Marketing & Creative Strategist

Secured start-up funding. Offering Marketing & Creative Services: Consulting & Strategy | Project- & Interim-Management | Creative Concepts | Team Upskilling & Workshops

• Since 04/2024: MIRAGUA Supporting the water brand with their marketing needs, including creating pitch presentations to boost sales efforts and convince NGOs. These presentations also involved sharpening brand positioning and refining the overall look & feel

• 05-06/2024: Westwing Group SE Conducted research and crafted an inspiring presentation for and with the C-Level focusing on customer behavior insights (e.g., Gen Z), and identifying key retail trends to watch for the future of retail and e-commerce

• Led a team of editors to create state-of-the-art editorial concepts for brands, theme campaigns and mega sales events that excite and convert prospects into buyers
• Managed an international restructuring, including: taking over new markets, analyzing and redefining current structures, processes and roles, change management, introduction of tools to foster collaboration and ensure operational efficiency
• Responsibility for the editorial roadmap and content planning on a quarterly, weekly, daily basis that was translated into all Westwing communication channels and markets
• Led in a fast-paced environment: editorial responsibility for a daily newsletter reaching millions of members and website content that is changing every day (Westwing Club-Sales, formerly Westwing.de)

• Led a graphics and photo production team of 6 creatives (graphic designers, stylists, photographers), designing the daily Westwing.de newsletter and website and producing inspiring on-brand content for both
• Developed and implemented the visual vision for the year 2020, specifying the overall look and feel of content presented to the Westwing customer
• Identified fields of development for the team & organized autodidactic workshops
• Established new processes and mechanisms to ensure smoother interactions between various departments (e.g. editing team, marketing team)

• Developed paid social media creatives to drive leads, conversion and brand awareness on Facebook, Instagram and Snapchat
• Led a team of two creatives, oversaw and optimized the creation of ad content
• Supported company-wide special video topics (e.g. influencer marketing, landing page videos, Westwing private label, company video)

• Managed the wholesale marketing budget of the international markets
• Planned and executed promotional concepts, international events and tradeshows
• Supported the C-level executives in managing and developing the license business (fragrances, bodywear, shoes)
• Supported the PR and social media managers in planning and executing country specific activities