Kai W.

E-Business Director

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Munich, Germany

Experience

Jan 2018 - Dec 2023
6 years

E-Business Director

Augsburger Aktienbank

  • Building and expanding the strategic positioning of the digital business unit
  • Building and developing digital marketing channels
  • Building and expanding the B2C area in e-business
  • Brand building
  • Social media strategies
  • Product development
  • Developing and launching new marketing strategies
Jan 2010 - Dec 2018
9 years

Independent consultant

  • Activities in brand performance, growth, planning, customer intelligence, customer loyalty, and e-commerce
  • Consulting for companies like Bristol-Myers Squibb, LEGO, Nürnberger Versicherung, B.A.H., Bauer Privatbank, Bankhaus Jungholz, IHK, Langenscheidt, Schufa, G2K, rheingold Marktforschung
Jan 2001 - Dec 2010
10 years

Member of Board

BNP Paribas, Cortal Consors SA

  • Managing a team of 35 people
  • Responsible for a seven-figure marketing budget
  • Company strategy and marketing across all channels
  • Dialogue marketing, CRM, and brand (national and international)
  • Product development and business intelligence
  • E-business
  • Leading the cross-border merger in 2003
Jan 2000 - Dec 2001
2 years

Marketing manager

Direktanlagebank München

  • Responsible for marketing activities at Direktanlagebank München and its subsidiary Comcon AG
  • Collaborated in the merger with G+J Business Channel AG
Jan 1999 - Dec 2000
2 years

Member of management board

Grafix Werbeagentur GmbH

  • Work for clients like Bounty, ChocoCrossis, TUI, Suzuki, Kabel 1, 3er Küchen, FTI, Bosch, Siemens, Pelikan, LEGO, Smarties, Kinowelt, AVM, Qantas, and VOX
Jan 1996 - Dec 1999
4 years

Unit Head/Account Director

Kochan & Partner Werbeagentur GmbH

  • Responsible for brands such as Erdinger Weißbräu, Studiosus Reisen, City of Regensburg, Travel Overland, ACCOR, and Debitel
Jan 1995 - Dec 1996
2 years

Independent Consultant

  • Consulting for agencies and direct clients such as Kabel 1, Danone, H&M, Bifi, Allianz, OXMOX, and HypoVereinsbank
Jan 1990 - Dec 1995
6 years

Unit Head/Account Director

Syntax Werbeagentur GmbH

  • Managing clients such as Studiosus Reisen, Van Heyden, EU, REHAU, and ENIT
Jan 1989 - Dec 1992
4 years

Bachelor of Science Studies

Europäische Hochschule Hamburg

  • Bachelor of Arts in Business
  • Unfinished studies
Jan 1985 - Dec 1989
5 years

Marketing Manager

H&M Werbegesellschaft mbH

  • Activities in trade marketing
  • Managing Metro, Suma, retail, and food
Jan 1981 - Dec 1984
4 years

Apprenticeship as Advertising Salesperson including BAW Munich

Buschke Marketing GmbH

Jan 1968 - Dec 1980
13 years

School Education

  • Attended Rotbuchen School
  • Graduated from Michaeli High School

Summary

  • Brand strategy, planning, brand building, brand performance
  • E-business, performance marketing, digital marketing
  • Growth, B2B and B2C sales, customer-centric focus
  • Business intelligence, customer loyalty, data-driven decision making
  • Leadership and team management, financial acumen
  • Stakeholder management, negotiation skills, innovation and creativity

Languages

German
Native
English
Advanced

Education

Oct 1989 - Jun 1992

Europäische Hochschule Hamburg

Bachelor of Arts, no degree · Business · Hamburg, Germany

Oct 1981 - Jun 1984

Buschke Marketing GmbH, BAW München

Advertising clerk · Munich, Germany

Oct 1968 - Jun 1980

Michaeli-Gymnasium

Germany

Certifications & licenses

Driver's license class I

Driver's license class III

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