Guido K.
Developer and Transformer of Organizations
Experience
Developer and Transformer of Organizations
Managing Director
- 6 years as Managing Director with up to 150 employees.
Marcoms Consultant
- National and international clients
Senior Interim Manager Marketing/PR and HR, Strategy and Organizational Consultant, Certified Systemic and Agile Coach
Guido Koerfer Consulting
- With over 20 years of experience as an executive and Managing Director in international marketing agencies, I support employees and teams on their path through change processes. I combine my leadership practice with my work as a systemic and agile business coach. In our ever faster moving world, I help people with their personal development and organizations to find individual and sustainable solutions for better and more successful collaboration. I always assume that every person is an expert in their problem and already has the resources for successful handling (humanistic view of mankind). My marketing/communications background and my deep understanding of the internal challenges of a company make me a valued partner for management and employees alike.
- Strategic marketing consulting and program management: Marketing B2B & B2C, omni-channel campaigns (on-/offline), platform solutions, brand management, public relations, influencer marketing, employer branding, trade fairs and events
- Business coaching and systemic organizational consulting: strategy consulting, business development, transformation consulting regarding culture, communication and functional processes, employer branding
- Individual and team coaching, leadership coaching: mindset, personal drivers, value construct, understanding of leadership role and behavior (including young leadership), understanding dynamics and conflicts (also between different generations and backgrounds), Skills7Roles analysis, increasing team performance
- Media consulting and presentation training: basics of media communication, development of core messages, interview techniques, presentation and body language, crisis communication
- Agile coaching: teaching basics, applying and supporting agile methods Business Model Canvas, OKR, Kanban, Scrum, Design Thinking
- New Work consulting: flexible and adaptable work in presence, remote and hybrid for an optimal employee experience (including use of SaaS tools)
- Innovation and creativity techniques: training creativity techniques for different tasks: mind mapping, brainstorming, SCAMPER, 6-3-5 method
LPH
Summary
With over 20 years of experience as an executive and Managing Director in international marketing agencies, I support employees and teams on their path through change processes. I combine my leadership practice with my work as a systemic and agile business coach.
In our ever faster moving world, I help people with their personal development and organizations to find individual and sustainable solutions for better and more successful collaboration.
I always assume that every person is an expert in their problem and already has the resources for successful handling (humanistic view of mankind).
My marketing/communications background and my deep understanding of the internal challenges of a company make me a valued partner for management and employees alike.
Languages
Education
University of Cologne
Diploma in Business Administration · Cologne, Germany
Certifications & licenses
Certificate Executive Education
Wharton University Philadelphia
Certified Agile Organizational Coach
IHK
Certified I-Type Personality Coach
Certified Systemic Coach
INEKO/University of Cologne
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