Guido Körfer
Senior Interim Manager Marketing/PR and HR, Strategy and Organizational Consultant, Certified Systemic and Agile Coach
Experience
Organization Developer and Transformer
Managing Director
- 6 years as Managing Director with up to 150 employees.
Marcoms Consultant
- National and international clients
Senior Interim Manager Marketing/PR and HR, Strategy and Organizational Consultant, Certified Systemic and Agile Coach
Guido Koerfer Consulting
- With over 20 years of experience as a leader and managing director in international marketing agencies, I support employees and teams through change processes. I bring my leadership practice together with my work as a systemic and agile business coach. In our ever-faster-paced world, I help people with their personal development and organizations find individual and sustainable solutions for better and more successful collaboration. I always assume that each person, as an expert in their own problem, already has the resources needed for successful handling (humanistic view of people). My marketing/communications background and deep understanding of a company's internal challenges make me a valued partner for management and employees alike.
- Strategic marketing consulting and program management: B2B & B2C marketing, omni-channel campaigns (online/offline), platform solutions, brand management, public relations, influencer marketing, employer branding, trade shows and events
- Business coaching and systemic organizational consulting: strategy consulting, business development, transformation consulting regarding culture, communication and functional processes, employer branding
- Individual and team coaching / leadership coaching: basic attitude, personal drivers, value construct, understanding leadership role and behavior (including young leadership), understanding dynamics and conflicts (including between different generations and backgrounds), Skills7Roles analysis, improving team performance
- Media consulting and presentation training: fundamentals of media communication, developing core messages, interview techniques, presentation and body language, crisis communication
- Agile coaching: fundamentals, implementation and support of agile methods (Business Model Canvas, OKR, Kanban, Scrum, Design Thinking)
- New Work consulting: flexible and adaptable work onsite, remote and hybrid for optimal employee experience (including use of SaaS tools)
- Innovation and creativity techniques: training creativity techniques for different tasks: mind mapping, brainstorming, SCAMPER, 6-3-5 method
LPH
Summary
With over 20 years of experience as an executive and managing director in international marketing agencies, I support employees and teams through change processes. I bring my leadership practice together with my work as a systemic and agile business coach. In our ever-faster-paced world, I help people with their personal development and organizations find individual and sustainable solutions for better and more successful collaboration. I always assume that each person, as an expert in their own problem, already has the resources needed for successful handling (humanistic view of people). My marketing/communications background and deep understanding of a company's internal challenges make me a valued partner for management and employees alike.
Skills
Business Coaching And Systemic Organizational Consulting At The Organizational And Team Level (Business Development, Marketing And Employer Branding)
Organizational Development And Transformation Support (Structure, Processes, New Work)
Team Coaching (Communication, Conflicts, Performance, Agility, Innovation And Creativity Techniques)
Individual And Leadership Coaching (C-level And Team Leadership)
Individual Change Processes (Conflicts And Blockages)
Personal Development (Positioning, Values)
Media And Presentation Training (Core Messages, Interview Techniques, Body Language)
Strategic Marketing Consulting And Program Management
Marketing B2b & B2c
Strategy Consulting, Business Development, Transformation Consulting
Omni-channel Campaigns (Online/offline)
Platform Solutions
Brand Management
Communication And Public Relations
Influencer Marketing
Employer Branding
Trade Shows And Events
Media Consulting And Presentation Training
Agile Coaching
New Work Consulting
Fundamentals Of Media Communication
Development Of Core Messages
Interview Techniques
Presentation And Body Language
Crisis Communication
Teaching, Applying And Supporting Agile Methods (Business Model Canvas, Okr, Kanban, Scrum, Design Thinking)
Flexible And Adaptable Work Onsite, Remote And Hybrid (Including Use Of Saas Tools)
Innovation And Creativity Techniques (Mind Mapping, Brainstorming, Scamper, 6-3-5 Method)
Industry Experience: Fmcg
Industry Experience: Automotive
Industry Experience: Healthcare
Industry Experience: Finance/insurance
Industry Experience: Design/luxury
Industry Experience: Retail
Industry Experience: Energy
Industry Experience: Technology
Industry Experience: Media
Languages
Education
University of Cologne
Diploma in Business Administration · Cologne, Germany
Certifications & licenses
Certificate Executive Education
Wharton University Philadelphia
Certified Agile Organizational Coach
IHK
Certified I-Type Personality Coach
Certified Systemic Coach
INEKO/University of Cologne
Certified Systemic and Agile Coach
Profile
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