Frauke Kickmeier
Strategic Marketing Associate
Experience
Dec 2023 - Present
1 year 8 monthsStrategic Marketing Associate
DRF Luftrettung GAG
Objective: developing the brand architecture, implementing and relaunching the umbrella brand, the product group brands, as well as the employer brand.
May 2022 - Present
3 years 3 monthsHybrid
Founder
I am a sidepreneur and have chosen a hybrid work model. I offer freelance employer branding, marketing consulting, and project management.
Clients & Projects:
- abcfinance: process consultant for marketing projects
- Antwerpes: consultant for healthcare marketing
- Congaz Visual Production: communication consultant
- DRF e.V.: project manager for the 2023 fundraising campaign
- DRF Foundation Air Rescue: interim marketing manager for projects and productions (video and photo)
- Hooman Employer Marketing: project management and consulting for various clients on employer branding
- Jungmut: process consultant for the agency
- Nexum: consultant for employer branding
- Paper & Tea: marketing consultant for campaigns
- Salon Deluxe Werbeagentur: consultant for various projects and clients, new business support
- ZDK: consultant for employer branding
May 2022 - Nov 2023
1 year 7 monthsConsultant Employer Branding
HI! Employer Strategies
- Strategy consultant for building employer brands, conducting analyses, research, facilitating workshops, focus groups, and interviews, developing the EVP, key topics, and translating into a creative central idea.
- Implementation communication both internal and external.
May 2020 - May 2022
2 years 1 monthHead of Operations
Necom Werbeagentur
- Member of the management board.
- Leading the consulting, concept, creative, online marketing, and web development departments.
- Managing 4 second-level managers.
- Responsible for OKRs: revenue, customer satisfaction, and resource management.
- Actively shaping the change process.
Jan 2019 - Apr 2020
1 year 4 monthsHead of Client Services
Salon Deluxe Werbeagentur
- Business development
- Acquiring new clients
- Self-presentation and self-marketing (website, LinkedIn, Facebook, PR)
- Building and expanding partnerships
- Consulting and project management for national and international campaigns and projects.
Jan 2018 - Dec 2018
1 yearEmployer Branding Advisor
VDV Akademie
- Developing an industry initiative for recruiting skilled workers
- Responsible for the entire initiative, including B2B and B2C communication, internal and external stakeholder management.
- Committee and association work, fundraising and use of funds.
- Outcome: [link]
Apr 2014 - Dec 2017
3 years 9 monthsMarketing Team Lead
DKMS gGmbH
- Strategic brand development
- Expansion of dialogue marketing
- Partnership marketing
- Market research
- Agency selection and management
- Budget planning
- Managing 8 team members
- Quality management in day-to-day operations
- Process optimization
- Stakeholder management
- Reporting / analyses
Jun 2004 - Mar 2014
9 years 10 monthsDirector Client Services
Zum Goldenen Hirschen Kön
- Responsible for business development and retention
- Personnel and strategic leadership of an agency unit (consulting team of 6 consultants)
- Budget responsibility for all clients in the unit
- Reporting and collaboration with executive management.
Summary
I want to make an impact! In a team, with clarity and a mission.
I inspire and connect people! Teams become strong. I communicate clearly and make decisions. I learn something new every day and I like that.
Languages
German
Advanced Education
Berufskolleg an der Lindenstrasse
State-certified business economist, focus on marketing · Cologne, Germany
Westdeutsche Akademie für Kommunikation (WAK)
Communications Specialist
Certifications & licenses
Agile Project Manager
IHK
Online Marketing Manager
IHK
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