Sahra Hainke
Business Development
Erfahrungen
Dez. 2020 - Bis heute
4 Jahren 7 Monaten Essen, Deutschland
Business Development
E.ON Group Innovation GmbH
- Business development for three different innovation projects with the common aim to reduce CO2.
- Project lead for an innovation project in the Co-living area.
- Developed an app prototype with an agile team; created a business case and pitched internally for budget, acquired pilot customers, performed a pilot, prepared legal contracts & marketing strategy for MVP/Go to market.
- Developed and tested a loyalty management concept.
Okt. 2020 - Bis heute
4 Jahren 9 Monaten Roermond, Niederlande
Head of Marketing
ECfDT BV
- Build and lead an international team of marketers.
- Responsible for driving Uffective's brand awareness, new customer growth and retention through strategic, tactical and scalable marketing activities.
- Secured brand, build team, implemented LinkedIn and google campaigns, implemented a Marketing lead automation & lead qualification strategy.
Mai 2019 - Mai 2020
1 Jahr 1 Monate Düsseldorf, Deutschland
Project Management
1&1 Versatel
- Project management for the development and implementation of SD-WAN (Software Defined - Wide Area Network).
- Implementation of project planning and preparation of business cases and analyses as well as project controlling/status check.
- Analysis of customer requirements & performance of the supplier tendering, selection and negotiation for the best market fit.
- Developed a go-to-market strategy.
Jan. 2018 - Jan. 2019
1 Jahr 1 Monate München, Deutschland
Project Lead
M-net Telekommunikations GmbH
- Project lead for a customer migration project within marketing and sales.
- Lead go to market strategy and launched a new cloud PBX product as well as developed 5 further fixed line products; defined business cases, derived sales targets, established sales reporting and trained the sales team of 50+ account managers as well as business partners.
- Set up, motivated, trained and coached the team to deliver extraordinary performance.
- Introduced successfully a new cloud PBX as well as 5 fixed line products to the market.
Mai 2017 - Bis heute
8 Jahren 2 Monaten Düsseldorf, Deutschland
Founder & Managing Director of Mindful Matcha
Mindful PS&C GmbH
- Founded "Mindful Matcha" a tea start-up which purpose it is to bring mindfulness and by this an increase in performance to the business world.
- Defined business strategy, developed the product, established excellent relationships with suppliers, hired and motivated a high performing team, attended accelerator programs, launched the product, won Vodafone as a customer and performed mindfulness trainings with the HR team.
- Set up partnerships with online retailers and yoga retreats.
März 2016 - Okt. 2017
1 Jahr 8 Monaten Essen, Deutschland
Director Sales Steering DACHL
ista Deutschland GmbH
- Lead the sales steering, sales controlling and the CRM Team to achieve predefine targets.
- Co-responsible for a restructuring programme of Sales and Marketing, with the aim of serving the customer better.
- Planned and define sales strategies, and conduct analysis of market potential, sales performance, and customer value using steering instruments like campaigns, commissioning and performance reviews.
- Directly reported to senior management regarding performance of all sales channels including direct, indirect, online and campaigns, and provided report on the performance of the entire organisation.
- Managed processes for lead and campaign management and responsible for project management of further development of the CRM system Microsoft Dynamics.
- Ensured acceptance of the system by sales reps through change management.
- Originated change request definition, ensured quality and test management and provided first level support for all 300+ CRM users.
- Established and maintained alignment between sales and strategic targets to enhance performance.
- Assessed business requirement while developing regular management report and forecasting method.
- Tactfully secured € 2.6 million budget, including four more FTEs for further feature developments like lead and campaign management and process automation within the CRM system.
Juni 2015 - Feb. 2016
9 Monaten Düsseldorf, Deutschland
Group Leader Performance Management and Planning
Vodafone GmbH
- Monitored and led the group performance management in order to set the right sales targets and steer sales to peak performance.
- Planned and defined the sales targets of enterprise sales and distribution channel and assured the achievement of the defined KPIs through performance management.
- Identified and captured market opportunities through flexible response to competitors and market requirements as well as prioritised and steered the sales measures with the highest business impact.
- Detected threats and promptly took countermeasures e.g. campaigns in case of insufficient sales performance, as well as developed measures for margin oriented sales management.
- Defined vision, implemented team strategy and provided support to team to achieve the goals as well as introduced scrum to keep the team in this complex environment up-to-date and force knowledge transfer within the team.
- Created and applied standards for the planning and performance measurement process.
- Successfully formulated a performance management tool with an aim of steering sales towards growth.
Nov. 2013 - Mai 2015
1 Jahr 7 Monaten Düsseldorf, Deutschland
Marketing Manager
Vodafone GmbH
- Capably managed all affairs of the go to market strategies for all landline fixed net products within the Enterprise Channel Marketing Team (B2B).
- Arranged campaign "Acquisition ZV Fixed" which considerably enhance sales numbers by 36%; and introduced an upgrade process to enable proactive contract renewals which saved internal costs and increased customer satisfaction.
- Published "OSL contract" a contingent agreement between Vodafone and Deutsche Telekom which increase the utilisation from 61% to 95% and contributes to the net promoter score (NPS).
- Launched new enterprise IP product as well as introduced "IP ALA Campaign" for the B2B IP product with separate price points in order to steer strategically towards the high potential market.
März 2013 - Okt. 2013
8 Monaten Düsseldorf, Deutschland
International Account Manager / Area Manager
Vodafone GmbH
- Functioned as Area Manager and delivered strategic support for around 40 other Account Manager/Area Manager to secure international deals.
- Leveraged professional skills while acquiring new customers, and retaining existing customers and managed the sales turnover of more than € 2.7 million in an efficient manner.
- Accelerated the top three prospects through c-level selling, strategic account management and winning complex sales during contract initiations.
- Significantly increased customer base turnover by 2% and generated new contract with total value of € 1.3 million within six month utilising effective negotiation skills.
Mai 2010 - März 2013
2 Jahren 11 Monaten Düsseldorf, Deutschland
Account Manager SME
Vodafone GmbH
- Utilised various marketing techniques and acquired new customers within the "Small Medium Enterprises” segment and achieved all sales and new customer objectives.
- Supervised multiple sales operations of German outbound project, as well as closed international deal with mobile voice, fixed line, MPLS and office net across four countries with total contract value of € 1.4 million.
- Top Team FJ 2011/2012 (Ranked 6 out of 117 Account Managers).
Jan. 2009 - März 2009
3 Monaten London, Vereinigtes Königreich
Global Business Product Management
Vodafone Group Services Ltd.
Juli 2008 - Sept. 2008
3 Monaten Düsseldorf, Deutschland
Enterprise Marketing Business Partner
Vodafone GmbH
Jan. 2007 - März 2007
3 Monaten Hannover, Deutschland
Procurement for the T5
Volkswagen Utility Vehicles
Zusammenfassung
A visionary and result oriented sales and marketing executive offering more than 10 years of valuable experience within telco, energy and food industry. Proven track record of performing well in multinational organizations under very competitive market conditions. Skilled in developing, defining and implementing organisational, sales and marketing strategies resulting in success for both the customer and the company. Proficient at growing revenues and profits by successfully directing customer experience. Excellent leadership and entrepreneurial skills.
- Project Management
- Sales & Marketing
- Stakeholder Management
- Sales Operations
- Product Development
- Process Management
- Client Satisfaction & Retention
- Entrepreneur
- Start-up Founder
- Excellent Leader
- DVNLP-Coach
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse
Spanisch
Grundkenntnisse
Ausbildung
Okt. 2013 - Juni 2015
Hult International Business School
Executive MBA, Change Management - San Francisco Campus; Crisis Communication - Shanghai Campus; Women in Leadership - San · London, Vereinigtes Königreich
Okt. 2006 - Juni 2009
FHDW Hannover
Bachelor of Arts · Business Administration - International Management · Hannover, Deutschland
Okt. 1999 - Juni 2006
Ratsgymnasiums Stadthagen
Allgemeine Hochschulreife · Stadthagen, Deutschland
Zertifikate & Bescheinigungen
DVNLP-Coach
NVNLP-Practitioner
Top Team FJ 2011/2012
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