Mark Maczat
Strategy Consultant / Project Leader
Erfahrungen
Manager
Altman Solon
Manager for commercial due diligence and strategy projects in the TMT industries (European focus)
- Led sell- and buyside CDD projects on fibre network operators in Germany, UK and Italy
- Investigated commercial benefits to merge the tower portfolios of two leading German mobile telcos
- Coordinated sell-side CDD projects on large hyperscale and retail-oriented data centres players
- Conducted buyside commercial due diligence projects on small and medium-sized software companies (healthcare solutions, ERP software for electrician companies, data integration software)
Industry Expert/Manager
Altman Solon
- Commercial and technical due diligence projects on European fibre broadband providers
- Led commercial sell- and buyside and technical due diligence projects on European towercos
- Managed a national cable/fibre network strategy project for a leading international cableco
- Conducted a buy-side CDD on a SaaS player providing proactive conversational AI solutions
- Evaluated specific business areas of a leading online classifieds player in the German market to support a private equity firm with the due diligence in an early bid phase
External Consultant
Alvarez & Marsal
- Buy-side red flag due diligence on a global software company specializing on unified endpoint management
- Buy-side red flag due diligence on a global reinforcement materials provider
- Strategy update development for the annual meeting of an international paint stripping provider
Industry Expert
FTI Consulting
Commercial buy-side DD on a global telco infrastructure provider (terrestrial, subsea, datacenters)
External Consultant
IDnow
Supported the development of the growth and internationalization strategy for a leading provider of remote identity verification services to double revenues within 2 years
Transformation Manager/PMO
Klöckner Pentaplast (Strategic Value Partners)
- Defined the 50 most impactful global projects to increase profitability in close cooperation with the Chief Strategy Officer and international business departments
- Set up the PMO tools and reporting standards
Technical Project Manager for Digital Transformation Projects
O2 Telefónica Germany
- Coordinated the PMO program to digitize and standardize customer service processes together with business and IT departments and the selected software supplier
- Led the technical development of customer service channels/touchpoints for the introduction of a new tariff proposition with up to 3 multicards and 10 data cards
- Coordinated the definition of business and technical requirements and the tender process for a new artificial intelligence solution to increase customer self-service and to lower costs
External Consultant
OMMAX
Supported a commercial buy-side due diligence on an online retailer for medical clothing
Industry Expert
Schickler Management Consultancy
Conducted a buy-side red flag due diligence on a leading specialist information provider in the DACH market
Project Leader
Simon Kucher & Partners
- Developed a new wholesale pricing strategy for a fibre backbone provider to cater different groups of internet service providers
- Defined a new price and discount structure with focus on price optimization
- Prepared the client with negotiation tools (balance of power, concession matrix, battle cards) for upcoming negotiations with key clients
Principal
enable2grow
Supported the development of the corporate growth strategy for a leading global media company with focus on digital business models
External Consultant
goetzpartners Management Consultants
- Conducted a commercial due diligence on a leading additive manufacturing company (3D printing)
- Accomplished the buy-side due diligence of a global ophthalmic laser manufacturer
- Conducted the buy-side due diligence of an international road logistics platform
- Introduced value-based pricing at a global manufacturer of rail transportation systems (building up on the Siemens MindSphere platform)
- Developed the strategic re-orientation for the Direct Marketing and E-Commerce units of a large international publishing house
Multi-Project Manager
maxdome (ProSiebenSat.1)
- Managed a comprehensive quality of service improvement program and set up the PMO, introduced a QoS KPI dashboard to drive continuous improvements in user experience and platform stability
- Led the integration of a user focused movie recommendation service across all platforms which has contributed to significantly higher subscription usage and lower churn rates
- Designed the approach for an extensive revision and enrichment of video asset metadata to enable advanced search and recommendation features and user experience enhancements
- Coordinated the technical integration and successful market introduction of Google Chromecast (second screen solution with Android, iOS, Chrome web browser as sender) in Germany and Austria
- Operated a complex information security program to ensure adequate levels of protection against external and internal security threats and to maintain compliance with data protection law
Project Leader
The Boston Consulting Group
Engagement manager for top-management projects in the telecommunications and mobility sectors
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Investigated the future of travel and transportation in a 15-month project together with the World Economic Forum and top executives from over 50 leading companies from automotive, rail, aviation, hospitality, logistics, IT, telecommunications, and public authorities. Identified and detailed cross-industry solution spaces with special focus on disruptive technologies and business models. Conducted C-level workshops in Europe, USA, Asia, Latin America and at the Annual Meeting in Davos, January 2013.
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Developed a global offshoring strategy for a European network equipment manufacturer, which reduced costs by over €200 million p.a. Managed consultant teams for the Asian country pilot, detailed business case and global transformation program
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Introduced strategic workforce management at a leading mobile operator in the Czech Republic to steer and synchronize workforce demand and supply in the Technology area (IT/NT). Developed immediate and long-term HR measures increasing the efficiency and competitiveness
Mobile Broadband Consultant
T-Mobile USA
Joined T-Mobile US team for several months to foster knowledge transfer from more mature European Mobile Broadband markets and to support development of new propositions
- Delivered a prepaid strategy for the US market and coordinated cross-functional team to detail proposition design and development of an instant mobile prepaid offering
- Coordinated the user interface development for a future mobile broadband client to establish a common look & feel across Europe and the US
- Conducted various workshops (e.g., on pricing strategy, device bundling, roaming, user experience)
Senior Marketing Manager Mobile Broadband
T-Mobile International / Deutsche Telekom
Marketing strategy and proposition development for 10 European T-Mobile countries with more than 4 million mobile broadband subscribers and over €500 million annual revenues. Managed strategic key programs and cross-functional multi-national teams
- Designed and launched comprehensive data cards propositions in European business markets and mobile broadband consumer mass market propositions together with local T-Mobile subsidiaries in both postpaid and prepaid segments
- Introduced a network quality differentiation & traffic management strategy to exploit customers' willingness to pay for premium experience and to address also target segments with lower quality demand and budgets
- Outlined bundling strategies and negotiated partnerships with leading laptop / netbook manufacturers. Defined business model, sales processes, packaging and promotion for device bundles, which gained a significant sales push in the participating T-Mobile markets
- Defined proactive retention strategies to address mobile broadband churn risks and to increase customer stickiness. Introduced action catalogue in European markets, which reduced the churn rates by up to 50%
- Developed value added services bundles sold together with mobile broadband access tariffs. Identified and negotiated suitable partnerships (security, gaming, location-based services) and created new business and operating models. Launched VAS bundles in several European markets, to provide additional revenues and differentiation by integration in premium price plans
- Expanded the European public Wi-Fi business of T-Mobile HotSpot to > €35 million p.a. as proposition marketing lead. Managed the international marketing strategy and product roadmap
Consultant / Senior Consultant
Detecon International
Telecommunications and Media consulting focused on innovation management and marketing
- Defined business requirements, led the conception, set up PMO and coordinated the system integrators implementing an autonomous business support system (SAP / Siebel) for a T-Mobile spin-off
- Designed the corporate convergence strategy for the Innovation Board of Deutsche Telekom group. Analyzed technology, market and consumer trends, corporate environment and developed competitive scenarios. Presented strategic recommendations how to leverage fixed / mobile and voice / data convergence opportunities
- Created an intellectual property strategy for the Innovation Board of Deutsche Telekom group. Clustered patents according to future strategic importance and identified areas for R&D intensification, cooperation and acquisition. Recommended divesture of non-relevant patent clusters
- Investigated the business potential for industry specific Intranet feeds provided by the German press agency (dpa). Interviews with potential customers (communications departments of large enterprises). Presented strategic recommendations for a market entry to the CEO
- Developed Internet market entry strategies for several units of the Wolters Kluwer publishing group. Coordinated projects to introduce new electronic media products
Business Analyst / Consultant
Accenture
Telecommunications and High-Tech practice: Finance / Controlling and CRM process consultant in SAP and Siebel software projects