Auf- und Ausbau der strategischen Positionierung des Geschäftsbereiches, Auf- und Ausbau des B2C Bereiches im E-Business, Brand Building, Social Media Strategien, Produktentwicklung, Entwicklung und Einführung neuer Vermarktungsstrategien
Brand-Performance, Growth, Planning, Customer Intelligence, Customer Loyalty, E-Commerce. Clients included Bristol-Myers Squibb, LEGO, Nürnberger Versicherung, B.A.H, Bauer Privatbank, Bankhaus Jungholz, IHK, Langenscheidt, Schufa, G2K, rheingold Marktforschung
Leadership of 35 employees, seven-figure marketing budget responsibility: Corporate strategy, Marketing (all Channels), Dialog marketing, CRM, Brand (national and international), Product development, Business Intelligence, E-Business. Led Cross Border Merger 2003
Led marketing during fusion with G+J Business Channel AG
Worked with clients including Bounty, ChocoCrossis, TUI, SUZUKI, Kabel 1, 3er Küchen, FTI, Bosch, Siemens, Pelikan, Lego, Smarties, Kinowelt, AVM, Qantas, VOX
Managed accounts including Erdinger Weißbräu, Studiosus Reisen, Stadt Regensburg, Travel Overland, ACCOR, Debitel
Consulting for agencies and direct clients including Kabel 1, Danone, H&M, Bifi, Allianz, OXMOX, Hypovereinsbank
Managed accounts including Studiosus Reisen, Van Heyden, EU, REHAU, ENIT
Responsible for trade marketing: Metro, Suma, Handel, Food
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