Albena K.
Marketing Manager
Experience
Marketing Manager
Sunfoods Bulgaria Ltd.
- Designed and executed brand and media strategies leading to market share growth in Year 1.
- Drove sales and revenue growth.
- Successfully collaborated with global and regional teams.
- Optimized marketing budget while delivering strong business results.
- Secured Bronze Effie Award for locally developed campaign.
- Leading and growing the delivery channel.
- Developed and mentored a high-performing marketing team.
Marketing Manager
ASBIS Bulgaria
- Built annual marketing roadmap and led digital execution across SEO, SEA, influencer, and e-commerce domains.
- Tripled social media KPIs and boosted regional brand visibility.
- Collaborated across local and central teams, agencies, and influencer networks.
Corporate Affairs Manager
Nestlé Bulgaria
- Managed corporate communication, CSR, crisis management, and media relations.
- Launched Nestlé Bulgaria’s first sustainability campaign.
- External representation of the company, covering a wide net of stakeholders, including regulatory functions, associations, media houses, partners, and suppliers.
- Developed and implemented digital strategy with cross-functional team and agency support.
eBusiness Manager, Southeast Europe
Nestlé
- Led digital strategy across 9 markets; managed 250+ brand assets and 50+ websites.
- Established influencer marketing framework and executed 30+ campaigns.
- Drove cross-market digital marketing alignment and senior stakeholder engagement.
- Lead and developed strong expertise in the team.
Group Brand Manager, Southeast Europe (9 countries)
Nestlé
- Directed product group strategy and new product pipeline across multiple markets.
- Delivered market share and profitability improvements.
- Data-driven decision-making and strategic planning.
- Successful P&L management in 9 countries and 5 product groups.
- Lead virtual multicultural high performing teams and regional brand positioning.
Marketing & Category Manager, Culinary (Bulgaria Lead)
Nestlé Bulgaria
- Reversed 3-year sales decline and delivered positive annual growth for the culinary category over 3 years through relaunches and optimized go-to-market plans.
- Re-launched key product groups and optimized team structure and performance.
- Built and led a marketing team of 20+, coaching 5 into leadership roles while driving regional brand performance.
Senior Brand Manager, Culinary (Bulgaria Lead)
Nestlé Bulgaria
- Implemented brand turnaround strategy and led team on key product re-launches.
CCSD Category Manager, Culinary (Bulgaria Lead)
Nestlé Bulgaria
- Defined category and brand strategy, optimized channel performance.
Marketing Advisor (Short-term Mission) (Worldwide Lead)
Nestlé S.A.
- Led global rollout for recipe mixes innovation across markets worldwide.
Brand Manager
Nestlé Bulgaria
- Developed and executed brand plans for recipe mixes.
Assistant Brand Manager
Nestlé Bulgaria
- Developed and executed brand plans for recipe mixes.
Side Ventures & Consulting
Various Clients
- Delivered brand and communication strategy for the Aquaponic system in Bulgaria.
- Developed mental health app concept for professional tennis players.
- Led social campaign for Bulgarian Tennis Association.
- 3D Love – founder of digital wellness platform focused on yoga, mindfulness, and virtual self-care products.
Summary
Strategic Marketing Leader with over 15 years of experience in FMCG, leading brand transformations and business growth for Nestlé, McDonald’s, and regional ventures. Proven expertise in building and executing integrated marketing strategies, managing + €15 mio EUR budgets, and leading multifunctional teams across Southeast Europe. Known for delivering profitable growth, reversing declines, and driving innovation through purpose-led leadership. Extensive experience in P&L management, brand equity, digital transformation, and category development. Recognized for a transformative and visionary mindset, experienced in driving and enabling large-scale, strategic, business-transformative, cross-functional initiatives in multiple geographies. Proven ability to drive business growth through data-driven strategy. Exceptional analytical and problem-solving approach, fast decision making, cross-functional team leadership, and regional market expertise. Vast business acumen encompassing diverse business topics, including turnaround projects, new product launches, relaunches, culture, sustainability, local communities, and society-oriented activations, partnerships with authorities, KOLs, and associations. Demonstrated success in digital transformation, brand development, P&L management, and high-impact marketing campaigns across Southeast Europe. Known for strong relationship building, agile thinking, strong stakeholder engagement, and measurable impact. Brings strong passion for cultivating a purpose-driven culture that motivates diverse teams towards high-impact achievements. Strong affinity towards streamlined processes that boost efficiency and ensure consistently effective outcomes. Experience spans large corporates, entrepreneurial ventures, and freelance consulting.
Key Achievements:
- Drove up to +5% YoY revenue growth across 9 SEE markets as Group Brand Manager at Nestlé;
- Managed €15M+ marketing budget;
- Delivered marketing budget optimizations up to 15%;
- +7% market share gain in a single year in a mature and stable market environment;
- Launched Nestlé Bulgaria’s first sustainability campaign with 30+ partner activations;
- Secured Bronze Effie Award at McDonald’s for locally developed campaign in 2024;
- Mentored and coached 5 young professionals to leadership roles;
- Directed digital transformation across 50+ websites and 250+ brand assets in 9 markets.
Languages
Education
University of National and World Economy
MBA, Business Management · Business Management · Sofia, Bulgaria
University of National and World Economy
Bachelor in Marketing · Marketing · Sofia, Bulgaria
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