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Jakob Ruprecht

Interim Marketing Manager

Jakob Ruprecht
Rheine, Germany

Experience

Jul 2025 - Present
8 months

Interim Marketing Manager

Zolar GmbH

  • Consulting and project management in the B2B area
  • Development of a marketing and communication strategy
  • Organization of the Intersolar 2025 trade show
  • Online marketing and redesign of the website
  • Concept and implementation of a cross-media launch campaign for medi campus
Dec 2024 - Dec 2025
1 year 1 month

Interim Head of Target Group Marketing

medi GmbH & Co. KG

  • Development of an always-on marketing strategy to restructure target group marketing for the core segments doctors, therapists, specialist retailers, and end consumers
  • Prioritization of target groups and creation of new role profiles in target group management
  • Optimization of multi-channel marketing (print, digital, social, trade shows) for the product areas orthopedics, phlebology, and lymphology
  • Management of cross-functional teams and harmonization of processes between sales, product management, and marketing
  • Increase of conversion in vendor portals and use of generative AI for efficiency improvements
Sep 2024 - Feb 2025
6 months
Switzerland

Interim Marketing Manager Agency

ALSO Group

  • Development of a campaign to strengthen the digital learning platform medi Campus after switching the business model from B2C to B2B
  • Development of a clear communication logic for specialist retailers and medical staff
  • Creation of key visual motifs and a modular content series (social media, print, advertorials)
  • Development of a consistent visual world and central messages such as training, practical relevance, and digital expertise
  • Setup and management of vendor marketing for international technology partners (Microsoft, Dell)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Healthcare (1.5 years), Manufacturing (1 year), Energy (0.5 years), and Information Technology (0.5 years).

Healthcare
Manufacturing
Energy
Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (1.5 years) and Project Management (0.5 years).

Marketing
Project Management

Summary

Longstanding expertise with over 20 years of professional experience as a marketing consultant and interim manager – serving leading companies, startups, and agencies.

Skills

  • Able To Quickly Grasp Complex Issues & Explain Them Clearly
  • Leadership Experience & Team Motivation Even In Challenging Situations
  • Hands-on Mentality & Solution-oriented Work Off The Beaten Path
  • Innovative & Creative Thinking
  • Flexibility & Adaptability In Dynamic Environments

Strategic

  • Brand Development
  • Digital Marketing Transformation And Change Management
  • Holistic Marketing And Communication Strategies
  • E-commerce (Incl. Amazon)
  • Customer Journey Management
  • Ai-supported Marketing

Operational

  • Campaign And Project Management
  • Seo/sea/sem
  • Conversion Optimization & Lead Generation
  • Social Media Marketing & Content Creation

Core Competencies At The Interfaces Of Business And Marketing Consulting

  • Marketing Management
  • Online Marketing
  • Social Media Marketing
  • Concept Development And Creation
  • Brand Development
  • Product Management
  • Development Of Customer- And Market-oriented Services (Service Design)
  • Use Of Ai In Marketing
  • Search Engine Optimization (Seo)
  • E-commerce
  • Strategy And Concept For Online Marketing
  • Development Of Customer Journey
  • Performance Marketing
  • Marketing Automation

Expertise In

  • Employer Branding
  • Media Planning
  • Campaign Management
  • Social Media Content Production
  • Ai Prompting
  • B2b Lead Generation
  • Development Of Sales Funnel
  • Conversion Optimization
  • B2b Marketing
  • Search Engine Marketing (Sem)

It Skills Offline

  • Windows
  • Office 365
  • Mac Os
  • Pages
  • Keynote
  • Numbers
  • Acrobat

It Skills Online

  • Cms: Typo 3, Wordpress, Magnolia, Umbraco, Sidecore, Evolve
  • Social Media: Meta Business, Emplifi, Octopost, Mailchimp, Hootsuite, Sprinklr, Hubspot
  • E-commerce: Salesforce, Shopware, Magento, Google Ad Manager
  • Analysis: Seobility, Lucid Chart, Sem-rush
  • Project Software: Ibo-project, Asana, Trello, Zoovu, Monday.com, Workday, Wrike

Industries (Selection)

  • Cosmetics, Beauty
  • Consumer Electronics
  • Fashion
  • Healthcare
  • Fmcg
  • Food/non-food
  • Industry/production
  • Telecom
  • Tourism
  • Energy
  • Retail / E-commerce
  • Finance

Company Types

  • Enterprise / Corporate Group
  • Startup
  • Mid-sized Companies
  • Companies With Strategic Or Exit-oriented Investor Involvement

Languages

German
Native
English
Advanced

Certifications & licenses

ThePowerMBA

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jakob based?

Jakob is based in Rheine, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jakob speak?

Jakob speaks the following languages: German (Native), English (Advanced).

How many years of experience does Jakob have?

Jakob has at least 1 year of experience. During this time, Jakob has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 1 year and 6 months. Note that Jakob may not have shared all experience and actually has more experience.

What roles would Jakob be best suited for?

Based on recent experience, Jakob would be well-suited for roles such as: Interim Marketing Manager, Interim Head of Target Group Marketing, Interim Marketing Manager Agency.

What is Jakob's latest experience?

Jakob's most recent position is Interim Marketing Manager at Zolar GmbH.

What companies has Jakob worked for in recent years?

In recent years, Jakob has worked for Zolar GmbH, medi GmbH & Co. KG, and ALSO Group.

Which industries is Jakob most experienced in?

Jakob is most experienced in industries like Healthcare, Manufacturing, and Energy. Jakob also has some experience in Information Technology (IT).

Which business areas is Jakob most experienced in?

Jakob is most experienced in business areas like Marketing and Project Management.

Does Jakob have any certificates?

Jakob has 1 certificate: ThePowerMBA.

What is the availability of Jakob?

Jakob will be available full-time from February 2026.

What is the rate of Jakob?

Jakob's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Jakob?

To hire Jakob, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 860-1020 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.