Daniel Mautz
Interim Head of Sales and Marketing
Erfahrungen
Apr. 2023 - Bis heute
2 Jahren 3 Monaten München, Deutschland
Interim Head of Sales and Marketing
The Mobility House
- Successful goto-market for a New Energy brand as a spin off. Developed brand positioning, marketing and communication activities including:
- Website, landingpages
- Videos
- Influencer Cooperations
- Press Conference
- Press releases
- Google and Meta campaigns*
- Responsible for product, marketing, sales and operations of energy tariff.
Sept. 2021 - März 2023
1 Jahr 7 Monaten München, Deutschland
Vice President Marketing & Communications
Sono Motors GmbH
- Exhibit expertise as group lead and management board member of automotive start-up based in Munich. Spearhead market group, including sub-teams such as marketing, content & production, events, communications, and customer success; ensuring seamless execution of tasks and compliance with set standards.
- Attained increase in car reservations from 11,000 to 22,000 within only a year.
- Contributed to shaping brand and professionalising company's marketing and communications activities.
- Smoothly executed one of worldwide biggest crowd funding campaigns with payment commitments of around €50M.
- Enhanced efficiency and productivity of company's marketing efforts through optimisation of past marketing initiatives.
- Supported business heading into IPO by implementing marketing and B2C-sales strategy; resulted in successful IPO with stock price increase of over 150%.
Apr. 2020 - Aug. 2021
1 Jahr 5 Monaten München, Deutschland
Senior Manager Brand Marketing & Media
LEGO GmbH
- Aligned campaigns with regional and global marketing entities to meet local demand. Oversaw media budget exceeding €40M, including ownership of media agency relations. Demonstrated distinguished performance as part of EUC Marketing Leadership team. Directed high-performing EUC marketing team and confirmed attainment of objectives in adherence with set regulations.
- Propelled business growth of 50% through smooth execution of global seasonal brand campaign "Rebuild the World".
- Uplifted seasonal sales of over 15% (YOY) by adding local spin to global holiday brand campaign 2020 with stronger performance and sales driven approach.
- Developed LEGO customer engagement mobile app for EUC in only three months as special project owner; effectively strengthened retail landscape during COVID-19 pandemic.
Juni 2018 - Apr. 2019
11 Monaten München, Deutschland
Director Digital (interim)
LEGO GmbH
- Served as internal consultant for digital marketing activities, delivering support to all brand managers. Established digital marketing guidelines, such as influencer marketing framework and strategies for programmatic campaigns and performance marketing in alliance with regional marketing teams. Led team with limited digital experience and ensured evaluation of digital marketing activities suggested by agencies.
- Improved performance and productivity of EUC brand managers by providing training and guidance.
- Setup EUC Digital Marketing from scratch and defined interfaces to new established global, regional, and local structure.
- Nurtured and fortified reliable working rapport with agencies through effective communication and engagement; decreased time to market and alignment efforts.
Feb. 2016 - Aug. 2017
1 Jahr 7 Monaten München, Deutschland
Director Digital Product
Constantin Medien AG
- Supervised team of 45 full-time employees; managing web, app, and full stack development, analytics, design, product management, and monetisation. Developed consistent atomic design approach for all SPORT1 products (digital and on air).
- Successfully launched new SPORT1 media player app within three months.
- Enhanced user experience and reduced time-to-market in product iterations through deployment of atomic design approach.
- Contributed to sport licensing deals by creating compelling business cases and innovative paid products, as well as played key role in securing various sport licenses.
Okt. 2014 - Jan. 2016
1 Jahr 4 Monaten München, Deutschland
Team Lead Digital Marketing
Constantin Medien AG
- Exhibited expert-level skills as team lead of Digital Marketing for Constantin Film and attained first-rate outcomes. Headed campaigns and brand development for blockbuster movie releases, including "Fuck ju Göhte" and "Er ist wieder da."
- Improved media efficiency by 25% through optimisation of media buying/planning and guidelines development.
Okt. 2012 - Sept. 2014
2 Jahren München, Deutschland
Creative Director UX/UI
SinnerSchrader AG (Accenture Song)
- Launched first BMW eSales platform in UK and Netherlands.
- Delivered end-to-end consultancy for digital transformation and important change projects.
- Established Munich branch of agency together with three other colleagues and developed talented team from scratch.
- Transformed Allianz DE website and maximised efficiency by adding direct sales capabilities and shifting business models.
- Streamlined functions related to recruiting, hiring, performance appraisal, and retention of 35-person UX/UI team.
Juli 2010 - Juni 2011
1 Jahr München, Deutschland
Executive Creative Director
PLAN.NET GmbH
- Participated in over 20 pitches in just ten months, including five wins.
- Delivered effective training and transformed team of 30 individuals into highly motivated and high-performing group.
- Executed ground-breaking cross-the-line campaign for Sprite "Wurf Deines Lebens,"; established brand as innovative and fun in German market.
Juni 2000 - Mai 2010
10 Jahren Hamburg, Deutschland
Developer, Concept Designer, Consultant
Jung von Matt, SinnerSchrader, Pilot Media, Faktor3
- Maximised blog engagement and reach through strategic blog marketing tactics.
- Propelled brand awareness and increased online presence through effective online PR strategies.
- Built websites and front-end applications utilising HTML, CSS, PHP, J2EE, MySQL, and JavaScript.
- Improved user experience of websites and e-commerce platforms by designing sitemaps, wireframes, and research.
- Delivered results-driven digital marketing campaigns, such as newsletters, affiliate performance, display, video, social, RTB, SEA, and SEO.
Juni 1998 - Bis heute
27 Jahren 1 Monate München, Deutschland
Consultant (Freelance)
Various
- Strategic Consultant with 360° marketing expertise and proven success in short- and long-term project management. Demonstrate abilities as first responder and trouble-shooter. Provide creative direction and general creative support to small and large businesses, including well-known international brands, such as BMW, MINI, Allianz, E. ON, Bertelsmann, Jung von Matt, Interone, and Kolle Rebbe. Steer end-to-end project execution, both independently and within teams. Possess expertise in digital product development and management, concept design, business analysis, innovation management, change management, and digital transformation management.
- Enabled cross-selling as well as increased usage of digital self-services by optimising user portal.
- Created award winning digital campaigns as creative director for numerous brands’ car launches.
- Delivered aid to several agencies in over 100 big new business pitches with high success rate of 20%.
- Built first fully user centric and playful car configurator that is on brand for BMW and MINI; still core of latest versions.
- Won more than 30 national and international creative awards (Cannes Lions, ADC, D&AD and others) with German Agency Jung von Matt.
Zusammenfassung
A strategic minded enthusiastic Consultant with 360° marketing and sales expertise with passion for developing effective marketing and advertising campaigns, strong brands, and market value to deliver measurable and revenue-generating outcomes. Growth-focused and business-savvy Marketing Executive with extensive experience in developing and directing marketing strategies for new market penetration and revitalizing existing markets for top-tier global brands. Radical success building and leading high-performing teams, developing marketing and branding initiatives, and organizing integrated marketing campaigns to improve brand awareness, and customer acquisition. Instrumental in driving growth through all relevant channels and increasing traffic and conversion to boost sales, ROI, and bottom line in highly competitive markets. Skilled in fortifying companies to lead in competitive markets and deliver innovative marketing products/services. Excellent communication skills combined with ability to build robust rapport and develop strategies for new market penetration and revitalizing existing markets, achieving challenging business goals.
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
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