Recommended expert

Amelie Heyden

Marketing Manager DACH – Demand Generation

Amelie Heyden
Düsseldorf, Germany

Experience

Aug 2025 - Present
7 months

Marketing Manager DACH – Demand Generation

Vertex Inc.

  • Planning, execution, and reporting of demand generation activities in the DACH region, including email marketing, webcasts, and 3rd-party events
  • Managing external agencies and collaborating closely with the global marketing team
  • End-to-end management of the lead generation process, including follow-up, reporting, and performance analysis
  • Utilizing Salesforce Marketing Cloud (SFMC) to automate and optimize campaign workflows
  • Enhancing collaboration between marketing and sales to improve lead quality and conversion rates
Apr 2024 - May 2025
1 year 2 months
Cologne, Germany

Project Manager

TÜV Rheinland GmbH

  • Coordination of internal and external stakeholders during the ongoing implementation phase
  • Management of external agencies and facilitation of cross-functional collaboration
  • Preparation and moderation of workshops for requirements gathering
  • Support of intranet redesign through best-practice research and development of an internal employee survey
  • Application of agile and classical project management methods (Jira, Confluence)
Oct 2023 - Mar 2024
6 months
Munich, Germany

Project Manager

AlixPartners

  • Content marketing, creation, and management for the DACH region
  • Implementation of tailored content based on regional trends and target group insights
  • Execution of SEO strategies to boost search engine visibility and increase organic traffic
Nov 2022 - Mar 2023
5 months
Düsseldorf, Germany

Interim Head of Marketing

Negotiation Advisory Group

  • Project management, budget planning, and marketing team structure development
  • Setup of an employer branding strategy to attract top talent and expand the consulting team
  • Oversight of external agencies and service providers
  • Content marketing management
  • Positive market positioning through targeted PR
  • Budget responsibility of 450,000 €/year
  • Strategic development and successful implementation of the marketing plan
May 2022 - Sep 2022
5 months
Düsseldorf, Germany

Interim Head of Marketing

Strategic Decisions Group GmbH

  • Development of a new marketing strategy to broaden the communication reach
  • Project management and budgeting
  • Vendor management for strategic agency partnerships
  • Content marketing management
  • Corporate branding and targeted PR
  • Budget responsibility of 100,000 €/year
  • Introduction of new marketing and communication structures leading to improved global collaboration and efficiency

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (2.5 years) and Information Technology (0.5 years).

Professional Services
Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (2 years), Marketing (1.5 years), Information Technology (1 year), and Procurement (0.5 years).

Project Management
Marketing
Information Technology
Procurement

Skills

  • B2b Marketing
  • Strategic Marketing
  • Communication Strategy
  • Digital Marketing
  • Content Marketing
  • Project Management
  • Employer Branding
  • Intercultural Communication

Languages

German
Native
English
Advanced
Japanese
Advanced

Profile

Created
Last Update
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Amelie based?

Amelie is based in Düsseldorf, Germany.

What languages does Amelie speak?

Amelie speaks the following languages: German (Native), English (Advanced), Japanese (Advanced).

How many years of experience does Amelie have?

Amelie has at least 3 years of experience. During this time, Amelie has worked in at least 3 different roles and for 5 different companies. The average length of individual experience is 1 year and 7 months. Note that Amelie may not have shared all experience and actually has more experience.

What roles would Amelie be best suited for?

Based on recent experience, Amelie would be well-suited for roles such as: Marketing Manager DACH – Demand Generation, Project Manager, Interim Head of Marketing.

What is Amelie's latest experience?

Amelie's most recent position is Marketing Manager DACH – Demand Generation at Vertex Inc..

What companies has Amelie worked for in recent years?

In recent years, Amelie has worked for Vertex Inc., TÜV Rheinland GmbH, AlixPartners, Negotiation Advisory Group, and Strategic Decisions Group GmbH.

Which industries is Amelie most experienced in?

Amelie is most experienced in industries like Professional Services and Information Technology (IT).

Which business areas is Amelie most experienced in?

Amelie is most experienced in business areas like Project Management, Marketing, and Information Technology (IT). Amelie also has some experience in Procurement and Purchasing.

What is the availability of Amelie?

Amelie is immediately available full-time for suitable projects.

What is the rate of Amelie?

Amelie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Amelie?

To hire Amelie, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 870-1030 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.