Senior Experience Strategist

Customer Touchpoint Analysis in three European markets to evaluate brand communication and perception.

• Energy Sector Research & Data Analysis: Executed robust secondary and primary research—including user data analysis and market benchmarking—to capture a comprehensive view of customer experiences and competitive dynamics within the energy sector
• Stakeholder Management: Collaborated closely with cross-functional teams (product management, data analytics, marketing, and senior leadership) to ensure that research insights translated into actionable strategic recommendations
• Insights & Strategic Recommendations: Synthesized qualitative and quantitative data to derive actionable insights, advising on adjustments to communication strategies and identifying opportunities for future projects to enhance brand alignment
• Presentation & Outcome Monitoring: Structured and presented key findings to relevant stakeholders, enabling data-driven strategic adjustments. Implemented a feedback loop to track brand perception shifts and continuously refine the go-to-market approach
• Brand Alignment & Customer Experience: Ensured that all recommended touchpoints, messaging, and user journeys resonated with the company's core values and sustainability goals, reinforcing a cohesive, customer-centric energy brand

Development of a new digital product in the insurance sector:

• Brand Vision & Strategic Positioning: Crafted a comprehensive strategy that places Allianz's brand values at the forefront, making insurance coverage an emotionally resonant experience in everyday moments
• Prototyping with a Brand Core: Designed and tested prototypes in Figma that were not only functional but also brand-aligned, ensuring a cohesive and engaging customer experience
• Market & Trend Analysis: Performed market research to identify trends and ensure that the product reflects Allianz's brand identity within a dynamic market landscape
• Stakeholder & Brand Ambassador Management: Collaborated with cross-functional teams—including product managers, developers, designers, and C-Level executives—to maintain consistent brand messaging across all touchpoints
• Customer Journey Mapping: Developed detailed customer journeys that communicated Allianz's core brand messages, thereby enhancing customer engagement
• Execution Framework: Established a strategic framework to guide the development, launch, and scaling of the product
• Outcome Monitoring: Monitored and iteratively improved the product based on customer feedback and performance data

Development of a digital brand experience platform for Fjällräven:

• Brand Platform & Digital Experience: Conceptualized a platform that translates Fjällräven's authentic outdoor experience into a digital brand environment, strengthening the emotional bond with the brand
• Integrated Infrastructure Analysis: Evaluated existing e-commerce and social media infrastructures with a focus on enhancing brand communication and consistency
• Research & Insights for the Brand Core: Conducted comprehensive research to understand target audiences and market trends, always aiming to highlight Fjällräven's brand essence
• Persona & Journey Development: Created detailed user personas and customer journeys that centered on Fjällräven's values and experiences
• Platform Conceptualization with Brand Focus: Designed the platform's core functionalities in Figma to ensure that every digital touchpoint effectively communicates the Fjällräven brand promise
• Strategic Integration: Developed a roadmap for seamless integration of the platform into the existing digital ecosystem, ensuring that brand messaging remains front and center
• Collaboration: Coordinated with stakeholders and cross-functional teams to align design, development, and implementation strategies
• Market Differentiation: Focused on creating a unique, user-centered brand experience to position Fjällräven as a leader in the outdoor industry

Development of LEDVANCE into a Digital Lamp Brand by 2025:

• Strategic Vision: Defined the roadmap for LEDVANCE's transition to a digital lamp brand, aligning with the company's long-term goals for 2025
• Brand & Digitalization Strategy: Transformed LEDVANCE by refining its identity as a digital lamp brand and guiding the transition to a future-oriented, digitized enterprise
• Integrated Research Approach: Conducted extensive interviews and analyses to identify internal strengths and market opportunities through the lens of brand identity
• Opportunity Identification & Brand Innovation: Leveraged insights to develop innovative strategies that differentiate LEDVANCE and position it as a modern, forward-thinking brand
• Customer Journey Mapping as a Brand Experience: Developed detailed customer journeys that optimized every touchpoint—from product experience to brand communication
• Strategic Vision 2025: Defined actionable, brand-centric initiatives for digital transformation that reinforce LEDVANCE's market differentiation and brand promise
• Cross-Functional Collaboration: Worked closely with internal stakeholders to ensure that all strategic initiatives consistently and effectively represent the LEDVANCE brand

Strategic and Conceptual User Experience Lead for SEAT and CUPRA:

• Prototyping: Created low-fidelity prototypes with foundational designs, high-fidelity content elements, and test-ready prototypes using Figma
• Digital Campaigns: Developed digital campaign strategies and assets for the launch of the new CUPRA Formentor
• E-Commerce UX: Designed and optimized the digital user experience for the SEAT e-commerce shop, improving usability and customer satisfaction using Figma
• Landing Pages: Conceptualized and developed landing pages aligned with user needs and business goals
• Customer Journeys: Mapped comprehensive customer journeys to streamline and enhance the digital experience across multiple platforms
• Collaboration: Worked with cross-functional teams to ensure alignment between design, strategy, and brand identity

Strategic and Conceptual Consulting for Key Accounts in Digital Marketing and Transformation:

• Digital Strategy: Advised clients on digital transformation and marketing strategies, emphasizing CRM and content marketing solutions
• Business Development: Expanded existing client relationships and supported the acquisition of new projects to drive revenue growth
• Client Liaison: Acted as the primary contact for clients on all digital communications topics, coordinating closely with Strategy/Planning, Data Science, SEA/SEO, Editorial, and Creative teams
• Stakeholder Management: Prepared detailed briefings, brought together relevant stakeholders, and ensured alignment on project goals
• Budget Planning: Managed cost estimations and budgets to ensure projects were delivered within financial constraints
• Operational Oversight: Directed operational processes for client projects, ensuring high-quality execution and timely delivery
• Cross-Department Collaboration: Served as the interface between clients and internal teams to streamline communication and foster collaboration