Anna Atanasova
Copywriting & Strategic Communications
Experience
Virtual Event Manager
Negative Emissions Platform for CDR30
- Fully architected and managed the end-to-end delivery of CDR30’s COP30 virtual pavilion
- Designed program structure and acquired and coordinated speakers
- Oversaw team operations, hosted sessions, and managed stakeholder communications
- Developed post-event content infrastructure
Marketing & Strategic Communications Lead
The Recursive
- Partnered with startups, scaleups, VCs, and enterprise clients including EBRD, Wiser Technology, and Payhawk to develop marketing and communication strategies for awareness campaigns, GTM launches, fundraising rounds, and lead generation
- Coordinated internal teams of designers and PR specialists to deliver visual identity systems, brand narratives, video content, multimedia campaigns, and distribution strategies; managed end-to-end project execution and client deliverables
- Led brand positioning workshops and stakeholder interviews to define messaging architecture and content strategy; provided strategic guidance and delivered brand books, thought leadership content, and executive communications to drive business growth
Sales & Marketing Expert (Freelance)
Gratia
- Defined business objectives, conducted market research and competitor analysis, and developed engaging content to convert target audiences
- Drove 70% revenue growth for a high-growth US B2B consultancy through full-funnel content marketing, SEO, thought leadership content, and high-converting landing pages, tripling qualified inbound leads
- Pioneered an AI-enhanced project sourcing and business development system for seven ex-MBB consultants, achieving a 6% conversion rate on global talent platforms through personalized GPT assistants and targeted outreach strategies
Publisher Account Manager
Taboola
- Managed over 1,200 media publisher accounts across EMEA, US, and APAC (up to 5M monthly users), leveraging Taboola's AI platform to optimize content monetization and native advertising strategies across news, e-commerce, and lifestyle publishing verticals
- Delivered over 60 quarterly upsells through data-driven account expansion, analyzing performance metrics and market trends to identify growth opportunities and deploy tailored native advertising solutions
- Transformed publisher performance by translating Qlik and Tableau analytics into content strategies that improved engagement, session duration, and RPM while aligning editorial decisions with business KPIs
Content and Community Executive
CitizenMe
- Designed and structured community surveys for a 500K-member global user base, identifying market-specific topics and trends to generate actionable insights for advertisers and market-intelligence partners
- Applied qualitative research frameworks and tailored questions for each geography, ensuring high response rates and statistically meaningful data
Sales & Marketing Intern
Neighbourhood
- Built the company’s first integrated marketing strategy, owning social media planning, content creation, and community management to drive qualified leads for remote-work solutions
- Conducted full-scope market and competitor analysis and converted insights into positioning and outreach tactics that expanded the customer base
Digital Marketing Specialist (Freelance)
Novatel
- Created and managed LinkedIn campaigns, wrote technology blogs, and optimized content performance to increase brand visibility and audience engagement within the telecom sector
- Contributed opinion pieces for European Voices, publishing analysis on CEE political and social dynamics for a pan-European, pro-democracy readership
Student Ambassador
King’s College London
- Participated in campus tours, recruitment events, and digital content creation to increase prospective-student engagement and strengthen King’s brand presence
- Supervised medical school entrance exams, supported large-scale community and recruitment events, and provided guidance to prospective students during tours and information sessions
Copywriter
Self-employed
- Delivered on-demand high-quality English-language copy for startups and innovation hubs in the emerging Sofia tech ecosystem, producing branding narratives, news features, and website copy
- Collaborated with founders through Sofia Startup to capture their stories and translate them into clear ideas and engaging content for investors and audiences
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (3.5 years), Information Technology (3 years), Advertising (2 years), Media and Entertainment (1.5 years), and Education (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (6 years), Business Intelligence (5 years), Sales (4.5 years), Customer Service (3 years), Project Management (1.5 years), and Research and Development (0.5 years).
Summary
I specialise in business storytelling, brand positioning, and GTM strategies that accelerate growth. Combining psychology with creative and data-driven marketing, I help companies clarify their narrative and convert audiences. From leading brand workshops and crafting content strategies to driving 70% revenue growth through full-funnel marketing, my portfolio includes startups, scaleups, VCs and enterprise clients who need strategic clarity and creative execution.
Skills
- Gpt
- Claude
- Perplexity
- G-suite
- Microsoft Office
- Adobe Photoshop
- Gam
- Ga
- Buffer
- Social Captain
- Planoly
- Canva
- Salesforce
- Hubspot
- Tableau
- Qlick
- Trello
- Notion
- Asana
- Clickup
- Zapier
- Semrush
- Similarweb
- Answer The Public
- Google Trends
- Basic Html/css
Languages
Education
Anglia Ruskin University
MSc Psychology · Psychology · Cambridge, United Kingdom
King’s College London
BA (Hons) Liberal Arts, with Major in Digital Culture · Liberal Arts · London, United Kingdom
Certifications & licenses
British Psychological Society Accreditation (BPA)
UX Foundations: Research
UX Foundations: Storytelling
UX for Non-Designers
Understanding Data Science (DataCamp)
Profile
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