Albena Kolyacheva
Marketing Manager
Experience
Marketing Manager
Sunfoods Bulgaria Ltd.
- Designed and executed brand and media strategies leading to market share growth in Year 1
- Drove sales and revenue growth
- Successfully collaborated with global and regional teams
- Optimized marketing budget while delivering strong business results
- Secured Bronze Effie Award for locally developed campaign
- Leading and growing the delivery channel
- Developed and mentored a high-performing marketing team
Marketing Manager
ASBIS Bulgaria
- Built annual marketing roadmap and led digital execution across SEO, SEA, influencer, and e-commerce domains
- Tripled social media KPIs and boosted regional brand visibility
- Collaborated across local and central teams, agencies, and influencer networks
Corporate Affairs Manager
Nestlé Bulgaria
- Managed corporate communication, CSR, crisis management, and media relations
- Launched Nestlé Bulgaria’s first sustainability campaign
- External representation of the company, covering regulatory functions, associations, media houses, partners, and suppliers
- Developed and implemented digital strategy with cross-functional team and agency support
eBusiness Manager, Southeast Europe
Nestlé
- Led digital strategy across 9 markets; managed 250+ brand assets and 50+ websites
- Established influencer marketing framework and executed 30+ campaigns
- Drove cross-market digital marketing alignment and senior stakeholder engagement
- Led and developed strong expertise in the team
Group Brand Manager, Southeast Europe
Nestlé
- Directed product group strategy and new product pipeline across multiple markets
- Delivered market share and profitability improvements
- Data-driven decision-making and strategic planning
- Successful P&L management in 9 countries and 5 product groups
- Led virtual multicultural high performing teams and regional brand positioning
Marketing & Category Manager, Culinary (Bulgaria Lead)
Nestlé Bulgaria
- Reversed 3-year sales decline and delivered positive annual growth for the culinary category through relaunches and optimized go-to-market plans
- Re-launched key product groups and optimized team structure and performance
- Built and led a marketing team of 20+, coaching 5 into leadership roles while driving regional brand performance
Senior Brand Manager, Culinary (Bulgaria Lead)
Nestlé Bulgaria
- Implemented brand turnaround strategy and led team on key product re-launches
CCSD Category Manager, Culinary (Bulgaria Lead)
Nestlé Bulgaria
- Defined category and brand strategy, optimized channel performance
Marketing Advisor (Worldwide Lead)
Nestlé S.A.
- Led global rollout for recipe mixes innovation across markets worldwide
Brand Manager
Nestlé Bulgaria
- Developed and executed brand plans for recipe mixes
Assistant Brand Manager
Nestlé Bulgaria
- Developed and executed brand plans for recipe mixes
Summary
Strategic Marketing Leader with over 15 years of experience in FMCG, leading brand transformations and business growth for Nestlé, McDonald’s, and regional ventures. Proven expertise in building and executing integrated marketing strategies, managing + €15 mio EUR budgets, and leading multifunctional teams across Southeast Europe. Known for delivering profitable growth, reversing declines, and driving innovation through purpose-led leadership.
Extensive experience in P&L management, brand equity, digital transformation, and category development. Recognized for a transformative and visionary mindset, experienced in driving and enabling large-scale, strategic, business-transformative, cross-functional initiatives in multiple geographies. Proven ability to drive business growth through data-driven strategy.
Exceptional analytical and problem-solving approach, fast decision making, cross-functional team leadership, and regional market expertise. Vast business acumen encompassing diverse business topics, including turnaround projects, new product launches, relaunches, culture, sustainability, local communities, and society-oriented activations, partnerships with authorities, KOLs, and associations.
Demonstrated success in digital transformation, brand development, P&L management, and high-impact marketing campaigns across Southeast Europe. Known for strong relationship building, agile thinking, strong stakeholder engagement, and measurable impact. Brings strong passion for cultivating a purpose-driven culture that motivates diverse teams towards high-impact achievements. Strong affinity towards streamlined processes that boost efficiency and ensure consistently effective outcomes. Experience spans large corporates, entrepreneurial ventures, and freelance consulting
Skills
Technical
- Ms Office Suite
- Sap
- Seo/sea Tools
- Digital Marketing Platforms
Marketing
- Brand Strategy
- Brand Building
- Digital Marketing
- Competitor Analysis
- Pricing
- Distribution Channels And Touchpoints
- Customer Insights
- Syndicated Research
- Long Term Planning
- Analytics
Business
- Strategic Thinking
- Tactical Planning
- Financial Literacy
- Sales & Negotiations
- Key Performance Indicators Management
- Data Analysis And Interpretation
- Financial Analysis
- Legal And Compliance Awareness
Impact
- Influencing
- Relationship Building
- Leadership
- Stakeholder Management
- Exceptional Communication
- Excellent Presentation
Project Management
- Project Planning
- Budgeting & Costs/investments Management
- Risk Management And Mitigation
- Prioritization
- Scheduling And Time Management
- Agile Waterfall Methodologies
- Resources Management
- Quality Control
- Contract & Vendor/partners Management
Leadership & Mindset
- Emotional Intelligence
- Coaching & Mentoring Professional
- Communication
- Storytelling
- Adaptability
- Collaboration & Teamwork
- Problem-solving
- Decision-making
- Negotiation
- Conflict Resolution
- Time Management
- Leadership
- Delegation
- Resilience & Stress Management
- Creativity
- Growth Mindset
Languages
Education
University of National and World Economy
MBA, Business Management · Business Management · Sofia, Bulgaria
University of National and World Economy
Bachelor in Marketing · Marketing · Sofia, Bulgaria
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