Project management Digital Customer Success for the HVV DeutschlandTicket – S-Bahn HH (March 2023 – December 2024).
Technical product development and resource management to scale user numbers.
Designing and implementing a sustainable Customer Service architecture (organizational, technical, process).
JIRA administration and led the migration of the Customer Service platform for the Deutschlandticket.
Managing interfaces between 1st/2nd/3rd level support, including vendor management.
Coaching and development of the responsible teams.
Developed a Salesforce application.
Contributed to the development of a billing and CRM system for corporate clients.
Responsible for user training, setting up UAT tests and optimizing usability.
Coordinated REST API development.
Interim Online Manager for Eschenbach Optik (Sportoptics & VPT) (July 2023 – February 2025).
Enhanced the websites for Sportoptics and VPT (Association of Precision Optics) in close collaboration with an external digital agency.
Project coordination and content maintenance for the Pimcore-powered sites, including technical alignment with the agency.
Technical project lead for the digital product launch of an industry-first product, including planning and hosting a digital product event (instead of a physical keynote).
Conceptual support for migrating the product catalog from manual InDesign creation to automated generation in Pimcore.
Cost savings through automatic product data updates and consistent branding.
Streamlined processes using existing product data in Pimcore.
Aug 2022 - Dec 2022
5 months
Project Manager / Product Owner
Ort Interactive
Project management of a complex browser-based software solution for a large German waste management company.
Concept and project coordination for the development of a new customer portal for waste disposal services.
Setup and migration of the existing JIRA Server solution to a new cloud-based JIRA Software and JIRA Service Management application, including new workflows and structures to enable agile processes.
Jan 2017 - Jul 2022
5 years 7 months
Digital Project Manager
Reed Exhibitions
Led the PSI eCommerce department at Reed Exhibitions, one of the world’s leading trade show organizers.
Introduced agile project management based on SCRUM.
Certified SCRUM Master for Reed’s digital teams.
Developed digital product strategies and aligned them with executive management.
Designed, implemented, and optimized existing and new digital products, including digital trade shows (FIBO & PSI Digital).
Mar 2015 - Dec 2016
1 year 10 months
Senior Project Manager Digital
Mirum Agency GmbH
Key account for a direct bank (Germany & Austria).
Led and managed an interdisciplinary team (creative, strategy, IT, and project management).
Commercial planning, management, and delivery of digital projects in coordination with executive management.
Coordinated internal quality control in the IT area (including preparation for an external client audit).
Developed digital strategies, campaigns, and concepts.
Feb 2010 - Feb 2015
5 years 1 month
Online Marketing Manager
Apetito AG
Improved and optimized web content and designed a content strategy.
Contributed to the design and enhancement of web offerings and the new online customer portal.
Managed agencies and tracked the success of online advertising measures.
Planned and executed email marketing projects.
Analyzed and optimized web analytics and reporting for the eShop.
Languages
German
Native
Dutch
Elementary
Education
Oct 2003 - Jun 2010
Hochschule Dortmund
Dipl.-Betriebswirtin (FH) · International Business German-Dutch · Dortmund, Germany · 1.9
HES Amsterdam
BA of Business Administration · Business Administration · Amsterdam, Netherlands · 1.6