Dailin Lu - Power Stations Sales Representative DACH

Q: Where is Dailin based?

Dailin is based in Düsseldorf, Germany .

Q: What languages does Dailin speak?

Dailin speaks the following languages: Chinese (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does Dailin have?

Dailin has at least 11 years of experience. During this time, Dailin has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 2 years and 1 month . Note that Dailin may not have shared all experience and actually has more experience.

Q: What is Dailin's latest experience?

Dailin's most recent position is Power Stations Sales Representative DACH at Anker Solix GmbH .

Q: What companies has Dailin worked for in recent years?

In recent years, Dailin has worked for Anker Solix GmbH , Firstunion Technology Co., Ltd. , Alibaba Group – Tmall , and Robert Bosch GmbH .

Q: Which industries is Dailin most experienced in?

Dailin is most experienced in industries like Manufacturing , Retail , and Energy .

Q: Which business areas is Dailin most experienced in?

Dailin is most experienced in business areas like Strategy and Planning , Product Development , and Finance . Dailin also has some experience in Marketing , Operations , and Sales .

Q: Which industries has Dailin worked in recently?

Dailin has recently worked in industries like Manufacturing , Retail , and Energy .

Q: Which business areas has Dailin worked in recently?

Dailin has recently worked in business areas like Strategy and Planning , Product Development , and Marketing .

Recommended expert

Düsseldorf, Germany

Experience

Jun 2025 - Present

9 months

Düsseldorf, Germany

Power Stations Sales Representative DACH

Anker Solix GmbH

Development and implementation of the regional market expansion and sales strategy in the DACH region, achieving 100% year-over-year revenue growth.
Built strategic partnerships and key account structures, doubling the core products' market share.
Managed the entire commercial business cycle with a focus on profitability, inventory health, and sustainable growth.

Jun 2024 - May 2025

1 year

Shenzhen, China

Director Product & Go-to-Market

Firstunion Technology Co., Ltd.

Built and launched new brands for the German and UK markets from scratch.
Responsible for product strategy, roadmap, and go-to-market, including marketing, KOL, and POS activations.
Scaled new brands to over RMB 100 million in revenue within one year.

Apr 2022 - Jan 2024

1 year 10 months

Hangzhou, China

Category Business Owner – Small Kitchen Appliances

Alibaba Group – Tmall

Full ownership of a category with around RMB 6 billion GMV.
Managed assortment, brand portfolio, and growth initiatives, driving significant revenue and traffic growth.
Built a diversified brand and partner ecosystem with local and international suppliers.
Designed and executed cross-category growth and marketing initiatives, including content strategies, platform partnerships, and traffic activation.

Oct 2018 - Mar 2022

3 years 6 months

Munich, Germany

Associate Director Global Product Innovation – Washing Machines

Robert Bosch GmbH

Optimized and managed the global innovation strategy and processes for the washing machines business (over EUR 4 billion in revenue).
Defined global innovation areas, established structured innovation frameworks, and measurable KPIs for strategic execution.
Launched new product lines with over 600,000 units sold per year.
Led international, cross-functional teams; awarded the Bosch Global Innovation Award.

Mar 2015 - Oct 2018

3 years 8 months

Germany

Strategic Product Management & Finance Rotation

Robert Bosch GmbH

Conducted structured consumer and user research (including qualitative interviews and quantitative studies) to derive market-relevant product requirements and value propositions.
Developed market and product strategy for household appliances in China, achieving +79% revenue growth through new products.
Performed financial, profitability, and strategic analyses for international business units.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (7 years), Retail (2.5 years), and Energy (0.5 years).

Manufacturing

Retail

Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (10.5 years), Product Development (10 years), Finance (3.5 years), Marketing (2.5 years), Operations (0.5 years), and Sales (0.5 years).

Strategy

Product Development

Finance

Marketing

Operations

Sales

Summary

International business and product strategist with over 10 years of experience in market, product, and go-to-market strategies at global technology and consumer goods companies (Bosch, Alibaba, Anker Solix).

Proven track record in revenue growth, market expansion, innovation management, and brand building in Europe and Asia.

Strong at connecting strategy, product, sales, and operational execution in complex international organizations.

Skills

Sap
Scrum
Spss
Ms Office
Lean Innovation
Intercultural Leadership & International Project Management

Languages

Chinese

Native

German

Advanced

English

Advanced

Education

Merseburg University of Applied Sciences

Bachelor of Science · Business Administration · Merseburg, Germany

University of Bamberg

Master of Science, Finance · Business Administration · Bamberg, Germany

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dailin based?

Dailin is based in Düsseldorf, Germany.

What languages does Dailin speak?

Dailin speaks the following languages: Chinese (Native), German (Advanced), English (Advanced).

How many years of experience does Dailin have?

Dailin has at least 11 years of experience. During this time, Dailin has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 1 month. Note that Dailin may not have shared all experience and actually has more experience.

What roles would Dailin be best suited for?

Based on recent experience, Dailin would be well-suited for roles such as: Power Stations Sales Representative DACH, Director Product & Go-to-Market, Category Business Owner – Small Kitchen Appliances.

What is Dailin's latest experience?

Dailin's most recent position is Power Stations Sales Representative DACH at Anker Solix GmbH.

What companies has Dailin worked for in recent years?

In recent years, Dailin has worked for Anker Solix GmbH, Firstunion Technology Co., Ltd., Alibaba Group – Tmall, and Robert Bosch GmbH.

Which industries is Dailin most experienced in?

Dailin is most experienced in industries like Manufacturing, Retail, and Energy.

Which business areas is Dailin most experienced in?

Dailin is most experienced in business areas like Strategy and Planning, Product Development, and Finance. Dailin also has some experience in Marketing, Operations, and Sales.

Which industries has Dailin worked in recently?

Dailin has recently worked in industries like Manufacturing, Retail, and Energy.

Which business areas has Dailin worked in recently?

Dailin has recently worked in business areas like Strategy and Planning, Product Development, and Marketing.

What is Dailin's education?

Dailin holds a Master in Business Administration from University of Bamberg and a Bachelor in Business Administration from Merseburg University of Applied Sciences.

What is the availability of Dailin?

The availability of Dailin needs to be confirmed.

What is the rate of Dailin?

Dailin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.