Ai Igarashi - Online Marketing Specialist

Dubai, United Arab Emirates

Experience

Oct 2023 - Present

1 year 8 months

United Arab Emirates

Jun 2023 - Present

2 years

United Arab Emirates

Nov 2020 - May 2023

2 years 7 months

MediaMath is a privately held global advertising technology company headquartered in New York City. MediaMath created the first DSP in 2007 branded as TerminalOne, which is used by more than 3,500 global advertisers to manage digital advertising campaigns, reaching customers and prospective customers through video and digital display advertising by combining data, omnichannel media and machine learning. The platform uses Real-time bidding to buy digital advertising through a transparent media supply chain known as the SOURCE ecosystem.
Work in partnership with top tier advertisers and agencies within Japan market.
Build relationship with data partners and publishers.

Jan 2019 - Oct 2020

1 year 10 months

Bloomberg L.P is a privately held financial, software, data, and media company headquartered in New York City. Bloomberg L.P. provides financial software tools and enterprise applications such as analytics and equity trading platform, data services and news to financial companies and organizations through the Bloomberg Professional service. The ad Sales team harnesses the power of the global newsroom, data-driven insights and award-winning creative solutions across media platforms including digital, TV, radio, print, mobile and events.
Serve as the digital and programmatic lead (through planning, set-up, management, and optimisation) for the company website.
Drive revenue opportunities across direct sales and range of programmatic deals.
Having an existing network of relevant relationships. Engage with clients and represent complete multi-platform media offerings.
Help identify, develop and build relationships with potential advertisers, agencies, agency trading desks and programmatic buyers in Japan.
Build media solutions across range of media platforms with digital being a key growth driver.
Collaborate with the internal team and through creative solutions lead both key client relationships and sales process and execution priorities. Profitable and renewing revenue growth.

Apr 2017 - Oct 2018

1 year 7 months

Taboola is a private company headquartered in New York City. It develops and markets a service for online content publishers and advertisers that recommends digital content to website users, Among other things, Taboola provides the "Around the Web" and Recommended For You" boxes at the bottom of many online news articles.
Worked in partnership with enterprise publishers within the Japan market, including Oath Japan, Sankei news, Infoseek.
Managed the preparation and presentation of performance reports and market insights to partners to further support growth opportunities and recommendations.
Strategically supported the Publisher Sales team in pre-sale proposal development.
Communicated business intelligence from clients to the product management team in regards to new product development features.
Identified new opportunities to upsell the platform. Fully comprehend the technology, revenue ecosystem and client needs/requirements.

Jul 2015 - Feb 2017

1 year 8 months

Achieving individual and team sales targets every month.
Business development; generating prospect lists for phone sales and agent contracting.
Sales of advertisement network/DSP/SSP, assisting from introduction to closing to ad agencies, which includes clients in real-estate, education, finance, e-commerce (fashion, health products, foods, beverage) and consulting advertisement profits of publishers.
Budget control for campaigns to achieve advertiser's KPI (CPA, CPC, impression). Create new proposals for next campaigns.