Anil (Krishna) Goli

Senior Digital Manager

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Dubai, United Arab Emirates

Experience

Jun 2019 - Present
6 years 8 months
Dubai, United Arab Emirates

Senior Digital Manager

Samsung SDS

  • Manage day-to-day operations of eCommerce Operations team to ensure excellent customer service and satisfaction, adherence to standard operating procedures, and high-efficiency completion of tasks
  • Develop Samsung.com including content & SEO strategy, social channels and lead generation strategy
  • Collaborate closely with the local & global BU teams to develop and own brand the digital marketing strategy in accordance with global, BU, BA strategies
  • Define and deliver overall timelines and milestones associated with roadmaps
  • Define and design customer engagement journey and execute ongoing testing and refinement to optimize and enhance customer value
  • Design and implement capabilities deepening customer engagement and digital channel usage
  • Develop business cases to demonstrate value of digital targeted marketing
  • Understand and drive insights to increase campaign effectiveness (brand and commercial) based on key performance indicators
  • Work with team members to develop and manage key process measures within each area of responsibility
  • Implemented multiple projects such as privacy portal, lead management system, digital media tag management especially for conversion of online customers
  • Apply customer-first strategy to product development and marketing materials
  • Author product performance reports, incorporating usership data and customer satisfaction scores
  • Maintain on-time product completion rate of 95% by judiciously allocating human and hardware resources to reduce development times
Nov 2015 - Dec 2018
3 years 2 months
Bengaluru, India

Senior Developer

Publicis Sapient

  • Implement Adobe Experience Manager (AEM/CQ5) platform including the development of numerous components and integrations
  • Launch product websites on AEM platform for Nissan, IHG, Michelin, Harley Davidson, Goldman Sachs
  • Integrate Commerce Cloud with Facebook using Dynamic Ads feature on Salesforce Commerce Cloud
  • Integrate AWS notification service and AWS SQS with AEM
  • Customize AEM DAM to create asset portal with Lucene search integration
  • Work on order management and catalog management subsystems
  • Responsible for overall solution design including all SFDC components, integration and reporting
  • Create campaign for email channel and implement business functionality using JavaScript activity and Adobe Campaign JavaScript library
  • Design and implement various workflows for automated customer feed file processing, automated subscription and un-subscription, real-time e-card and e-receipt mails
  • Use SOAP-UI to create XML requests for creating new recipients, subscribing and unsubscribing recipients from services in ACM
  • Design and implement real-time integration with external systems for customer and offer information
  • Create custom and enhanced user interface for triggering campaigns, reducing marketing user steps to trigger email/mobile push notification campaigns
  • Assist with planning client or internal meetings, webcasts or conference calls, including scheduling and communication, maintaining information and preparing and distributing materials
Aug 2014 - Oct 2015
1 year 3 months
Hyderabad, India

Software Engineer

TechMahindra

  • Manage web content with DAM (Digital Asset Management)
  • Integrate Apache Solr
  • Create an AEM DAM wizard to manage complete lifecycle of assets
  • Create custom search predicates and OOTB customizations
  • Identify components and back-end services to be created
  • Set up project environment
  • Create components, templates and pages
  • Provide technical solutions to requirements
  • Perform unit testing of the application
  • Fix product bugs
Jun 2013 - Jul 2014
1 year 2 months
Pune, India

Web Developer

Saband Software

  • Manage web content with DAM (Digital Asset Management)
  • Create components, templates and pages
  • Provide technical solutions to requirements
  • Perform unit testing of the application
  • Fix product bugs
  • Develop Adobe CQ5 aspects of the technical, application and information architectures
  • Contribute to code and solution reviews of existing Nexus solutions completed by Digitals/Razorfish as part of the development team
  • Add Omniture scripting for all pages and components

Summary

Confident Digital Project Manager ready to lead development teams through challenging pre-release project lifecycles via expansive technical skills and deft interpersonal supervision. Known for aligning human resources and technological assets to produce intensely customer-focused solutions.

Hands on Development experience extensively with Java and React.

Skills

  • Digital Analytics
  • Web Development
  • Web Design
  • Trouble Shooting
  • Digital Project Management
  • Seo| Sem
  • Kpi Dashboards
  • Email And Sms Marketing
  • Cms | Java | Springboot | Js
  • Campaigns |Sql | Html| Css
  • Content Curation, Data Analysis
  • Digital Marketing
  • Adobe Experience Manager
  • Adobe Analytics
  • Adobe Target
  • Adobe Launch
  • Google Analytics
  • Google Tag Manager
  • Google Optimizer

Languages

Arabic
Advanced
English
Advanced

Education

SRM University

Bachelor of Science · Information Technology · India

Certifications & licenses

Adobe Experience Manager Certified

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