Christoph Plamper
Interim Marketing Manager
Erfahrungen
Head of Marketing & Comms
Caspar Health (GOREHA GmbH)
Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients. Managed all aspects of marketing, brand messaging and public relations. Reported to CHRO, member of executive leadership and ops committee.
- Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
- Architected new PLG / app marketing playbook with Product and Data, achieving +150% 5-star app reviews from patients / +10 NPS
- Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance.
Consultant
Mimi Hearing Technologies
Led relaunch of global corporate website, migration of several legacy sites and a client portal to a headless Wordpress setup and no-code landing page builder, achieving +300% site traffic increase, top search engine rankings and lighthouse score. Hired and coordinated agencies, web and UX designers and developers. Redesigned user experience, site functionality, conducted keyword research, onpage SEO and content optimisation. Achieved seamless migration to Google Analytics 4, DataStudio/Looker and integration with MarTech stack. Collaborated with legal on global data privacy topics, achieving full GDPR compliance.
Head of Marketing
Mimi Hearing Technologies
Led global marketing, PR and brand team (5 FTE) and agency relationships with budget and team responsibility. Reported directly to CEO, member of commercial steering committee.
- Steered award-winning global brand relaunch ("Fast Company Brand’s That Matter", "Best of IFA 2022") and strategic repositioning to a leading B2B2C ingredient brand
- Strategised and executed 10+ global integrated product launches and multi-channel campaigns (Digital, TV, Content, PR) with major audio, TV and mobile brands and partners
- Optimised ABM playbook and implicit lead scoring in Hubspot CRM (+25% MQL/SQL)
- Developed new B2B SaaS pricing and marketing strategy to grow US / CN markets
- Collaborated with Johns Hopkins on global rollout of Hearing Number patient campaign.
Head of Marketing
Healex
Built and scaled the Marketing, PR and Sales departments and all channels with P&L and team responsibility (5 FTE MarCom, 15 cross-functional sales). Reported to CEO.
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Led six product launches (SaaS/PaaS, apps), developed multi-touch sales and demand generation campaigns to clinics, pharma, biotech and CRO, achieving six digits revenue per campaign, surpassing clinic sales goal by +200% YoY. Led launch of first CoV-19 employee vaccination & visitor entry app for hospitals, acquiring 220K users in 1.5 months
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Built complete marketing automation, sales, analytics stack (Pipedrive CRM, Zendesk, ActiveCampaign, DataStudio, Segment), developed all websites and custom customer portal
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Managed strategic projects (Cov-19 vaccination app, Public Affairs, Hospital Futures Act, Healthcare Apps, Market Research) and key partnerships (e.g. SAP)
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Directed all webinars, sales enablement content, wrote 20+ blog articles and case studies
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Led fundraising, investor communications, prepared board and advisor meetings.
Marketing Expert and Advisor
High-Tech-Gründerfonds Management
Advisor in VC due diligence.
Interim Consultant
Kontrast Communications for a major global B2B wholesaler
Led and strategised development of brand architecture, launch, marketing strategy, pricing strategy, value-added services, market research and agency pitch for the launch of a new global umbrella brand and repositioning.
Expert Consultant
A leading global biotech skincare company
Consultant in successful VC investment round and sharpening of company profile. Streamlined brand positioning, created investment pitch deck, conducted brand and market research.
Senior Strategy and Marketing Consultant
FCB Global (now Carl Nann) for Volkswagen
Collaborated in development of mobility marketing and novel customer loyalty strategies. Extensive market research and analysis of global MaaS and product marketing strategies for new Mobility as a Service (MaaS) and ride sharing solutions.
Advisor
StartBoosters GmbH
Provided advice after co-founding.
Strategy Consultant
EnBW Energie Baden-Württemberg
Developed go-to-market strategies and validated multiple IoT business models for IoT startups (smart sensors). Provided GTM and marketing support for IoT startup.
Co-Founder & Partner
StartBoosters GmbH
Consulted in setting-up of corporate accelerator and incubation programs, e.g. for a bank. Sourced startups and tech. Provided interim marketing support for programs and startups.
Advisor
Plamper Consulting
Support and mentoring in brand positioning, marketing strategy, fundraising, go-to-market for various startups in Digital Health, B2B SaaS, E-Commerce.
Interim Senior Brand Consultant
FCB Hamburg (now Carl Nann) for NIVEA
Led successful agency pitch for the launch of NIVEA Baby. Developed pitch strategy, high-growth brand launch, e-commerce and digital marketing strategy, planned campaign dashboards, MarTech and analytics tool stack.
Project Lead and Senior Consultant
LEOTAINMENT (now Dentsu Aegis) for L'Oréal and Garnier
Developed and steered video, content marketing and influencer marketing campaigns for the development and roll out of the EMEA social media strategy.
Owner
Plamper Consulting
Strategic and operational management of brand, marketing and communication projects. Assumption of interim management and line roles. Consulting activities for major brands, agencies and startups, including VW, NIVEA, Toshiba, L'Oréal, Garnier, Huawei, EnBW, Resmed.
Freelancer & Consultant
Consulted in digital marketing, e-commerce, web development, SEO, social media, PR.
Project Assistant in Strategic Marketing
METRO Cash & Carry Germany
Coordinated and edited all national marketing email newsletters, improving opening rates by 50%.
Marketing Assistant in International Marketing
METRO Cash & Carry International
Collaborated in the group-wide global strategy project Mercury regarding the realignment of Metro Cash & Carry. Collaborated in the development of marketing concepts for the new global umbrella brand including FMCG marketing, own brands, new pilot stores, strategic analyses.
Research Associate / Assistant
Institute for Health Economics (University of Cologne)
Analysed study data and administrated databases with SQL and Microsoft Access.
Research Associate / Assistant
Institute for Health Economics (University of Cologne)
Analysed study data and administrated databases with SQL and Microsoft Access.