Kai W.
E-Business Director
Experience
Jan 2018 - Dec 2023
6 yearsE-Business Director
Augsburger Aktienbank
- Building and expanding the strategic positioning of the digital business unit
- Building and developing digital marketing channels
- Building and expanding the B2C area in e-business
- Brand building
- Social media strategies
- Product development
- Developing and launching new marketing strategies
Jan 2010 - Dec 2018
9 yearsIndependent consultant
- Activities in brand performance, growth, planning, customer intelligence, customer loyalty, and e-commerce
- Consulting for companies like Bristol-Myers Squibb, LEGO, Nürnberger Versicherung, B.A.H., Bauer Privatbank, Bankhaus Jungholz, IHK, Langenscheidt, Schufa, G2K, rheingold Marktforschung
Jan 2001 - Dec 2010
10 yearsMember of Board
BNP Paribas, Cortal Consors SA
- Managing a team of 35 people
- Responsible for a seven-figure marketing budget
- Company strategy and marketing across all channels
- Dialogue marketing, CRM, and brand (national and international)
- Product development and business intelligence
- E-business
- Leading the cross-border merger in 2003
Jan 2000 - Dec 2001
2 yearsMarketing manager
Direktanlagebank München
- Responsible for marketing activities at Direktanlagebank München and its subsidiary Comcon AG
- Collaborated in the merger with G+J Business Channel AG
Jan 1999 - Dec 2000
2 yearsMember of management board
Grafix Werbeagentur GmbH
- Work for clients like Bounty, ChocoCrossis, TUI, Suzuki, Kabel 1, 3er Küchen, FTI, Bosch, Siemens, Pelikan, LEGO, Smarties, Kinowelt, AVM, Qantas, and VOX
Jan 1996 - Dec 1999
4 yearsUnit Head/Account Director
Kochan & Partner Werbeagentur GmbH
- Responsible for brands such as Erdinger Weißbräu, Studiosus Reisen, City of Regensburg, Travel Overland, ACCOR, and Debitel
Jan 1995 - Dec 1996
2 yearsIndependent Consultant
- Consulting for agencies and direct clients such as Kabel 1, Danone, H&M, Bifi, Allianz, OXMOX, and HypoVereinsbank
Jan 1990 - Dec 1995
6 yearsUnit Head/Account Director
Syntax Werbeagentur GmbH
- Managing clients such as Studiosus Reisen, Van Heyden, EU, REHAU, and ENIT
Jan 1989 - Dec 1992
4 yearsBachelor of Science Studies
Europäische Hochschule Hamburg
- Bachelor of Arts in Business
- Unfinished studies
Jan 1985 - Dec 1989
5 yearsMarketing Manager
H&M Werbegesellschaft mbH
- Activities in trade marketing
- Managing Metro, Suma, retail, and food
Jan 1981 - Dec 1984
4 yearsApprenticeship as Advertising Salesperson including BAW Munich
Buschke Marketing GmbH
Jan 1968 - Dec 1980
13 yearsSchool Education
- Attended Rotbuchen School
- Graduated from Michaeli High School
Summary
- Brand strategy, planning, brand building, brand performance
- E-business, performance marketing, digital marketing
- Growth, B2B and B2C sales, customer-centric focus
- Business intelligence, customer loyalty, data-driven decision making
- Leadership and team management, financial acumen
- Stakeholder management, negotiation skills, innovation and creativity
Languages
German
NativeEnglish
AdvancedEducation
Oct 1989 - Jun 1992
Europäische Hochschule Hamburg
Bachelor of Arts, no degree · Business · Hamburg, Germany
Oct 1981 - Jun 1984
Buschke Marketing GmbH, BAW München
Advertising clerk · Munich, Germany
Oct 1968 - Jun 1980
Michaeli-Gymnasium
Germany
Certifications & licenses
Driver's license class I
Driver's license class III
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