Project Lead / Senior Consultant

• Developing the Go-To-Market strategy for downloadable (digital) programs for home appliance hardware (dishwasher, washing machine, cooking instruments)
• Planning of MVPs (Minimum Viable Product) and testing concepts to validate product offerings and go-to-market approaches
• Operative steering of a MVP - test for dishwasher programs (leading a project team of 10 people)

• Operative Integration of the Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH
• Established operative processes e.g. procurement processes
• Assessed market potentials and product requirements through user research and a conjoint analysis
• Executed an App-Store sentiment analysis to identify unique product features
• Developed a new marketing and content concept based on the usage of Influencer Marketing
• Lead the IT Admin and the Strategy & Operations team

Project excerpt (exemplary):

Digitization / Business Development / Sales:

• Responsible for the project management during sales roll-out for digital solutions/products for restaurants delivered by METRO Group
• 12.000 products sold across 12 countries in less than 6 months

Digitization / Business Development / Sales:

• Built a startup research lab across 6 cities in Europe. More than 300 restaurants acquired within 7 months to test startup solutions within the gastronomy industry

Media / Business Development:

• Setup of a content marketing agency (SevenOne AdFactory) for Pro7Sat1 clients and development of corresponding strategy for the Pro7Sat1 Media Group

Startup / Business Development:

• Elaborated an investment proposal for Debao.de – a German/Chinese e-commerce startup aiming to approach venture capitalists globally

Telco MNO / Business Development:

• Leading a customer migration project for Vodafone GER. Migrating 100.000 B2C customers out of their old tariffs into a new portfolio

Telco MNO / Business Development:

• Development and execution of a go-to-market strategy for the B2B cloud portfolio of the Deutsche Telekom AG focusing on small and medium enterprise customers in Germany in collaboration with partners such as T-Systems, SAP, and ScanPlus

Internal Tasks:

• Team & Project-lead (leading a team of 5 consultants)
• IBP Country Lead Swiss
• IBP Marketing Cluster Lead / Head of Marketing, therewith in charge of partner management, the ongoing website redesign, social media activities, client & internal events
• Published Whitepapers: "Roam Like Home" & "New Value Added Services within the telecommunication industry"
• Public speaking at conferences (e.g. LTE World Summit 2014 in Amsterdam)

• Responsible for the German telecommunication market model/market forecasts
• Lead of the German investor relations process
• Development of the Telefónica Germany 3-year business plan
• Preparation of the strategy presentation for the European Telefónica Board (for & with C-level management)