Maike Petersen
DIGITAL Expert für Change, Strategie und Monsterprojekte
Erfahrungen
Consultant Email Marketing, MarCom
MERCK
Empowerment Email Marketing Enabling introduction KPI driven Marketing Website Optimization
Scrum Consultant
SunExpress
360° thinking Sparring Partner for Head of Department New processes Customer Centricity Know-how transfer and Team empowerment Visual Facilitating CRM & Salesforce Marketing Cloud Strategy Email Marketing Strategy Enabling SF Marketing Cloud 2.0 and Email Marketing 2.0 Enabling introduction SF Interaction Studio 360° Change Project
Consultant CRM
Cerascreen
CRM & SF Marketing Cloud Strategy Customer Centricity Email Marketing Strategy Enabling introduction SF Interaction Studio
Interim Head of Marketing & Sparring Partner C-Level
SIGEL GmbH
Sparring Partner for C-Level Digital Strategy, Product/Marketing/Sales Strategy, Email Marketing Strategy Growth Marketing New processes B2B Lead Generation Know-how transfer and Team empowerment Product Owner, Scrum Product-Marketing-Sales (PMS) 360° thinking Introduction of cross-divisional thinking and acting, drivers in Product Marketing Sales (PMS) 360° implementation and processes Drivers for change in sales to over 80% digitally-initiated revenue
Transformation Enabler, Coach, Consultant
Why Consult
Innovation empowerment Change Maker Masterclass Innovation Day New Way of Working Open Space & THINK TANK Sessions Network collaborations for best case learning, inspiration and empowerment Sparring Partner for C-Level
Product Owner, Scrum Master Enablement, Marketing Manager & Consultant, Digital Transformation
Dr. Ausbüttel
Agile Big Picture and Strategies Know-how transfer and Team empowerment Sparring Partner for Head of Department Product Owner Empowering teams for digital transformation challenges
Lampenwelt GmbH
Generate maximum revenue with the optimization of onsite, campaign and Product playout as well as the optimization of the entire process chain product-marketing-sales (PMS), this requires completely new 360° approach and processes throughout the company: agile working, a new mindset, more effective cooperation. Sparring Partner for C-Level and Board PMS 360° introduction & sustainable implementation Permanent fireworks of ideas for innovative approach Tear down silos; streamline all departments and make processes more efficient Marketing Strategy Providing operational support to teams in the implementation of optimizations Prio 1 Growth Project: New approach and structures 360° Product-Marketing-Sales (PMS)
CMO Chief Marketing Officer
bobbles TV
Development of the strategy of all online & offline marketing measures (80%, 20%) for the European pay TV platform "bobbles.tv" (subscription model), which was launched in August 2016.
Head of Team Online
Curtius Lütten Werbeagentur
Coordination of all online marketing measures for ECE shopping centers Digital consulting of the central ECE marketing department Digital consulting of the ECE center managers Member of Business Development Steering group Strategic approach to business expansion and profit maximization processes optimization Team building and empowerment
Product Owner, Scrum
Creatrade Holding
eCommerce Shop Marketing calendar, Email Marketing Conversion Optimization
Board Member
DYTY
Marketing Director
SJSK K.K.
Marketing Strategy and Business Development Consultant
m@i projekte
Zusammenfassung
Sprachen
Ausbildung
HAF
Studium Projektmanagement
Muthesius Hochschule Kiel
Dipl. Kommunikations-Design · Marketing
Zertifikate & Bescheinigungen
Agile Coach
Professional Scrum Master I
Professional Scrum Product Owner I
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