Recommended expert

Alexander Gilburg

Data & Tech Manager

Alexander Gilburg
Berlin, Germany

Experience

Feb 2025 - Present
1 year
London, United Kingdom

Data & Tech Manager

Sky

  • Owns MarTech, measurement and tooling across DE/AT/IE; works in close partnership with activation and analytics teams
  • Set up and chairs a governance forum for DE/AT/CH/IE/UK to define and enforce measurement, taxonomy and workflow standards
  • Developed a taxonomy generator that reduced campaign and structure setup from 2–3 days to around 1 hour
  • Automated AV and Partnerships data pipelines and prepared “econometrics-ready” datasets for marketing mix modelling and budget decisions
  • Coordinates 7–8 tool owners and channel leads to harmonise setups, QA and reporting across markets
Jul 2024 - Jan 2025
7 months
London, United Kingdom

Paid Search Account Manager – Ford DACH & Hungary

Mindshare / WPP

  • Co-managed a €9M search programme for DACH/HU; directly responsible for a €6M Google Ads budget in Germany
  • Achieved test-drive CPLs below €2 in the Explorer programme and justified an additional €600k using forecasting and scenario models
  • Built pacing and PO automation (Looker Studio, Sheets, Apps Script), later adopted by Nordic markets
  • Line-managed a Senior Executive (setups, QA, reporting, client communication) and developed them towards independent account management
Jul 2023 - Jul 2024
1 year 1 month
London, United Kingdom

Biddable Media Manager (Paid Search)

Zoro UK

  • Owned Google and Bing accounts (£200k/month) and reduced CPA by roughly 30% while keeping CPA below £70
  • Built a predictive LTV model in BigQuery with a rule engine to steer bidding strategies and budget allocation by customer segment
  • Automated bidding and reporting workflows using Python and SQL (bidding logic, pacing, daily/weekly performance reports)
  • Coached a Biddable Executive (training, code reviews, campaign setups) through promotion into a manager role
Jul 2022 - Feb 2023
8 months
London, United Kingdom

Data Solutions Consultant

Acuto

  • Co-developed BigQuery data models, ETL logic and QA processes for international advertisers
  • Built pacing and performance dashboards in Looker Studio and enabled media teams with self-service reporting
Mar 2022 - Jul 2022
5 months
London, United Kingdom

Paid Search Planner – adidas EMEA

MediaCom

  • Optimised SA360 Shopping setups across EMEA, increasing conversion rate by around 15%
  • Supported feed and bidding structures and test design for multiple markets
Jan 2022 - Present
4 years 1 month

PPC, Analytics & Automation (part-time)

Independent Consultant

  • Delivered PPC, analytics and automation projects for SMEs and scale-ups (e.g. Corporate Workwear, Qutis Clinics, Zed Consulting) across B2B and B2C
  • Built and optimised campaigns with CPLs between £9.89 and £70 and ROAS up to around 12x
  • Implemented attribution and lead-tracking stacks using GTM, Zapier, Typeform, Kajabi and Airtable; redesigned scoring and measurement frameworks to improve lead quality and reduce spam
Aug 2021 - Feb 2022
7 months
London, United Kingdom

Marketing Assistant

Flipdish

  • Automated Google Ads bulk builds for 3,000+ restaurants using Python
  • Ran Google and Meta campaigns for DACH, UK, FR and Benelux
Dec 2020 - Aug 2021
9 months
London, United Kingdom

Sales Advisor

EE

  • B2C sales and tariff optimisation for mobile and broadband, including needs analysis and package configuration
Jun 2020 - Sep 2020
4 months
Berlin, Germany

Customer Service – Facebook/Meta Ads

Concentrix

  • Supported SMB advertisers (DE/EN/RU) with strategy, campaign delivery and troubleshooting in Meta Ads Manager
Jan 2018 - Jun 2018
6 months
Berlin, Germany

Paid Search Intern

Wayfair

  • Built automated AdWords structures (Python/Excel) for large product catalogues and supported scaling of campaign structures
May 2017 - Aug 2017
4 months
Berlin, Germany

Social Media Intern

Russian House of Science & Culture

  • Designed an Instagram competition
  • Created social media guidelines
  • Supported editorial workflows

Summary

  • 7+ years in performance marketing and MarTech for brands such as Ford, Sky, Zoro and adidas across DACH, the UK and Ireland, with responsibility for multi-million-euro budgets.
  • Combines paid media strategy with GA4/GTM architecture, BigQuery/Python pipelines and predictive bidding/LTV models.
  • Core strengths in governance, capability building, workflow design, reporting and cross-market harmonisation of measurement and taxonomy standards.
  • Target roles: Senior Performance / MarTech Lead or Head of Performance Marketing.

Skills

  • Paid Media: Google Ads, Performance Max, Sa360, Microsoft/bing Ads, Meta Ads, Linkedin Ads, Display, Youtube, Demand Generation.
  • Dach & E-commerce: Feed Optimisation, Sku And Campaign Structures, Catalogue Architecture, B2b Lead Generation And B2c E-commerce.
  • Measurement & Testing: Ga4, Google Tag Manager, Conversion Tracking And Attribution, Pixel Governance, Test And Experiment Design.
  • Data & Automation: Sql (Bigquery), Python, Google Apps Script, Looker Studio Dashboards, Zapier, Make, Excel Automation.
  • Leadership & Collaboration: Multi-market Governance, Capability Building, Workflow And Process Design, Mentoring And Technical Coaching.

Languages

German
Native
Russian
Native
English
Advanced
French
Intermediate

Education

Oct 2018 - Jun 2021

Goldsmiths, University of London

BSc (Hons) Marketing · Marketing · London, United Kingdom · 2:1

Certifications & licenses

Google Ads

Google Analytics

HubSpot Inbound Marketing

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