Anil krishna Goli
Senior Digital Manager
Experience
Jun 2019 - Present
5 years 10 months Dubai, United Arab Emirates
Senior Digital Manager
Samsung SDS
- Manage day-to-day operations of eCommerce Operations team to ensure excellent customer service and satisfaction, adherence to standard operating procedures, and high-efficiency completion of tasks
- Develop Samsung.com including Content & SEO strategy, social channels and lead generation strategy
- Collaborate closely with the Local & Global BU teams to develop and own brand the digital marketing strategy in accordance with Global, BU, BA strategies
- Define and deliver overall timelines and milestones associated with roadmaps
- Define and design customer engagement journey and execute ongoing testing and refinement to optimize and enhance customer value
- Design and implement capabilities deepening customer engagement and Digital Channel usage
- Develop business cases to demonstrate value of Digital Targeted marketing
- Understand and drive insights to increase campaign effectiveness (brand and commercial) based on certain key performance indicators
- Work with team members to develop and manage key process measures within each area of responsibility
- Implemented Multiple projects such as Privacy Portal, Lead Management system, Digital Media Tag Management especially for conversion of online customers
- Applied customer-first strategy to product development and marketing materials
- Authored product performance reports, incorporating usership data and customer satisfaction scores
- Maintained on-time product completion rate of 95% by judiciously allocating human and hardware resources to reduce development times
Nov 2015 - Dec 2019
3 years 2 months Bengaluru, India
Senior Developer
Publicis Sapient
- Implemented Adobe Experience Manager (AEM/CQ5) Platform including the development of numerous components and integrations
- Launched Product websites on AEM Platform for Nissan, IHG, Michelin, Harley Davidson, Goldman Sachs
- Integrated Commerce cloud with Facebook using Facebook Dynamic Ads feature on SalesForce Commerce Cloud
- Integrated AWS notification service with AEM
- Integrated AWS SQS with AEM
- Customized AEM DAM to create Asset portal with Lucene search Integration
- Working on Order Management and Catalog Management Subsystem
- Responsible for overall solution design including all SFDC components, integration and reporting
- Created campaign for email channel
- Implemented business functionality using JavaScript activity and Adobe Campaign JavaScript library
- Designed and implemented various workflows for automated customer feed file processing, automated subscription and un-subscription of customers, real time e-card and e-receipt mails
- Worked on SOAP-UI creating xml requests for creating new recipients, subscribing and unsubscribing recipients from services in ACM
- Designed and implemented real time integration with external system for customer and offer information
- Created custom and enhanced user interface for triggering a campaign
- Assist with planning of client or internal meetings, webcasts or conference calls, including scheduling and communication, maintaining information and preparing and distributing materials
Aug 2014 - Oct 2015
1 year 3 months Hyderabad, India
Software Engineer
TechMahindra
- Manage the web content with DAM (Digital Asset Management)
- Involved in Apache Solr integration
- Created a AEM DAM wizard to manage complete lifecycle of the asset
- Created custom search predicates
- Involved in OOTB customizations
- Identified overall components that needs to be created
- Identified overall back end services that needs to be created
- Involved in the project environment set up
- Create components, templates and pages
- Provided technical solutions to the requirements
- Involved in unit testing of the application
- Bug fixing of the product
Jun 2013 - Jul 2014
1 year 2 months Pune, India
Web Developer
Saband Software
- Manage the web content with DAM (Digital Asset Management)
- Create components, templates and pages
- Provided technical solutions to the requirements
- Involved in unit testing of the application
- Bug fixing of the product
- Develop Adobe CQ5 aspects of the technical, application and information architectures
- Contribute to code and solution reviews of existing Nexus solutions completed by Digitals/Razor fish as part of the development team
- Extensively worked on adding Omniture scripting for all the pages and components
Summary
Confident Digital Project Manager ready to lead development teams through challenging pre-release project lifecycles via expansive technical skills and deft interpersonal supervision. Known for aligning human resources and technological assets to produce intensely customer-focused solutions.
- Hands on Development experience extensively with Java and React.
- Expertise in using web analytics & A/B testing to identify improvement opportunities.
- Engaged new digital channels for lead generation and conversion.
- Maintained the website rules for SEO rankings.
- Worked extensively on Restful Web services.
Languages
English
Native
Arabic
Advanced
Education
Nov 2010 - Jun 2014
SRM University
Bachelor of Science · Information Technology · India
Certifications & licenses
Adobe Experience Manager Certified
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