Kai Wulff
Director E-Business
Experience
Director E-Business
Augsburger Aktienbank
Auf- und Ausbau der strategischen Positionierung des Geschäftsbereiches, Auf- und Ausbau des B2C Bereiches im E-Business, Brand Building, Social Media Strategien, Produktentwicklung, Entwicklung und Einführung neuer Vermarktungsstrategien
Independent Consultant
Brand-Performance, Growth, Planning, Customer Intelligence, Customer Loyalty, E-Commerce. Clients included Bristol-Myers Squibb, LEGO, Nürnberger Versicherung, B.A.H, Bauer Privatbank, Bankhaus Jungholz, IHK, Langenscheidt, Schufa, G2K, rheingold Marktforschung
Member of Board
BNP Paribas, Cortal Consors SA
Leadership of 35 employees, seven-figure marketing budget responsibility: Corporate strategy, Marketing (all Channels), Dialog marketing, CRM, Brand (national and international), Product development, Business Intelligence, E-Business. Led Cross Border Merger 2003
Marketing Director
Direktanlagebank München and Comcon AG
Led marketing during fusion with G+J Business Channel AG
Member of Management Board
Grafix Werbeagentur GmbH
Worked with clients including Bounty, ChocoCrossis, TUI, SUZUKI, Kabel 1, 3er Küchen, FTI, Bosch, Siemens, Pelikan, Lego, Smarties, Kinowelt, AVM, Qantas, VOX
Unit Leader/Budget Director
Kochan & Partner Werbeagentur GmbH
Managed accounts including Erdinger Weißbräu, Studiosus Reisen, Stadt Regensburg, Travel Overland, ACCOR, Debitel
Independent Consultant
Consulting for agencies and direct clients including Kabel 1, Danone, H&M, Bifi, Allianz, OXMOX, Hypovereinsbank
Unit Leader/Budget Director
Syntax Werbeagentur GmbH
Managed accounts including Studiosus Reisen, Van Heyden, EU, REHAU, ENIT
Marketing Manager
H&M Werbegesellschaft mbH
Responsible for trade marketing: Metro, Suma, Handel, Food
Summary
- Brand Strategy, Planning, Brand Building, Brand Performance
- E-Business, Performance Marketing, Digital Marketing
- Growth, Sales B2B und B2C, Customer-Centric Focus
- Business Intelligence, Customer Loyalty, Data-Driven Decision Making
- Leadership and Team Management, Financial Acumen
- Stakeholder Management, Negotiation Skills, Innovation and Creativity
Languages
Education
Europäische Hochschule Hamburg
Bachelor of Arts · Business · Hamburg, Germany
Michaeli-Gymnasium
Germany
Certifications & licenses
Führerschein Klasse I
Führerschein Klasse III
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