Amelie Heyden
Marketing Manager DACH – Demand Generation
Experience
Marketing Manager DACH – Demand Generation
Vertex Inc.
- Planning, execution, and reporting of demand generation activities in the DACH region, including email marketing, webcasts, and 3rd-party events
- Managing external agencies and collaborating closely with the global marketing team
- End-to-end management of the lead generation process, including follow-up, reporting, and performance analysis
- Utilizing Salesforce Marketing Cloud (SFMC) to automate and optimize campaign workflows
- Enhancing collaboration between marketing and sales to improve lead quality and conversion rates
Project Manager
TÜV Rheinland GmbH
- Coordination of internal and external stakeholders during the ongoing implementation phase
- Management of external agencies and facilitation of cross-functional collaboration
- Preparation and moderation of workshops for requirements gathering
- Support of intranet redesign through best-practice research and development of an internal employee survey
- Application of agile and classical project management methods (Jira, Confluence)
Project Manager
AlixPartners
- Content marketing, creation, and management for the DACH region
- Implementation of tailored content based on regional trends and target group insights
- Execution of SEO strategies to boost search engine visibility and increase organic traffic
Interim Head of Marketing
Negotiation Advisory Group
- Project management, budget planning, and marketing team structure development
- Setup of an employer branding strategy to attract top talent and expand the consulting team
- Oversight of external agencies and service providers
- Content marketing management
- Positive market positioning through targeted PR
- Budget responsibility of 450,000 €/year
- Strategic development and successful implementation of the marketing plan
Interim Head of Marketing
Strategic Decisions Group GmbH
- Development of a new marketing strategy to broaden the communication reach
- Project management and budgeting
- Vendor management for strategic agency partnerships
- Content marketing management
- Corporate branding and targeted PR
- Budget responsibility of 100,000 €/year
- Introduction of new marketing and communication structures leading to improved global collaboration and efficiency
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (2.5 years) and Information Technology (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (2 years), Marketing (1.5 years), Information Technology (1 year), and Procurement (0.5 years).
Skills
- B2b Marketing
- Strategic Marketing
- Communication Strategy
- Digital Marketing
- Content Marketing
- Project Management
- Employer Branding
- Intercultural Communication
Languages
Profile
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