Christina Liedke
Regional Senior Director Southeast Asia + India
Experience
Jan 2021 - Dec 2022
2 yearsBangkok, Thailand
Regional Senior Director Southeast Asia + India
Zilingo (E-Commerce)
- I've led the in-house digital media & production agency consisting of an 80 person sales & creative team.
- Being responsible for the P&L and projections across Thailand, Indonesia, India, and the Philippines, I've scaled the business resulting in 54% growth in profit and 37% growth in revenue within my first year.
- I have furthermore hired 20+ people across geographies, migrated the team to a new tech platform, and streamlined operational processes.
Jan 2017 - Dec 2021
5 yearsBangkok, Thailand
Regional Sales Manager, Southeast Asia
Doohclick, Lifesight, Taboola (SaaS, ad-tech)
- In these roles I've developed go-to-market strategies, as well as strategic partnerships for SaaS and ad-tech products.
- I have closed high-profile clients in a variety of industries through introduction of Digital Out-of-Home and location intelligence products, and have worked closely with agencies & brands across the region.
Jan 2016 - Dec 2017
2 yearsShanghai, China
Head of Sales and Business Development
Yeyu App
- In this role I've developed key partnerships with brands such as Reebok, Nike, and Northface, and I've led the in-app content strategy including production of professional client videos, and writing blog posts.
Jan 2013 - Dec 2015
3 yearsHong Kong
International Correspondent & Project Manager
The South China Morning Post
- In this role I've led sales teams of 3 - 5 people in Australia, Singapore, Thailand, Japan, South Korea and the USA.
- Together with my teams I have negotiated and closed advertising packages directly with over 600 C-level executives and officials.
- We furthermore designed new market strategies and consistently exceeded sales targets (>1 million USD / year).
Jan 2007 - Dec 2012
6 yearsGermany
Roles in the energy industry
E.ON, Daelim
- Roles in the energy industry with E.ON in Germany and Daelim in South Korea.
Summary
15+ years experience in building strategic partnerships, managing projects, and growing businesses in the digital media, ad-tech, production, and publishing industries. Passionate about engaging & leading cross-functional teams and helping them scale the business.
Languages
German
NativeEnglish
AdvancedThai
ElementaryChinese
Elementary Education
Maastricht University
Master of Science · Intl. Business · Netherlands
Maastricht University
Bachelor of Science · Economics · Netherlands
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