Christina Liedke
Regional Senior Director Southeast Asia & India
Experience
Regional Senior Director Southeast Asia & India
Zilingo
- Led the in-house digital media & production agency consisting of an 80 person sales & creative team
- Responsible for the P&L and projections across Thailand, Indonesia, India, and the Philippines
- Scaled the business resulting in 54% growth in profit and 37% growth in revenue within the first year
- Hired 20+ people across geographies
- Migrated the team to a new tech platform
- Streamlined operational processes
Regional Sales Manager, Southeast Asia
Doohclick, Lifesight, Taboola
- Developed go-to-market strategies and strategic partnerships for SaaS and ad-tech products
- Closed high-profile clients in a variety of industries through introduction of Digital Out-of-Home and location intelligence products
- Worked closely with agencies and brands across the region
Head of Sales and Business Development
YEYU App
- Developed key partnerships with brands such as Reebok, Nike, and Northface
- Led the in-app content strategy including production of professional client videos
- Wrote blog posts
Energy Industry Role
Daelim
- Worked in the energy industry
Energy Industry Role
E.ON
- Worked in the energy industry
International Correspondent & Project Manager
The South China Morning Post
- Led sales teams of 3–5 people in Australia, Singapore, Thailand, Japan, South Korea, and the USA
- Negotiated and closed advertising packages directly with over 600 C-level executives and officials
- Designed new market strategies
- Consistently exceeded sales targets (>1 million USD / year)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (7 years), Energy (6 years), Advertising (5 years), Fashion (2 years), Retail (2 years), and Media and Entertainment (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Operations (8 years), Marketing (7 years), Sales (7 years), and Strategy (5 years).
Summary
15+ years experience in building strategic partnerships, managing projects, and growing businesses in the digital media, ad-tech, production, and publishing industries. Passionate about engaging & leading cross-functional teams and helping them scale the business.
Languages
Education
Beijing Language & Culture University
Chinese Language Studies · Beijing, China
Maastricht University
Master of Science in Intl. Business · International Business · Maastricht, Netherlands
Maastricht University
Bachelor of Science in Economics · Economics · Maastricht, Netherlands
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Christina based?
What languages does Christina speak?
How many years of experience does Christina have?
What roles would Christina be best suited for?
What is Christina's latest experience?
What companies has Christina worked for in recent years?
Which industries is Christina most experienced in?
Which business areas is Christina most experienced in?
Which industries has Christina worked in recently?
Which business areas has Christina worked in recently?
What is Christina's education?
What is the availability of Christina?
What is the rate of Christina?
How to hire Christina?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Regional Senior Director Southeast Asia & India
Nearby freelancers
Professionals working in or nearby Munich, Germany