Stefan (P.) R.

Parental leave

Munich, Germany

Experience

May 2023 - Oct 2023
6 months

Parental leave

Looking after my newborn

Sep 2018 - Apr 2023
4 years 8 months
Munich, Germany

Senior Vice President Sales International

Retarus GmbH

Leading provider of Enterprise grade SaaS messaging solutions with a turnover of € 75 million and 500 employees. Reporting to Founder & CEO.

Main tasks:

  • Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries - Spain, Italy, France, Singapore and USA (Total revenue: 40 million Euros, gross profit 86%)
  • Drive and manage complex SaaS solution sales processes
  • Win and manage Key Accounts in the Global 2000 target account group
  • Manage and grow teams in the respective countries with a total of more than 140 employees
  • Development and implementation of country-specific sales and marketing strategies with focus on strong organic growth
  • Ensuring the quality of products and services
  • Employee retention and promotion

Projects:

  • Development and implementation of a new GTM strategy for Global 2000 target customers
  • Personnel reorganization on management levels in the USA, Italy and Singapore
  • Establishment of a Sales Operations and telemarketing unit to increase efficiency of sales teams
  • Design and implementation of uniform external and internal training and coaching measures in all markets
  • Doubling the sales team from 25 to 50 employees in the first three years, further growth thereafter
  • Establishing partner sales and marketing in the European and North American core markets

Successes:

  • Increase of growth rates from 5% to over 30% year over year in all regions, doubling revenue contribution of International from 20 million Euros to 40 million Euros
  • Winning significant key account logos such as BNP Paribas, Travelers Insurance, Santander, Generali and multiple others
  • EBITDA ratio of more than 30%, generating 100% of the group’s profit
  • Reduction of lead costs by more than 50%
  • Reducing sales cycle from 6 months to 4 months through targeted training measures and elimination of hurdles in the areas of pricing and legal
  • Increased employee retention and customer satisfaction by more than 50% measured through re-introduced quality-of-service indicators
Oct 2016 - Aug 2018
1 year 11 months
Munich, Germany

Director International Distribution Partners

Rodenstock GmbH

Leading company in the field of optical frames and lenses with a turnover of € 450 million and 4500 employees. Reporting to CSO.

Main tasks:

  • Management of the entire International Distribution Partners division in the sales regions LATAM, North America, Europe, Middle East as well as Asia incl. China for lenses and frames.
  • Disciplinary management of a global sales team with locations in Munich, Bangkok and Santiago de Chile as well as corresponding P&L responsibility
  • Development and implementation of country-specific sales, marketing and brand strategies including monitoring of corresponding KPIs, profitability and service quality
  • Negotiating annual business plans with distribution partners
  • Support of the global distribution partners in the relevant markets on site as well as in the operative day-to-day business
  • Drive expansion in international markets within the growth strategy of the overall company

Projects:

  • Development and implementation of a fresh marketing and sales strategy
  • Transfer of the subsidiary in China into a partner model
  • Development of new pricing models, new concepts for PoS and brand presence
  • Restructuring of partner marketing into marketing packages
  • Development of a new training program for distribution partners and their customers

Successes:

  • Increase in turnover by more than 25% already in the first year from 19 million to over 24 million Euros
  • Streamlining of the partner portfolio and resulting revenue increase of more than 10%
  • Acquisition of new and successful partners in the markets USA, Israel, and South Africa
  • Increase in sales in core markets relevant for partner business UAE and Spain with the help of a radically new pricing concept for the optical market
  • Dismantling superfluous hierarchies and coaching sales managers to become effective and successful leaders
Nov 2012 - Sep 2016
3 years 11 months
New York, United States

President & CEO

Retarus Inc.

Subsidiary of Retarus GmbH in Munich, a leading provider of Enterprise grade SaaS messaging solutions with a turnover of € 45 million and 350 employees. Retarus Inc.: USD 15 million turnover, 50 employees. Reporting to Group COO.

Main tasks:

  • Management of the US subsidiary with P/L responsibility and 50 employees at two locations (New York and Boston)
  • Development, implementation, and continued updates of a growth- and profit-oriented corporate strategy in line with Group strategy
  • Reorganization and realignment of the entire organization
  • Preparation of the annual financial statements, fiscal management, ongoing controlling, and accounting
  • Ensuring the quality of products and services
  • Employee retention and promotion
  • Key Account Management

Projects:

  • Development and implementation of marketing, sales, IT and HR strategies
  • Development of company mission statement
  • Develop and implement a new onboarding and training program using e-learning tools
  • Implementation of efficiency improvement and cost reduction programs

Successes:

  • Clear positioning of the company on the US market
  • Winning significant key account customers, such as JP Morgan Chase, Goldman Sachs, Bank of America, HSBC, John Deere, GrubHub Seamless, American Airlines
  • Increased turnover from USD 2 million to USD 15 million from 2012/2013 to 2015/2016 with simultaneous increase in EBIT margin from negative to 25%.
  • Increase of gross margin from 60% to 80%.
  • Marginal increase in total costs by approx. 5 % with simultaneous increase in turnover from 2 million USD to 15 million USD through efficiency improvement and cost saving programs
  • Successful post-merger integration into the Group
  • Creation of a corporate culture and simultaneous significant increase in employee and customer satisfaction by more than 50 % each (measured by introduced quality-of-service indicators)
  • Implementation of a highly efficient and flexible organizational structure
  • Filling all management positions outside of sales with junior staff. Consistent and continuous coaching and mentoring - long-term contractual commitment of these employees to the company
  • Reduce customer acquisition costs by more than 50 % by introducing a telemarketing department and concentrating sales staff in New York and Boston
  • Successful development of an indirect sales channel, acquisition of six Master Telco Agencies and AT&T as reseller
May 2012 - Oct 2012
6 months
Munich, Germany

Manager Corporate Finance

Retarus GmbH

Leading provider of Enterprise grade SaaS messaging solutions with a turnover of € 25 million and 300 employees. Reporting to COO.

Main Tasks:

  • Developing an M&A and financing strategy for projects
  • Spin-off of the business operations in Austria into an independent GesmbH (limited liability company)
  • Structuring and negotiation of a silent partnership in the amount of 2 million Euros
  • Renegotiation of a debt financing package with a total volume of 3.5 million Euros
Jan 2012 - Apr 2012
4 months

Part-time parental leave

Nov 2008 - Dec 2011
3 years 2 months
Munich, Germany

Director Corporate Finance / Asset Finance

Bank Vontobel Europe AG

Investment bank, core business corporate finance and brokerage, CHF 900 m turnover, 1,400 employees. Reporting to Head of Corporate Finance.

Main tasks:

  • Managing a team of 4 employees
  • Merger & acquisition, especially in the field of renewable energies
  • Leading Due Diligence processes
  • Mandating and coordinating legal, tax and other technical advisors
  • Evaluation and support of complex cash flow models in connection with evaluations of technical, statistical, and transaction-relevant documents
  • Evaluation and analysis of technical, legal, tax and other expert opinions in cooperation with technical experts, law and tax firms, rating agencies and other independent experts
  • Structuring and placement of debt and equity financings within the scope of the transactions managed
  • Negotiation of company purchase agreements, financing, and security documents

Projects:

  • Advising institutional investors on the acquisition of assets and companies in the renewable energy sector in Italy, Spain, Germany, and the USA
  • Structuring and placement of debt and equity tranches
  • Design of acquisition models considering tax and regulatory issues
  • Structuring a fund under Luxembourg law and raising fund capital

Successes:

  • More than 30 successfully completed transactions, in the field of renewable energies, with a total volume of more than 1,650 million Euros
  • Winning numerous financing and M&A mandates with renowned investors, e.g., MEAG
Jul 2008 - Nov 2008
5 months
Munich, Germany

Legal Counsel

Bayerische Hypo- und Vereinsbank AG

One of the leading German banks, investment banking, € 300 billion total assets, 18,000 employees. Reporting to Head of Structured New Issues.

Main tasks:

  • Legal advice on the financing of corporate acquisitions, international project financing and bond issues, particularly in the field of renewable energies
  • Drafting and negotiating contract, security documents and intercreditor agreements
Jan 2007 - Jul 2008
1 year 7 months
Munich, Germany
Lorem ipsum dolor sit amet

Bridgehouse Law

Law firm, active worldwide, specializing in commercial law and corporate and capital markets law, 20 million € turnover, 35 employees.

Summary

I am an accomplished professional with extensive experience in management, international sales and marketing with a deep understanding of finance and M&A. With a strong background in different industries, i.e. banking, SaaS and optics, I have been instrumental in driving organizational restructuring and efficiency improvement initiatives. I have held senior leadership roles in renowned companies such as Retarus GmbH, Rodenstock GmbH, and Bank Vontobel AG. Responsibilities have included full disciplinary and P&L responsibility for Group subsidiaries, developing and implementing sales and marketing strategies, ensuring the quality of products and services, leading due diligence processes, and managing M&A transactions. Under my leadership, companies have experienced substantial revenue growth, increased profitability, and improved customer and employee satisfaction. I have successfully closed multiple M&A transactions, implemented new marketing and sales strategies, secured major key accounts, and expanded into new markets. I am a dedicated and motivated individual who enjoys competition, traveling, literature, cooking, golf, and skiing.

Languages

German
Native
English
Advanced

Education

Aug 2005 - May 2006

Boston University

LL.M. · International Business Practice · United States · 3.83/4.30

Nov 1998 - Jan 2003

University of Passau

1st Staatsexamen, Commercial and Corporate Law · Law · Germany · 6.0

Certifications & licenses

Admitted to the German bar as an attorney

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