Kristoffer Lange
Senior Experience Strategist
Erfahrungen
Jan. 2025 - Dez. 2026
1 JahrSenior Experience Strategist
International Energy Provider (Confidential)
- Led a comprehensive touchpoint analysis across three major European markets, ensuring the brand’s messaging and market positioning aligned with evolving energy-sector trends and regulations.
- Executed robust secondary and primary research—including user data analysis and market benchmarking—to capture a comprehensive view of customer experiences and competitive dynamics within the energy sector.
- Collaborated closely with cross-functional teams (product management, data analytics, marketing, and senior leadership) to ensure that research insights translated into actionable strategic recommendations.
- Synthesized qualitative and quantitative data to derive actionable insights, advising on adjustments to communication strategies and identifying opportunities for future projects to enhance brand alignment.
- Structured and presented key findings to relevant stakeholders, enabling data-driven strategic adjustments.
- Implemented a feedback loop to track brand perception shifts and continuously refine the go-to-market approach.
- Ensured that all recommended touchpoints, messaging, and user journeys resonated with the company’s core values and sustainability goals, reinforcing a cohesive, customer-centric energy brand.
Jan. 2024 - Dez. 2026
2 JahrenSenior Experience Strategist (Freelance)
Allianz
- Crafted a comprehensive strategy that places Allianz’s brand values at the forefront, making insurance coverage an emotionally resonant experience in everyday moments.
- Designed and tested prototypes in Figma that were functional and brand-aligned, ensuring a cohesive customer experience.
- Performed market research to identify trends and ensure the product reflects Allianz’s brand identity within a dynamic market landscape.
- Collaborated with cross-functional teams—including product managers, developers, designers, and C-Level executives—to maintain consistent brand messaging.
- Developed detailed customer journeys that communicated Allianz’s core brand messages, thereby enhancing customer engagement.
- Established a strategic framework to guide the development, launch, and scaling of the product.
- Monitored and iteratively improved the product based on customer feedback and performance data.
Jan. 2024 - Dez. 2026
2 JahrenUX Lead (Freelance)
HÄVG
- Led the creation of a digital solution for medical billing software, focusing on user-centric design, strategic research, and scalable development frameworks.
- Integrated HÄVG’s brand values throughout the UX process, ensuring that the interface is functional and aligned with the brand.
- Conducted in-depth research to understand internal user needs and ensure the solution effectively reflects HÄVG’s brand message.
- Developed wireframes, storyboards, and user stories in Figma with special attention to elements that reinforce the brand’s aesthetic.
- Established a framework that is both technically scalable and guarantees consistent brand communication in future updates.
- Coordinated closely with developers and stakeholders to ensure technical implementations consistently align with the brand.
Jan. 2022 - Dez. 2025
2 JahrenSenior Experience Strategist (Freelance)
RedBull
- Led a project to reposition the outdoor platform, translating Red Bull’s dynamic brand identity into the digital realm.
- Developed a new brand vision aligned with business goals and encapsulating the adventurous lifestyle and spirit of Red Bull.
- Utilized secondary market research to analyze brand perception within the competitive landscape and identify opportunities for enhancing the brand identity.
- Facilitated ideation and collaborative workshops with internal and external stakeholders.
- Created customer journey maps that embedded core brand messages throughout the user experience.
- Developed scalable design guidelines in Figma to ensure that the brand vision remains consistent as the platform expands.
Jan. 2021 - Dez. 2023
2 JahrenSenior Experience Strategist (Freelance)
Fjällräven
- Conceptualized a platform that translates Fjällräven’s authentic outdoor experience into a digital brand environment, strengthening the emotional bond with the brand.
- Evaluated existing e-commerce and social media infrastructures to enhance brand communication and consistency.
- Conducted comprehensive research to understand target audiences and market trends, aiming to highlight Fjällräven’s brand essence.
- Created detailed user personas and customer journeys centered on Fjällräven’s values and experiences.
- Designed the platform’s core functionalities in Figma to ensure every digital touchpoint effectively communicates the Fjällräven brand promise.
- Developed a roadmap for integrating the platform into the existing digital ecosystem.
- Coordinated with stakeholders and cross-functional teams.
- Focused on creating a unique, user-centered brand experience to position Fjällräven as a leader in the outdoor industry.
Jan. 2021 - Dez. 2022
1 JahrExperience Strategist Lead (Freelance)
LEDVANCE
- Defined the roadmap for LEDVANCE’s transition to a digital lamp brand, aligning long-term goals.
- Transformed LEDVANCE by refining its identity as a digital-focused enterprise.
- Conducted extensive interviews and analyses to identify internal strengths and market opportunities.
- Leveraged insights to develop innovative strategies that differentiate LEDVANCE.
- Developed customer journeys that optimized every touchpoint, from product experience to brand communication.
- Defined actionable, brand-centric initiatives for digital transformation.
- Coordinated with internal stakeholders to align strategic initiatives with LEDVANCE's brand.
Jan. 2021 - Dez. 2022
1 JahrSenior Experience Strategist (Freelance)
Siemens AG
- Shaped the digital transformation to make Siemens’ commitment to sustainability and innovation an experiential part of its brand.
- Conducted global research with C-level and former C-level participants to derive actionable insights and develop personas.
- Created sustainable personas that reflect Siemens’ brand values in environmental consciousness and technological innovation.
- Developed a comprehensive communication strategy that positions Siemens as a leader in sustainability and technology.
- Conceptualized brand-centric digital products in Figma:
- Siemens Xcelerator B2B Marketplace: Designed a digital B2B marketplace to optimize Siemens' product portfolio with a Persona-Driven Design approach.
- Aligned all initiatives with Siemens’ 2025 vision, emphasizing innovation, scalability, and sustainability.
- Engaged cross-functional teams and stakeholders for global market implementation.
Jan. 2020 - Bis heute
4 Jahren 6 MonatenMentor Experience Strategy
betahaus
- Provided strategic guidance to startups in AI, robotics, and VR content.
- Delivered 1:1 coaching on digital strategy, user experience, and customer experience.
- Helped startups implement localization strategies to align with European market expectations.
- Supported startups in identifying gaps and opportunities for market fit and scalability.
- Encouraged innovative thinking to enhance product usability and customer engagement.
Jan. 2020 - Dez. 2021
1 JahrUX-Lead (Freelance)
SEAT/CUPRA for envy
- Created low-fidelity and high-fidelity prototypes using Figma.
- Developed digital campaign strategies for the launch of the CUPRA Formentor.
- Designed and optimized the digital user experience for SEAT’s e-commerce shop.
- Conceptualized and developed landing pages aligned with user needs.
- Mapped comprehensive customer journeys to enhance the digital experience.
- Collaborated with cross-functional teams for strategy and brand identity alignment.
Jan. 2019 - Dez. 2021
3 JahrenExperience Strategist
Cocomore AG
- Conducted secondary and primary research, along with competitor analysis, to identify growth opportunities and user behavior trends.
- Developed detailed personas and customer journeys to inform strategy.
- Created tools and frameworks to support strategic digital transformation initiatives.
- Applied service design and UX methodologies to identify business opportunities.
- Delivered tailored solutions for clients including Samsung, Procter & Gamble, Nestlé, Admiral Direkt, Merz, Kölnmesse, and Super RTL.
- Partnered with cross-disciplinary teams to align strategic goals with client solutions.
Jan. 2018 - Dez. 2020
2 JahrenClient Service Consultant
Cocomore AG
- Advised clients on digital transformation and marketing strategies with a focus on CRM and content marketing.
- Expanded existing client relationships and supported new business acquisitions.
- Acted as the primary contact for clients on digital communications topics.
- Prepared briefings, coordinated stakeholders, and ensured alignment on project goals.
- Managed cost estimations and budgets to ensure financial constraints.
- Directed operational processes for client projects.
- Streamlined communication and fostered collaboration between clients and internal teams.
Jan. 2015 - Dez. 2019
4 JahrenAccount-/Project-Manager
Milk PBL / B+D Agenturengruppe / CMC-Sustainability GmbH
- Oversaw relationships with key clients, including SUPER RTL, Deutscher Fußball Bund, and Verbraucherzentrale.
- Planned and executed marketing campaigns across digital and offline channels.
- Directed end-to-end project processes, ensuring alignment with client goals.
- Developed integrated strategies to maximize reach and engagement.
- Collaborated with internal teams and external partners to deliver cohesive marketing solutions.
- Tracked and analyzed campaign performance to optimize results and inform future strategies.
Zusammenfassung
As an experience strategist, I understand the relationship between brands and their customers in order to derive concrete business-relevant goals and ideas.
With my experience in project and account management, I take responsibility for the project from the very beginning. My passion is to link user needs with concrete business goals of the brand to make projects measurable.
Sprachen
Deutsch
Muttersprache
Englisch
Muttersprache
Französisch
Fortgeschritten
Spanisch
Fortgeschritten
Arabisch
Grundkenntnisse
Ausbildung
Okt. 2010 - Juni 2014
HWR Berlin / BHT Berlin
Bachelor of Engineering, focus on sustainability · Economics and Engineering · Deutschland
Okt. 2008 - Juni 2009
Technisches Gymnasium Emmendingen
Allgemeine Fachhochschulreife · Deutschland
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