Growth Marketing & Merchandise Expert

• Leading 6–12 employees and supporting service departments
• Marketing budgeting, annual & quarterly planning (OKR)
• Weekly/monthly reporting, risk assessment, stakeholder management
• Developing digital marketing strategies for user acquisition
• Managing sales & outsourcing processes
• Contract negotiation & management
• Agency management (paid social marketing, content production, sales outsourcing, etc.)
• Referral deal contract management
• Business & partnership development with external brands, agencies & platforms
• Partnership relations with external brands, agencies & platforms (focus on creators & artists)

Key highlights:

• Repositioning of the Spreadshop brand, including relaunch of all branding & communication channels for EU & US markets
• Exclusive merch partnership for festivals: Rock am Ring, Rock im Park, plus managing VIP areas, concept, B2B & guest services
• Major sponsoring partner for Gary Vaynerchuk's "VeeCon" conference 2024
• Partnership with YouTube DACH to promote YT shopping features
• Outsourcing & onboarding of lead gen in collaboration with external sales providers
• OMR Reviews, OMR Education: content production, user acquisition, masterclasses

• Central project management
• Business unit stakeholder for frontend/backend product development teams
• Personnel responsibility, contract management & outsourcing
• Onboarding of external sales teams