Thomas M.
Growth Marketing & Merchandise Expert
Experience
Feb 2025 - Present
10 monthsLeipzig, Germany
HybridGrowth Marketing & Strategy Consultant
Self-Employment
- Marketing consulting for small & medium teams
- Merchandise consulting and connecting agencies & companies with industry contacts
- Connecting industry contacts (media, merchandising, agencies)
- Interim PR manager for MACHN Festival (tech, business & art festival, Leipzig)
- Mentoring, interviews, presentations, podcasting
Apr 2023 - Feb 2025
1 year 11 monthsLeipzig, Germany
HybridHead of Acquisition Marketing & Partnerships (EU)
spreadshop (Spread Group)
- Leading 6–12 employees and supporting service departments
- Marketing budgeting, annual & quarterly planning (OKR)
- Weekly/monthly reporting, risk assessment, stakeholder management
- Developing digital marketing strategies for user acquisition
- Managing sales & outsourcing processes
- Contract negotiation & management
- Agency management (paid social marketing, content production, sales outsourcing, etc.)
- Referral deal contract management
- Business & partnership development with external brands, agencies & platforms
- Partnership relations with external brands, agencies & platforms (focus on creators & artists)
Highlights:
- Repositioned the Spreadshop brand, including relaunch of all brand & communication channels for EU & US markets
- Exclusive merch partnership for festivals: Rock am Ring, Rock im Park; plus managing VIP areas, concept, B2B & guest relations
- Major sponsorship partner for Gary Vaynerchuk's "VeeCon" conference 2024
- Partnership with YouTube DACH to promote YT shopping features
- Outsourcing & onboarding lead gen in collaboration with external sales providers
- OMR Reviews, OMR Education: content production, user acquisition, masterclasses
Jun 2021 - Mar 2023
1 year 10 monthsLeipzig, Germany
Head of E-Commerce Operations (EU)
spreadshop (Spread Group)
- Central project management for the B2B2C unit and product marketing
- Managing integrations and interfaces
- Business unit stakeholder for product development teams
- People management, contract management and outsourcing
- Operational leadership of external sales teams, including reporting
Feb 2021 - Apr 2021
3 monthsLeipzig, Germany
Interim Team Lead – Central Operations
spreadshop (Spread Group)
- Central project management
- Business unit stakeholder for frontend/backend product development teams
- People management, contract management and outsourcing
- Onboarding external sales teams
Jan 2017 - Feb 2021
4 years 2 monthsLeipzig, Germany
Project Manager – Merchandising Services
spreadshop (Spread Group)
- Project management for the B2B2C business unit
- Business stakeholder & jack of all trades
Summary
Ex-corporate Millennial with B2B2C experience in a global SaaS and merchandise fulfillment company. (DACH/USA)
Volunteer mentor for marketing & team strategies at spinlab Leipzig - one of Germany's top 3 start-up accelerators.
Fascination for business models & pragmatic execution of growth initiatives. Strong passion for strategic partnerships and personal branding.
Robust network and experience in the music industry, as well as the creator economy.
Most important professional principle: Business with a Smile!
Languages
German
NativeEnglish
AdvancedCertifications & licenses
Scrum Alliance Certified Agile Leadership
SCRUM Alliance
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