Freelance Product & Service Designer

Selected projects:

• GRDF Biomethane | Business research and innovation (2023) With the French natural gas distribution company GRDF (a subsidiary of the multinational EDF), we explored how the national gas distribution network could be expanded in the most economical and exhaustive way. We studied the current landscape, production and cost factors as well as national goals and legal regulations, visualised our learnings and prototyped early ideas for a simulator helping to identify expansion potential.

• WS Audiology | UX and UI design (2022) In the course of a large-scale rebranding, the hearing aids company WS Audiology redesigned their digital products. I supported DieProduktMacher in creating and documenting responsive components, expanding the existing design system in Figma while ensuring scalability across devices and accessibility for the elderly target group.

• LESER | UX design lead (2022 – 2023) Together with kuehlhaus, I supported their client, a leading safety valve manufacturer, in expanding and improving their digital services. My design contributions spanned various digital services, including a simulator and a resource center, from initial concept to integration and providing development support. The technical and complex nature of safety valves coupled with numerous interdependencies among various services demanded ongoing coordination with different internal roles and carefully crafting of a UX strategy, ensuring seamless integration.

• MyBMW App | UX design lead (2021 – 2022) I joined MyBMW's UX team as a lead designer for the My Trips statistics feature, the most requested feature at the time. My role encompassed the entire process from concept to launch, including project scoping, coordination with multiple teams, planning, research, journey mapping, use case development, data visualization, app integration, quality assurance, overseeing overarching dependencies, ensuring accessibility and integration into the existing design library.

• FOM Online Campus | UX design lead and UI design (2021 – 2022) I joined kuehlhaus to lead a UX team of four to design a responsive Online Campus for Germany's largest private business school FOM. The first functional MVP was launched just 4 months later, featuring a comprehensive dashboard and essential academic services. My role covered project scoping, planning and coordination, stakeholder management, user research, ideation, visual design, prototyping, and establishing a scalable multi-brand design system from scratch.

• UX Commando - DesignGouv | Service design and UX research (2020) As a senior product designer, I joined the direction of digital affairs of the French Government (DINUM) and helped to improve the online platform for vehicle registration, processing 10 million license requests per year. I executed a large audit of the online process, with a high focus on accessibility, used mixed-methods research to gain a better understanding of frictions and prototyped accessible design solutions aligned with government standards. I introducing the newly rolled out Design System preparing the platform for the visual transition. The satisfaction rate of the service increased by 10% in the following year.

• IXDS | Interaction design (2016+2020) With IXDS I developed and prototyped innovative in-car interaction concepts for next generation models, crafting user scenarios and storyboards.

• Futurice | UX research and service design (2019) At Futurice, I collaborated on several automotive projects, such as leading client workshops, user research, and prototyping for an internal production tool, and conducting field research on autonomous trucks.

• Bixby (Samsung) | UX and Voice UI design (2018 - 2019) I joined Bixby just before the launch in the German-speaking market, launch and designed voice interactions and helped integrate services of partners in the mobility, fitness, nutrition and tourism industries working in close collaboration with capsule developers.

• tado° | UX design (2019) I concepted and prototyped tado°s new boiler maintenance feature based on insights from previously conducted interview and survey findings.

• Idean (Capgemini) | UX consulting and service design (2018) I provided agile design coaching and process analysis for a large scale digital transformation program. I also supported in analysing and optimizing their internal sales process, conducted stakeholder interviews and visualised the current process to identify opportunity areas and facilitate actions.

• Mozilla | Field research (2017) With Mozilla's Audience Insight team, I conducted field research on the German Conscious Choosers, contributed in participant recuitment, planning, execution and reporting of research results.

• Freeletics | UX lead and UI design (2014 – 2016) UI and UX design for Freeletics' bodyweight and nutrition apps in close collaboration with the product management and dev team.

• Diverse design support for various tech startups (since 2012) Branding, visual design, communication strategy, UX and UI design, consulting and photography for a variety of startups from early stage to scale-ups in different industries, such as production management (CGWire), music streaming (Vinylstream), sports (Sidelyne), nutrition/ecommerce (Hirtengold), lifestyle (Shoplove), construction (Pave) and education (Cleverlize). From 2013 to 2014, I supported Telefónica's startup accelerator Wayra and mentored the first two Munich cohorts.

• Teaching and Mentoring (since 2012)

• Volunteer teacher at UX at ReDI School for Digital Integration (2023): Online UX courses for migrants with diverse backgrounds

• Introduction to UX CPE Lyon (2017 – 2021): 24 hour Master programme, CPE Lyon

• Mentoring UX Design Bootcamp (2020 – 2021): One-on-one mentorship of 4 students during a 10 months online program

• Facilitation Super Demain (2018 + 2019): With the French association Designer Éthiques, I facilitated workshops around ethical design and the environmental impact of digital technology during Super Demain, a public exhibition organized by Frequence École.

• Guest lectures in Graphic Design, Creative Coding and Ethics & Design: École Bellecour Lyon (2019), University Lyon 2 (2015), ISCOM Paris (2014 + 15)

• Design Mentor at ESA App Developer Camp in Frascati, Italy (2012)

Branding, packaging, 3D modeling, web and mobile app design, editorial design and photography for a variety of startups, small companies and clients from the public sector, among others for Deeple an IoT startup and Bybi a social responsible honeymaker.

Brand strategy development, production consulting