Christina Liedke
Regional Senior Director
Experience
Regional Senior Director Southeast Asia + India
Zilingo
Led the in-house digital media & production agency consisting of an 80 person sales & creative team. Being responsible for the P&L and projections across Thailand, Indonesia, India, and the Philippines. Scaled the business resulting in 54% growth in profit and 37% growth in revenue within first year. Hired 20+ people across geographies, migrated the team to a new tech platform, and streamlined operational processes.
Regional Sales Manager, Southeast Asia
Doohclick, Lifesight, Taboola
Developed go-to-market strategies, as well as strategic partnerships for SaaS and ad-tech products. Closed high-profile clients in a variety of industries through introduction of Digital Out-of-Home and location intelligence products. Worked closely with agencies & brands across the region.
Head of Sales and Business Development
YEYU App
Developed key partnerships with brands such as Reebok, Nike, and Northface. Led the in-app content strategy including production of professional client videos, and writing blog posts.
International Correspondent & Project Manager
The South China Morning Post
Led sales teams of 3 - 5 people in Australia, Singapore, Thailand, Japan, South Korea and the USA. Negotiated and closed advertising packages directly with over 600 C-level executives and officials. Designed new market strategies and consistently exceeded sales targets (>1 million USD / year).
E.ON and Daelim
Roles in the energy industry with E.ON in Germany and Daelim in South Korea.
Summary
Languages
Education
Beijing Language & Culture University
Chinese Language Studies · China
Maastricht University
Master of Science · Intl. Business · Netherlands
Maastricht University
Bachelor of Science · Economics · Netherlands
Certifications & licenses
Building Customer Loyalty
CrossFit Level 1 Trainer
Scrum: The Basics
Characteristics of a Great Scrum Master
Agile Foundations
Similar Freelancers
Discover other experts with similar qualifications and experience