Thomas M.

Growth Marketing & Merchandise Expert

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Leipzig, Germany

Experience

Feb 2025 - Present
11 months
Leipzig, Germany
Hybrid

Growth Marketing & Strategy Consultant

Self-Employment

  • Marketing consulting for small & medium teams
  • Merchandise consulting and industry contact facilitation for agencies & companies
  • Facilitation of industry contacts (media, merchandising, agencies)
  • Interim PR manager for MACHN Festival (tech, business & art festival, Leipzig)
  • Mentoring, interviews, presentations, podcasting
Apr 2023 - Feb 2025
1 year 11 months
Leipzig, Germany
Hybrid

Head of Acquisition Marketing & Partnerships (EU)

spreadshop (Spread Group)

  • Leading 6–12 employees and supporting service departments
  • Marketing budgeting, annual & quarterly planning (OKR)
  • Weekly/monthly reporting, risk assessment, stakeholder management
  • Developing digital marketing strategies for user acquisition
  • Managing sales & outsourcing processes
  • Contract negotiation & management
  • Agency management (paid social marketing, content production, sales outsourcing, etc.)
  • Referral deal contract management
  • Business & partnership development with external brands, agencies & platforms
  • Partnership relations with external brands, agencies & platforms (focus on creators & artists)

Key highlights:

  • Repositioning of the Spreadshop brand, including relaunch of all branding & communication channels for EU & US markets
  • Exclusive merch partnership for festivals: Rock am Ring, Rock im Park, plus managing VIP areas, concept, B2B & guest services
  • Major sponsoring partner for Gary Vaynerchuk's "VeeCon" conference 2024
  • Partnership with YouTube DACH to promote YT shopping features
  • Outsourcing & onboarding of lead gen in collaboration with external sales providers
  • OMR Reviews, OMR Education: content production, user acquisition, masterclasses
Jun 2021 - Mar 2023
1 year 10 months
Leipzig, Germany

Head of E-Commerce Operations (EU)

spreadshop (Spread Group)

  • Central project management for B2B2C unit and product marketing
  • Managing integrations and interfaces
  • Business unit stakeholder for product development teams
  • Personnel responsibility, contract management & outsourcing
  • Operational leadership of external sales teams, including reporting
Feb 2021 - Apr 2021
3 months
Leipzig, Germany

Interim Team Lead – Central Operations

spreadshop (Spread Group)

  • Central project management
  • Business unit stakeholder for frontend/backend product development teams
  • Personnel responsibility, contract management & outsourcing
  • Onboarding of external sales teams
Jan 2017 - Feb 2021
4 years 2 months
Leipzig, Germany

Project Manager – Merchandising Services

spreadshop (Spread Group)

  • Project management of the B2B2C business unit
  • Business stakeholder & jack of all trades

Summary

Ex-corporate Millennial with B2B2C experience in a globally operating SaaS and merchandise fulfillment company (DACH/USA).

Solid DACH network & experience in the German creator economy and music industry.

Strong people leader & motivator – with a touch of entrepreneurship.

Volunteer marketing mentor at spinlab Leipzig – one of Germany’s top 3 start-up accelerators.

Fascination for business models & pragmatic execution of growth initiatives. Strong enthusiasm for strategic partnerships and personal branding.

Key professional principle: Business with a Smile!

Languages

German
Native
English
Advanced

Certifications & licenses

Scrum Alliance Certified Agile Leadership

SCRUM Alliance · Leipzig, Germany

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