Kai Wulff
Director E-Business
Experience
Jan 2018 - Dec 2023
6 yearsDirector E-Business
Augsburger Aktienbank
- Development and expansion of the business unit's strategic positioning
- Development and expansion of the B2C area in e-business
- Brand building
- Social media strategies
- Product development
- Development and launch of new marketing strategies
Jan 2009 - Dec 2019
9 yearsSelf-Employed Consultant
- Activities in brand performance, growth, planning, customer intelligence, customer loyalty, and e-commerce
- Consultancy for companies like Bristol-Myers Squibb, LEGO, Nürnberger Versicherung, B.A.H., Bauer Privatbank, Bankhaus Jungholz, IHK, Langenscheidt, Schufa, G2K, rheingold market research
Jan 2001 - Dec 2010
10 yearsMember of Board
BNP Paribas, Cortal Consors SA
- Leading 35 employees
- Responsibility for a seven-figure marketing budget
- Corporate strategy and marketing across all channels
- Dialogue marketing, CRM, and brand (national and international)
- Product development and business intelligence
- E-business
- Led the cross-border merger in 2003
Jan 1999 - Dec 2002
2 yearsMarketing Director
Direktanlagebank München
- Responsible for marketing activities at Direktanlagebank München and its subsidiary Comcon AG
- Collaboration in merger with G+J Business Channel AG
Jan 1998 - Dec 2000
2 yearsMember of Management
Grafix Werbeagentur GmbH
- Work for clients like Bounty, ChocoCrossis, TUI, Suzuki, Kabel 1, 3er Küchen, FTI, Bosch, Siemens, Pelikan, LEGO, Smarties, Kinowelt, AVM, Qantas, and VOX
Jan 1996 - Dec 1999
4 yearsUnit Head/Budget Director
Kochan & Partner Werbeagentur GmbH
- Responsibility for brands like Erdinger Weißbräu, Studiosus Reisen, Stadt Regensburg, Travel Overland, ACCOR, and Debitel
Jan 1994 - Dec 1997
2 yearsSelf-Employed Consultant
- Consultancy for agencies and direct clients like Kabel 1, Danone, H&M, Bifi, Allianz, OXMOX, and HypoVereinsbank
Jan 1990 - Dec 1995
6 yearsUnit Head/Budget Director
Syntax Werbeagentur GmbH
- Managed clients like Studiosus Reisen, Van Heyden, EU, REHAU, and ENIT
Jan 1988 - Dec 1992
4 yearsBachelor of Science Studies
Europäische Hochschule Hamburg
- Bachelor of Arts in Business
- Studies without graduating
Jan 1985 - Dec 1989
5 yearsMarketing Manager
H&M Werbegesellschaft mbH
- Activities in retail marketing
- Managed Metro, Suma, retail, and food
Jan 1981 - Dec 1985
4 yearsApprenticeship as Advertising Sales Clerk including BAW Munich
Buschke Marketing GmbH
Jan 1968 - Dec 1981
13 yearsSchool Education
- Attended Rotbuchen School
- Graduated from Michaeli Gymnasium
Summary
- Brand Strategy, Planning, Brand Building, Brand Performance
- E-Business, Performance Marketing, Digital Marketing
- Growth, Sales B2B and B2C, Customer-Centric Focus
- Business Intelligence, Customer Loyalty, Data-Driven Decision Making
- Leadership and Team Management, Financial Acumen
- Stakeholder Management, Negotiation Skills, Innovation and Creativity
Languages
German
Native
English
Advanced
Education
Oct 1989 - Jun 1992
Europäische Hochschule Hamburg
Bachelor of Arts, no degree · Business · Hamburg, Germany
Oct 1981 - Jun 1984
Buschke Marketing GmbH, BAW München
Advertising Sales Clerk · Munich, Germany
Oct 1968 - Jun 1980
Michaeli-Gymnasium
Germany
Certifications & licenses
Pilot license PPL C
Driver's license class I
Driver's license class III
Similar Freelancers
Discover other experts with similar qualifications and experience