Firras S.
Partner | Transformation Expert
Experience
Jul 2021 - Present
4 years 6 monthsPartner | Transformation Expert
Thoughthaus FZCO
- Leading a large-scale digital transformation project for one of Saudi Arabia's largest shipping companies.
- Executing various large-scale digital transformation projects across industries including financial services and logistics.
- Implementing digital marketing strategies, including channel mix and an online-to-offline approach alongside customer experience strategies.
- Driving organizational transformation focused on agile delivery culture and tribe-based product teams.
- Enhancing online distribution channels, addressing work streams such as customer experience, pricing, underwriting, and issuing.
- Supporting requests for project proposals regarding tech stack replacement and migration strategies.
- Designing IT target architecture in alignment with the organization's digital strategy and distribution plans.
- Providing in-depth project management for comprehensive digital transformation projects.
May 2019 - Jul 2021
2 years 3 monthsFounder
Go! Insurance
- Founded Go! Insurance, aiming to become Thailand and South-East Asia's first fully digital health insurer.
- Established a startup focused on simplifying insurance distribution and product offerings.
- Planned and executed actions across various business pillars, including tech development, legal, business development, and HR.
- Secured $500k in pre-seed investments from institutional and private investors across Europe and Asia.
- Participated in the Insurtech Hub Accelerator Munich (May to July 2019), forming several business partnerships in Thailand.
- Presented products in events such as Digital Insurance Agenda Munich (November 2019), Insurtech Insights Hongkong (November 2019), and Digital Insurance Agenda Hongkong (December 2019).
Jan 2017 - Apr 2019
2 years 4 monthsChief Information Officer | Head of Digital Platforms
Allianz General Insurance Pcl Thailand
- Established a digital ecosystem offering services and products across sales and service channels.
- Supported the business in developing new collaborative methods with partners.
- Initiated and led the development of a motor direct platform fully dedicated to online business generation (go-live in Q2/2019).
- Oversaw Allianz Thailand's IT target architecture and delivery based on ACS, APAC’s core insurance system.
- Managed €5 million yearly financial budgets for all digital initiatives aiming to improve lead generation, productivity, and cost reduction.
- Maintained business-as-usual operations while optimizing customer and third-party platforms.
- Supervised and managed 35 full-time employees, including architects, team leads, developers, and business analysts.
- Ensured IT target architecture alignment with Allianz Group’s IT strategy, meeting current and future market demands.
- Engaged with startups and digital companies to explore innovative ideas and expand online business opportunities.
- Advocated agile and experimental approaches to gain early organizational insights.
Jul 2016 - Dec 2016
6 monthsDigital Product Owner
Allianz Consulting Singapore
- Analyzed and gathered requirements from life insurance agents at Allianz Ayudhya to develop the mobile sales application Allianz Discover (launched in December 2017).
- Incorporated industry trends into functionalities, including campaigns, lead management, and social event modules for the application.
- Collaborated with a regional team to identify and integrate best practices into a blueprint for the application.
- Provided business and customer context to delivery teams for optimizing lead management and follow-up coordination.
- Continuously optimized products through regular customer and user experience testing.
- Monitored progress through key performance indicators and escalated when required to ensure timeline adherence.
Sep 2014 - Feb 2016
1 year 6 monthsCo-Founder
Foodlr GmbH
- Conceptualized the startup offering a mobile platform for homemade food.
- Oversaw sourcing and staffing of developers, business analysts, designers, and support professionals.
- Secured private investor interests to fund the development phase.
- Successfully applied for national and European funding programs, securing funding of €10,000.
- Coordinated market release planning, joint sprint reviews, and Foodlr mobile application go-live.
Feb 2014 - Jun 2016
2 years 5 monthsProject Management | Lead Analyst (Allianz Infrastructure Transformation - AIT)
Allianz Technology Munich & Allianz Technology Singapore
- Analyzed technical, financial, and operational environments of APAC Allianz entities.
- Forecasted expenses related to AIT and proposed solutions to lower costs, including in-country/off-shore service splits.
- Conducted cross-country analyses to identify optimization potentials for APAC, including regulatory workarounds and alternate pricing setups.
- Developed a project delivery plan, regularly tracked milestones, and communicated progress and risks to C-level stakeholders.
- Created an onboarding blueprint based on best practices and lessons from other regions.
Feb 2010 - Aug 2010
7 monthsMelbourne, Australia
Study Abroad Program
Victoria University
- Majored in International Business, Online Marketing, and Strategic Human Resource Management.
Oct 2007 - Aug 2013
5 years 11 monthsMaster of Business Administration
University of Augsburg
- Majored in International Management, Innovation, Corporate Governance, and Organization.
- Conducted a thesis analyzing "Board heterogeneity and top management characteristics influencing market reactions in cross-border acquisitions."
Languages
German
NativeEnglish
NativeArabic
AdvancedFrench
AdvancedEducation
Feb 2010 - Aug 2010
Victoria University
International Business, Online Marketing, Strategic Human Resource Management · Melbourne, Australia
Oct 2007 - Aug 2013
University of Augsburg
Master of Business Administration, Master Thesis: Empirical analysis of "Board heterogeneity & top management characteristics" · Business Administration, International Management, Innovation, Corporate Governance and Organization · Augsburg, Germany
Certifications & licenses
Opex Blue Belt - Project Management Certification
National University Singapore
Certified Scrum Product Owner
Allianz Asia Pacific - Singapore
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