Amelie H. - B2B Marketing Management | Strategic Marketing | Freelance & Interim Management

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Düsseldorf, Germany

Experience

May 2022 - Present

3 years 7 months

Freelance Positions & Interim Mandate

Freelance & Interim Activities

Leading strategically valuable projects as Interim Head of Marketing or project manager
Analysing, optimizing and developing efficient B2B strategies
Acquiring new customers and supporting existing clients with complex issues
Providing interim leadership for in-house teams, fostering collaboration and efficiency

Oct 2019 - Apr 2022

2 years 7 months

Düsseldorf, Germany

Assistant Director Brand, Marketing & Communications

EY-Parthenon GmbH

Realignment of the marketing and communication structure and of the brand presence
Planning and implementation of global and local campaigns to increase brand awareness
Re-launch of the corporate website
Content marketing
Development, implementation, and integration into processes of the superordinate EY organisation
Digital marketing strategy to extend the reach of the company's communications to a broader audience
Ensuring a positive market response through targeted PR
Vendor management for strategic partnerships: selecting and managing internal and external agencies
Budget responsibility up to €200k
Team lead
Increased brand awareness through targeted communication

Nov 2011 - Sep 2019

7 years 11 months

Krefeld, Germany

Manager Marketing & Communications

Okuma Europe GmbH

Setting up and managing the newly created Marketing & Communication department
Changing the complete marketing & communication structures in line with the effective business model of Okuma Europe
Defining a successful strategy for major international trade fairs and management and coordination of all relevant customer events
Reshaping the company’s multilingual corporate website with recurrent re-launches
Ensuring a positive market resonance through a dedicated PR strategy and maintaining contact with the leading industry trade media
Creating a digital marketing strategy to increase the reach of the company’s communication to target a broader customer audience
Improving both customer retention and efficiency of marketing budgets by analysing distributor behaviour and needs
Vendor management for strategic partnerships: selecting and managing agencies, executing cross-marketing campaigns with technology partners and local distributors
Member of the Global Marketing Team with responsibility for the international unified presentation of the brand in close cooperation with the Japanese headquarters and the US marketing team
Budget responsibility up to €600k
Team lead
Increased brand recognition through targeted communication and implementation of the global CI and CD within the EMEA markets
Acquisition of new customers and increased sales through the development of an innovative event concept that combines theory and practice
Improved reach and impact of local trade fair appearance through the development of a shop-in-shop guideline for the EMEA distributor network

Sep 2006 - Oct 2011

5 years 2 months

Cologne, Germany

Sales & Marketing Manager

NPC Europe GmbH

Building and establishing a relationship with the major photovoltaic module manufacturers in Europe
Key Account Management
Improving customer retention rate and customer success by leading the commercial and technical aftersales project management in close cooperation with the global headquarters in Japan
Organising major international trade fairs to increase the brand awareness
Marketing support for the German sales team
Turnover responsibility up to €1 million
Expanded market share by winning new customers
Increased turnover by selling to existing customers

Jan 2006 - Apr 2006

4 months

Düsseldorf, Germany

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STARTS Deutschland GmbH

Jun 2005 - Dec 2005

7 months

Duisburg, Germany

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KOPRA e.V. Duisburg

Summary

B2B Marketing Manager with long-term experience in marketing and communications
Comprehensive know-how in developing targeted communication plans
Expertise: marketing strategy | coordination of all marketing activities | budget & performance control | business development | project management | content marketing
Results: increased brand recognition & demand | improved brand perception | innovation
Budget responsibility up to €600k | team lead experience
Extensive international experience through major projects in Europe and expert for the implementation of Japanese corporate culture into a European environment
Communicative, assertive, and solution-oriented analyst with an eye for the bigger picture
Creative and business-minded as well as customer-oriented manager with creative will and implementation strength
Pragmatic | flexible | quality- and performance-minded | resilient | team player