Jakob Ruprecht
Interim Marketing Manager
Experience
Interim Marketing Manager
Zolar GmbH
- Consulting and project management in the B2B area
- Development of a marketing and communication strategy
- Organization of the Intersolar 2025 trade show
- Online marketing and redesign of the website
- Concept and implementation of a cross-media launch campaign for medi campus
Interim Head of Target Group Marketing
medi GmbH & Co. KG
- Development of an always-on marketing strategy to restructure target group marketing for the core segments doctors, therapists, specialist retailers, and end consumers
- Prioritization of target groups and creation of new role profiles in target group management
- Optimization of multi-channel marketing (print, digital, social, trade shows) for the product areas orthopedics, phlebology, and lymphology
- Management of cross-functional teams and harmonization of processes between sales, product management, and marketing
- Increase of conversion in vendor portals and use of generative AI for efficiency improvements
Interim Marketing Manager Agency
ALSO Group
- Development of a campaign to strengthen the digital learning platform medi Campus after switching the business model from B2C to B2B
- Development of a clear communication logic for specialist retailers and medical staff
- Creation of key visual motifs and a modular content series (social media, print, advertorials)
- Development of a consistent visual world and central messages such as training, practical relevance, and digital expertise
- Setup and management of vendor marketing for international technology partners (Microsoft, Dell)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Healthcare (1.5 years), Manufacturing (1 year), Energy (0.5 years), and Information Technology (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (1.5 years) and Project Management (0.5 years).
Summary
Longstanding expertise with over 20 years of professional experience as a marketing consultant and interim manager – serving leading companies, startups, and agencies.
Skills
- Able To Quickly Grasp Complex Issues & Explain Them Clearly
- Leadership Experience & Team Motivation Even In Challenging Situations
- Hands-on Mentality & Solution-oriented Work Off The Beaten Path
- Innovative & Creative Thinking
- Flexibility & Adaptability In Dynamic Environments
Strategic
- Brand Development
- Digital Marketing Transformation And Change Management
- Holistic Marketing And Communication Strategies
- E-commerce (Incl. Amazon)
- Customer Journey Management
- Ai-supported Marketing
Operational
- Campaign And Project Management
- Seo/sea/sem
- Conversion Optimization & Lead Generation
- Social Media Marketing & Content Creation
Core Competencies At The Interfaces Of Business And Marketing Consulting
- Marketing Management
- Online Marketing
- Social Media Marketing
- Concept Development And Creation
- Brand Development
- Product Management
- Development Of Customer- And Market-oriented Services (Service Design)
- Use Of Ai In Marketing
- Search Engine Optimization (Seo)
- E-commerce
- Strategy And Concept For Online Marketing
- Development Of Customer Journey
- Performance Marketing
- Marketing Automation
Expertise In
- Employer Branding
- Media Planning
- Campaign Management
- Social Media Content Production
- Ai Prompting
- B2b Lead Generation
- Development Of Sales Funnel
- Conversion Optimization
- B2b Marketing
- Search Engine Marketing (Sem)
It Skills Offline
- Windows
- Office 365
- Mac Os
- Pages
- Keynote
- Numbers
- Acrobat
It Skills Online
- Cms: Typo 3, Wordpress, Magnolia, Umbraco, Sidecore, Evolve
- Social Media: Meta Business, Emplifi, Octopost, Mailchimp, Hootsuite, Sprinklr, Hubspot
- E-commerce: Salesforce, Shopware, Magento, Google Ad Manager
- Analysis: Seobility, Lucid Chart, Sem-rush
- Project Software: Ibo-project, Asana, Trello, Zoovu, Monday.com, Workday, Wrike
Industries (Selection)
- Cosmetics, Beauty
- Consumer Electronics
- Fashion
- Healthcare
- Fmcg
- Food/non-food
- Industry/production
- Telecom
- Tourism
- Energy
- Retail / E-commerce
- Finance
Company Types
- Enterprise / Corporate Group
- Startup
- Mid-sized Companies
- Companies With Strategic Or Exit-oriented Investor Involvement
Languages
Certifications & licenses
ThePowerMBA
Profile
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