Kai Wulff

Director E-Business

München, Germany

Experience

Jan 2018 - Dec 2023
6 years
Augsburg, Germany

Director E-Business

Augsburger Aktienbank

Auf- und Ausbau der strategischen Positionierung des Geschäftsbereiches, Auf- und Ausbau des B2C Bereiches im E-Business, Brand Building, Social Media Strategien, Produktentwicklung, Entwicklung und Einführung neuer Vermarktungsstrategien

Jan 2009 - Dec 2019
9 years
Germany

Independent Consultant

Brand-Performance, Growth, Planning, Customer Intelligence, Customer Loyalty, E-Commerce. Clients included Bristol-Myers Squibb, LEGO, Nürnberger Versicherung, B.A.H, Bauer Privatbank, Bankhaus Jungholz, IHK, Langenscheidt, Schufa, G2K, rheingold Marktforschung

Jan 2001 - Dec 2010
10 years
Germany

Member of Board

BNP Paribas, Cortal Consors SA

Leadership of 35 employees, seven-figure marketing budget responsibility: Corporate strategy, Marketing (all Channels), Dialog marketing, CRM, Brand (national and international), Product development, Business Intelligence, E-Business. Led Cross Border Merger 2003

Jan 1999 - Dec 2002
2 years
Munich, Germany

Marketing Director

Direktanlagebank München and Comcon AG

Led marketing during fusion with G+J Business Channel AG

Jan 1998 - Dec 2000
2 years
Germany

Member of Management Board

Grafix Werbeagentur GmbH

Worked with clients including Bounty, ChocoCrossis, TUI, SUZUKI, Kabel 1, 3er Küchen, FTI, Bosch, Siemens, Pelikan, Lego, Smarties, Kinowelt, AVM, Qantas, VOX

Jan 1996 - Dec 1999
4 years
Germany

Unit Leader/Budget Director

Kochan & Partner Werbeagentur GmbH

Managed accounts including Erdinger Weißbräu, Studiosus Reisen, Stadt Regensburg, Travel Overland, ACCOR, Debitel

Jan 1994 - Dec 1997
2 years
Germany

Independent Consultant

Consulting for agencies and direct clients including Kabel 1, Danone, H&M, Bifi, Allianz, OXMOX, Hypovereinsbank

Jan 1990 - Dec 1995
6 years
Germany

Unit Leader/Budget Director

Syntax Werbeagentur GmbH

Managed accounts including Studiosus Reisen, Van Heyden, EU, REHAU, ENIT

Jan 1985 - Dec 1989
5 years
Germany

Marketing Manager

H&M Werbegesellschaft mbH

Responsible for trade marketing: Metro, Suma, Handel, Food

Summary

- Brand Strategy, Planning, Brand Building, Brand Performance - E-Business, Performance Marketing, Digital Marketing - Growth, Sales B2B und B2C, Customer-Centric Focus - Business Intelligence, Customer Loyalty, Data-Driven Decision Making - Leadership and Team Management, Financial Acumen - Stakeholder Management, Negotiation Skills, Innovation and Creativity

Languages

German
Native
English
Advanced

Education

Oct 1989 - Jun 1992

Europäische Hochschule Hamburg

Bachelor of Arts · Business · Hamburg, Germany

Michaeli-Gymnasium

Germany

Certifications & licenses

Führerschein Klasse I

Führerschein Klasse III

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