Interim & Consulting - I solve problems and make cool things work digital | worldwide | critical & original

Institute a data-first methodology for Direct-to-Consumer Sales and Marketing Transformation for FSM. Lead the coordination, design, and execution of these processes, while continually developing and optimizing existing processes, along with their associated interfaces and responsibilities.

• Deploy a data-driven approach for User Journey and Go-To-Market strategies. Manage process-oriented projects and workshops, identifying potential weak points and architecting solutions to rectify them.
• Centralize data and MarTech strategies across 52 markets and 168 Ad-Accounts. Implement a unified Customer Data Platform (CDP) and Customer Data Hub (CDH). Manage cross-functional projects and facilitate know-how transfer for stakeholders, particularly global C-Level stakeholders.
• Oversee tracking and cross-domain optimization in Adobe Experience Manager (AEM), incorporating tools such as Adobe Analytics, Power BI, Datormama, Tableau, etc. Guide stakeholders in implementing strategic transformation and optimization programs.
• Conceive a data strategy for A.I. and manage cross-domain stakeholders regarding MarTech & SecTech centralization. Shape the introduction and refinement of new processes, BPM product futures, and their continuous optimization, digitalization, and automation.
• Implement global ePaaS (ePrivacy-as-a-Service), ensuring GDPR compliance. Enhance stakeholders' knowledge base through targeted training and coaching initiatives, including SIEM optimization.
• Conduct a global data maturity analysis. Further develop BPM product by crafting detailed process descriptions and operating instructions for global IT governance and global project assurance for MarTech & SOC
• Assume global cross-functional BPM lead roles to implement and influence the organization's Data strategy, fostering a culture of process-oriented performance management.

• Data-Driven-Marketing for CRM & B2B & B2C Demand- & Lead-Generation
• User-Journey & Go-To-Market-Strategy
• Re-Launch Website & Campaign-Management for all websites ( Global, GER, AT, NL, PL, FR, BE, IT)
• Tracking (On- & Offline) for ITP (intelligent tracking prevention) via Re-Targeting, CRO & Tag Management
• Optimizing Google Tag Manager & Google Analytics & Tracking

• digitizing the market leader in online- & strategic-marketing-automation
• strategic leadership & coaching of 7 FTE performance-, content- & influencer-marketing
• overseeing an advertising budget of 540.000€ per year
• online Lead- & Sales-Generation | implementing Sales-CRM (Profiling, Lead-Scoring/Nurturing)
• implementing Abandon-Cart-Management, Re-Targeting & Conversion-Rate-Optimization
• reducing CAC & lifting ø-ROAS from 2,6 to 9,18
• part of the executive management
• Optimizing Google Tag Manager & Google Analytics for Attribution-Model

• strategic leadership & coaching of marketing-, sales- & key-account-team + freelancer & agencies
• implementing Candidate-CRM with digital-scorecards & automations
• overseeing Marketing-Budget of 951.000€/year
• Candidate-Journey & Tracking (On- & Offline) for Re-Targeting, CRO & Tag Management
• Optimizing Google Tag Manager & Google Analytics for Attribution-Model
• hiring & salary negotiation, general (price-) negotiations with marketing partner
• 2019 exit to recruit holding co | JPN

• Strategic data projects, design, and execution of data-centric frameworks, optimizing data streams. Persistently enhance and refine these strategies, ensuring alignment with broad corporate objectives.
• Centralizing various data pipelines towards Power BI including API Frameworks combining Datorama, Tableau, Qlik, Adobe Analytics etc.
• Optimizing SIEM-Platforms (QRadar, Splunk, etc…) in SOC environment
• Guide stakeholders in implementing strategic transformation and optimization programs
• Oversee cross-functional projects and facilitate knowledge transfer among global stakeholders.
• Implement CDP, CDH,SOC, Usecases and data pipelines, DAX & API developement etc.
• Data centralization projects optimizing data silos.

Consulting Agency specialized in Sportsponsoring, Event-Management & Market-Research.

Field: Strategic Olympic Partner