Maya Elron
E-Commerce Vertical Lead
Experience
Jan 2024 - Apr 2025
1 year 4 monthsTel Aviv-Yafo, Israel
E-Commerce Vertical Lead
TikTok
- Led e-com Home & Lifestyle team to create strategy & GTM vision and practice to scale DTC brands across TikTok
- Developed a scalable acquisition framework driving millions in incremental revenue
- Defined sub-vertical and category expansion & growth strategies; improved operational efficiency and value-first approach
- Created growth playbooks and strategic narratives; enabled 30–40% YoY growth for top DTC brands (Resident, Mixtiles, PYL and more)
- Piloted high-impact growth methodologies (e.g., funnel optimizations, pricing, business model, creative, signals, media etc.)
- Built and mentored a high-performing, data-driven team, applying a new culture of ownership & innovation
Mar 2023 - Jan 2024
11 monthsDublin, Ireland
Head of Activation
Meta
- Diversified IL portfolio by onboarding early-stage startups to expand portfolio
- Built vertical strategy & scalable execution infrastructure; achieved consistent performance targets
- Mentored team’s strategic alignment, enablement, and impact-driven execution, supporting individual growth to maximize overall team impact
Jan 2021 - Dec 2023
3 yearsDublin, Ireland
Sr. Account Manager
Meta
- Scaled top-performing B2B startups with custom growth playbooks & GTM strategy
- Led strategic and tactical initiatives including pricing models, funnel design, media, and creative strategy
- Championed regional programs (EMEA) including C-level engagement and account management enablement
- Led B2B Hub for Mid-Market EMEA, coaching teams on client growth & internal strategy
Jan 2019 - Dec 2021
3 yearsDublin, Ireland
Sr. Partner Manager
Meta
- Scaled IL agencies through strategic partnerships, onboarding, and cross-vertical growth
- Built strong relationships with agency leadership & decision-makers to accelerate adoption and performance
- Drove large-scale adoption by leading 1:many education initiatives and training sessions
- Co-created EMEA-wide creative ops framework, enhancing efficiency & creative impact
Jan 2016 - Dec 2019
4 yearsTel Aviv-Yafo, Israel
Head of Social Media
ACW Group (WPP / Mediacom)
- Led 11-person social team managing IL’s largest brands on social platforms through data-led strategies
- Scaled performance via new frameworks, creative ops, and cross-channel optimization
- Introduced innovation tools & dashboards to boost efficiency, campaign impact, and reporting accuracy
Jan 2013 - Dec 2016
4 yearsTel Aviv-Yafo, Israel
Programmatic Team Leader
ACW Group (WPP / Mediacom)
- Managed programmatic buying across Google, Meta, Taboola, and Outbrain
- Built and led 4-person team; exceeded KPIs through scalable, performance-driven campaigns
- Combined hands-on execution with leadership in talent development & process optimization
Summary
Strategic GTM leader with 13+ years at TikTok Meta and global startups. I build profitable growth machines by syncing product data and creative. From setting up core growth levers and infrastructure to future proofing pricing and expansion strategies I focus on lowering CAC and protecting margins. At TikTok I led the Home and Lifestyle vertical redesigning the acquisition strategy and team structure to reverse a six quarter decline into 40% YoY growth. I build GTM frameworks from the ground up to turn fast execution into repeatable scale.
Skills
Strategic Thinking & Leadership
Business Development & Sales
Industry Knowledge & Insights
Data Analysis & Insights, Performance Strategies
Client Relationship Management - Skilled In Building And Maintaining Strong Relationships
Programmatic Campaign Management
Leadership & Mentoring Skills
Communication Skills
Agility & Adaptability – Respond Fast To Changes
Collaboration
Languages
Hebrew
NativeEnglish
AdvancedEducation
Oct 2010 - Jun 2013
Tel Aviv University
B.A Economics & Management · Economics & Management · Tel Aviv-Yafo, Israel
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