Anna Atanasova

Copywriting & Strategic Communications

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София, Bulgaria

Experience

Nov 2025 - Nov 2025
1 month
Belém, Brazil

Virtual Event Manager

Negative Emissions Platform for CDR30

  • Fully architected and managed the end-to-end delivery of CDR30’s COP30 virtual pavilion
  • Designed program structure and acquired and coordinated speakers
  • Oversaw team operations, hosted sessions, and managed stakeholder communications
  • Developed post-event content infrastructure
Aug 2024 - Present
1 year 6 months
Sofia, Bulgaria

Marketing & Strategic Communications Lead

The Recursive

  • Partnered with startups, scaleups, VCs, and enterprise clients including EBRD, Wiser Technology, and Payhawk to develop marketing and communication strategies for awareness campaigns, GTM launches, fundraising rounds, and lead generation
  • Coordinated internal teams of designers and PR specialists to deliver visual identity systems, brand narratives, video content, multimedia campaigns, and distribution strategies; managed end-to-end project execution and client deliverables
  • Led brand positioning workshops and stakeholder interviews to define messaging architecture and content strategy; provided strategic guidance and delivered brand books, thought leadership content, and executive communications to drive business growth
Feb 2023 - Present
3 years
New York, United States

Sales & Marketing Expert (Freelance)

Gratia

  • Defined business objectives, conducted market research and competitor analysis, and developed engaging content to convert target audiences
  • Drove 70% revenue growth for a high-growth US B2B consultancy through full-funnel content marketing, SEO, thought leadership content, and high-converting landing pages, tripling qualified inbound leads
  • Pioneered an AI-enhanced project sourcing and business development system for seven ex-MBB consultants, achieving a 6% conversion rate on global talent platforms through personalized GPT assistants and targeted outreach strategies
Jul 2021 - Nov 2022
1 year 5 months
London, United Kingdom

Publisher Account Manager

Taboola

  • Managed over 1,200 media publisher accounts across EMEA, US, and APAC (up to 5M monthly users), leveraging Taboola's AI platform to optimize content monetization and native advertising strategies across news, e-commerce, and lifestyle publishing verticals
  • Delivered over 60 quarterly upsells through data-driven account expansion, analyzing performance metrics and market trends to identify growth opportunities and deploy tailored native advertising solutions
  • Transformed publisher performance by translating Qlik and Tableau analytics into content strategies that improved engagement, session duration, and RPM while aligning editorial decisions with business KPIs
Mar 2020 - Aug 2020
6 months
London, United Kingdom

Content and Community Executive

CitizenMe

  • Designed and structured community surveys for a 500K-member global user base, identifying market-specific topics and trends to generate actionable insights for advertisers and market-intelligence partners
  • Applied qualitative research frameworks and tailored questions for each geography, ensuring high response rates and statistically meaningful data
Nov 2019 - Feb 2020
4 months
London, United Kingdom

Sales & Marketing Intern

Neighbourhood

  • Built the company’s first integrated marketing strategy, owning social media planning, content creation, and community management to drive qualified leads for remote-work solutions
  • Conducted full-scope market and competitor analysis and converted insights into positioning and outreach tactics that expanded the customer base
Jun 2019 - Aug 2019
3 months
Sofia, Bulgaria

Digital Marketing Specialist (Freelance)

Novatel

  • Created and managed LinkedIn campaigns, wrote technology blogs, and optimized content performance to increase brand visibility and audience engagement within the telecom sector
  • Contributed opinion pieces for European Voices, publishing analysis on CEE political and social dynamics for a pan-European, pro-democracy readership
Oct 2018 - Jun 2020
1 year 9 months
London, United Kingdom

Student Ambassador

King’s College London

  • Participated in campus tours, recruitment events, and digital content creation to increase prospective-student engagement and strengthen King’s brand presence
  • Supervised medical school entrance exams, supported large-scale community and recruitment events, and provided guidance to prospective students during tours and information sessions
Sep 2018 - Jun 2021
2 years 10 months

Copywriter

Self-employed

  • Delivered on-demand high-quality English-language copy for startups and innovation hubs in the emerging Sofia tech ecosystem, producing branding narratives, news features, and website copy
  • Collaborated with founders through Sofia Startup to capture their stories and translate them into clear ideas and engaging content for investors and audiences

Summary

I specialise in business storytelling, brand positioning, and GTM strategies that accelerate growth. Combining psychology with creative and data-driven marketing, I help companies clarify their narrative and convert audiences. From leading brand workshops and crafting content strategies to driving 70% revenue growth through full-funnel marketing, my portfolio includes startups, scaleups, VCs and enterprise clients who need strategic clarity and creative execution.

Skills

  • Gpt
  • Claude
  • Perplexity
  • G-suite
  • Microsoft Office
  • Adobe Photoshop
  • Gam
  • Ga
  • Buffer
  • Social Captain
  • Planoly
  • Canva
  • Salesforce
  • Hubspot
  • Tableau
  • Qlick
  • Trello
  • Notion
  • Asana
  • Clickup
  • Zapier
  • Semrush
  • Similarweb
  • Answer The Public
  • Google Trends
  • Basic Html/css

Languages

Bulgarian
Native
English
Native
French
Advanced
Russian
Intermediate
Greek
Elementary

Education

Sep 2020 - Oct 2021

Anglia Ruskin University

MSc Psychology · Psychology · Cambridge, United Kingdom

Sep 2017 - Jun 2020

King’s College London

BA (Hons) Liberal Arts, with Major in Digital Culture · Liberal Arts · London, United Kingdom

Certifications & licenses

British Psychological Society Accreditation (BPA)

UX Foundations: Research

UX Foundations: Storytelling

UX for Non-Designers

Understanding Data Science (DataCamp)

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