Mandar Ambekar - Digital Media, Marketing & Technology Expert

Recommended expert

Hamburg, Germany

Experience

May 2018 - Present

7 years 9 months

Berlin, Germany

Guest Lecturer / Adjunct Lecturer

HMKW

Apr 2017 - Present

8 years 10 months

Hamburg, Germany

Managing Director and Founder

blueShepherd GmbH

Briefing, strategy, campaign/project implementation, optimizations, monitoring, reporting and overall project management
Digital marketing technology (Google Analytics, GTM, analytics, tracking & tagging, visual analytics/dashboard solutions)
Data-driven thinking (programmatic advertising, retargeting and data-driven marketing)
Search (Google Ads/ SEA, SEO, Google Shopping, Microsoft Search Ads, Amazon PPC and Amazon SEO)
Interim solutions for the above areas

Jan 2015 - Mar 2017

2 years 3 months

Head of Digital Cooperation & Solutions

Jun 2013 - Dec 2014

1 year 7 months

Hamburg, Germany

Freelance Yield Management Consultant (incl. partnerships, mobile and programmatic)

Bauer Advertising KG

Set up and manage programmatic (display, mobile and video)
Lead ad management and digital partnerships
Strategy, support and oversight of digital partnerships
Consulting internal advisory units on digital solutions
Market monitoring: trends, technology, market players & competitors
Staff training and team resource management

Sep 2011 - Mar 2017

5 years 7 months

Freelance Consultant for Digital Media & Marketing, Project Management, Business Development and Business Strategy

Media Guider

Jan 2011 - Jul 2011

7 months

Zürich, Switzerland

Director Digital Display

OMD Schweiz AG

Leading planning (managing a team of up to 4 people)
Advising clients on advertising opportunities and effective online targeting
Advising internal consulting units on digital advertising opportunities
Market monitoring: trends, technology, market players & competitors
Cross-departmental organization & coordination activities

Sep 2009 - Dec 2010

1 year 4 months

Group Head Digital Planning & Buying

Initiative Media GmbH

Leading planning & media buying (managing a team of up to 10 people)
Advising clients on advertising opportunities and effective online targeting
Advising internal consulting units on digital advertising opportunities
Supporting management in acquiring new clients
Negotiating with media owners, partners, and vendors
Designing and negotiating special advertising formats
Building the performance area and emerging media sector (including mobile, iPad, etc.)
Market monitoring: trends, technology, market players & competitors
Staff training and team resource management
Cross-departmental organization & coordination activities

May 2007 - Aug 2009

2 years 4 months

Senior Online Media Planner

Initiative Media GmbH

Leading planning & media buying (managing a team of up to 10 people)
Advising clients on advertising opportunities and effective online targeting
Advising internal consulting units on digital advertising opportunities
Supporting management in acquiring new clients
Negotiating with media owners, partners, and vendors
Designing and negotiating special advertising formats
Building the performance area and emerging media sector (including mobile, iPad, etc.)
Market monitoring: trends, technology, market players & competitors
Staff training and team resource management
Cross-departmental organization & coordination activities

Jul 2006 - Mar 2007

9 months

Manager European Co-Operations & Alliances

Lycos Europe GmbH

Managing European key accounts – direct clients/agencies and partners
Project management for the full implementation of international and national partnerships and business relationships
Supporting the European sales team in acquiring new clients
Preparing proposals and handling advertising orders
Handling all coordination activities within client relationships, as well as campaign optimization and consulting
Developing and implementing sales and presentation strategies
Coordinating with the offshore back office in Armenia

May 2002 - Jun 2006

4 years 2 months

Bremen, Germany

IT-Business Analyst/ Project Planning

Consultix GmbH

Establishing and developing client relationships – global domain management
Creating client portfolio analyses, customer diagnostics, and strategic customer marketing
Central coordination role in the implementation of global domain projects
Maintaining sales-related information systems, competitor and market monitoring
Preparing regular reports and forecasts

Aug 2001 - Feb 2002

7 months

Bremen, Germany