inventory Optimization, Finance, Crm, And Supplier Relations.
- Tools: Microsoft Office Suite (Advanced Excel), Salesforce, Rentsabi, Slack, Wordpress.
- Data Science
- Data Analytics
- Business Intelligence
- Landing Pages
- Web Technologies
- Digital And Data Project Management
Languages
Education
Universidad Isabel I
Master in Big Data & Business Intelligence · Big Data & Business Intelligence · Spain
Universidad Nacional del Sur
Bachelor's Degree in Tourism · Tourism · Argentina
Profile
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