Leading a large-scale digital transformation project for one of Saudi Arabia's largest shipping companies.
Executing various large-scale digital transformation projects across industries including financial services and logistics.
Implementing digital marketing strategies, including channel mix and an online-to-offline approach alongside customer experience strategies.
Driving organizational transformation focused on agile delivery culture and tribe-based product teams.
Enhancing online distribution channels, addressing work streams such as customer experience, pricing, underwriting, and issuing.
Supporting requests for project proposals regarding tech stack replacement and migration strategies.
Designing IT target architecture in alignment with the organization's digital strategy and distribution plans.
Providing in-depth project management for comprehensive digital transformation projects.
May 2019 - Jul 2021
2 years 3 months
Founder
Go! Insurance
Founded Go! Insurance, aiming to become Thailand and South-East Asia's first fully digital health insurer.
Established a startup focused on simplifying insurance distribution and product offerings.
Planned and executed actions across various business pillars, including tech development, legal, business development, and HR.
Secured $500k in pre-seed investments from institutional and private investors across Europe and Asia.
Participated in the Insurtech Hub Accelerator Munich (May to July 2019), forming several business partnerships in Thailand.
Presented products in events such as Digital Insurance Agenda Munich (November 2019), Insurtech Insights Hongkong (November 2019), and Digital Insurance Agenda Hongkong (December 2019).
Jan 2017 - Apr 2019
2 years 4 months
Chief Information Officer | Head of Digital Platforms
Allianz General Insurance Pcl Thailand
Established a digital ecosystem offering services and products across sales and service channels.
Supported the business in developing new collaborative methods with partners.
Initiated and led the development of a motor direct platform fully dedicated to online business generation (go-live in Q2/2019).
Oversaw Allianz Thailand's IT target architecture and delivery based on ACS, APAC’s core insurance system.
Managed €5 million yearly financial budgets for all digital initiatives aiming to improve lead generation, productivity, and cost reduction.
Maintained business-as-usual operations while optimizing customer and third-party platforms.
Supervised and managed 35 full-time employees, including architects, team leads, developers, and business analysts.
Ensured IT target architecture alignment with Allianz Group’s IT strategy, meeting current and future market demands.
Engaged with startups and digital companies to explore innovative ideas and expand online business opportunities.
Advocated agile and experimental approaches to gain early organizational insights.
Jul 2016 - Dec 2016
6 months
Digital Product Owner
Allianz Consulting Singapore
Analyzed and gathered requirements from life insurance agents at Allianz Ayudhya to develop the mobile sales application Allianz Discover (launched in December 2017).
Incorporated industry trends into functionalities, including campaigns, lead management, and social event modules for the application.
Collaborated with a regional team to identify and integrate best practices into a blueprint for the application.
Provided business and customer context to delivery teams for optimizing lead management and follow-up coordination.
Continuously optimized products through regular customer and user experience testing.
Monitored progress through key performance indicators and escalated when required to ensure timeline adherence.
Sep 2014 - Feb 2016
1 year 6 months
Co-Founder
Foodlr GmbH
Conceptualized the startup offering a mobile platform for homemade food.
Oversaw sourcing and staffing of developers, business analysts, designers, and support professionals.
Secured private investor interests to fund the development phase.
Successfully applied for national and European funding programs, securing funding of €10,000.
Coordinated market release planning, joint sprint reviews, and Foodlr mobile application go-live.
Feb 2014 - Jun 2016
2 years 5 months
Project Management | Lead Analyst (Allianz Infrastructure Transformation - AIT)
Analyzed technical, financial, and operational environments of APAC Allianz entities.
Forecasted expenses related to AIT and proposed solutions to lower costs, including in-country/off-shore service splits.
Conducted cross-country analyses to identify optimization potentials for APAC, including regulatory workarounds and alternate pricing setups.
Developed a project delivery plan, regularly tracked milestones, and communicated progress and risks to C-level stakeholders.
Created an onboarding blueprint based on best practices and lessons from other regions.
Feb 2010 - Aug 2010
7 months
Melbourne, Australia
Study Abroad Program
Victoria University
Majored in International Business, Online Marketing, and Strategic Human Resource Management.
Oct 2007 - Aug 2013
5 years 11 months
Master of Business Administration
University of Augsburg
Majored in International Management, Innovation, Corporate Governance, and Organization.
Conducted a thesis analyzing "Board heterogeneity and top management characteristics influencing market reactions in cross-border acquisitions."
Languages
German
Native
English
Native
Arabic
Advanced
French
Advanced
Education
Feb 2010 - Aug 2010
Victoria University
International Business, Online Marketing, Strategic Human Resource Management · Melbourne, Australia
Oct 2007 - Aug 2013
University of Augsburg
Master of Business Administration, Master Thesis: Empirical analysis of "Board heterogeneity & top management characteristics" · Business Administration, International Management, Innovation, Corporate Governance and Organization · Augsburg, Germany