Susanne Osswald - Senior Field Marketing Manager DACH (freelancer)

Q: Where is Susanne based?

Susanne is based in Unterföhring, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Susanne speak?

Susanne speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Susanne have?

Susanne has at least 26 years of experience. During this time, Susanne has worked in at least 11 different roles and for 9 different companies . The average length of individual experience is 2 years and 4 months . Note that Susanne may not have shared all experience and actually has more experience.

Q: What is Susanne's latest experience?

Susanne's most recent position is Field Marketing Manager DACH (freelancer) at Hitachi Vantara .

Q: What companies has Susanne worked for in recent years?

In recent years, Susanne has worked for Hitachi Vantara , Self-employed , Lucanet , oWORX , and Cisco Systems GmbH .

Q: Which industries is Susanne most experienced in?

Susanne is most experienced in industries like Information Technology (IT) and Advertising .

Q: Which business areas is Susanne most experienced in?

Susanne is most experienced in business areas like Marketing .

Q: Which industries has Susanne worked in recently?

Susanne has recently worked in industries like Information Technology (IT) and Advertising .

Q: Which business areas has Susanne worked in recently?

Susanne has recently worked in business areas like Marketing .

Recommended expert

Unterföhring, Germany

Experience

Dec 2025 - Present

3 months

Field Marketing Manager DACH (freelancer)

Hitachi Vantara

Created partner marketing campaign concepts for new solutions and post launch for dedicated partners
Identified and managed partners and strategic partners during their execution of campaigns and managed lead follow process and lead routing
Supported the team at key events and trade shows

Jul 2025 - Oct 2025

4 months

On-site

Marketing Expert (Cybersecurity vendors)

Self-employed

Consulted cybersecurity vendors for it-sa 2025
Created an event strategy (brand/demand generation) for pre/onsite/post event activities to support sales targets
Developed email, landing page, LinkedIn campaign, social media concept, digital activities, blogs and more using MS Office, Linux, Tableau, Google Analytics and Salesforce
Consulted regional marketing teams to support event strategy with brand, company message and booth design

Feb 2025 - Apr 2025

3 months

On-site

Senior Field Marketing Manager (freelancer)

Lucanet

Built a robust marketing plan for direct and indirect channels in the DACH region
Established an event strategy (onsite and online) with a mix of owned and third party activities and partner integration
Executed integrated campaign activities to reach company strategy and sales goals using Cvent

Nov 2024 - Present

1 year 4 months

Marketing Expert

oWORX

Developed and designed my brand, created my concept and strategy and defined my oWORX profile
Started customer acquisition to define target base as defined in my strategy
Collaborated interdisciplinarily as a team player

Aug 2019 - Jul 2024

5 years

Senior Field Marketing Manager Cybersecurity

Cisco Systems GmbH

Promoted Cisco’s cybersecurity messaging across Enterprise, Commercial, Public Sector, and Small Business segments
Led dedicated security campaigns to elevate Cisco’s security brand, driving visibility and engagement through the partner ecosystem
Drove demand generation programs to support pipeline for the entire German sales team
Planned and executed digital campaigns on LinkedIn and social media
Developed and executed ABM strategies for cross-sell opportunities in the enterprise segment
Led cybersecurity events, roundtables, roadshows, tradeshows and webinar series in Germany from strategy to execution and reporting
Conducted quarterly business reviews to communicate results, achievements and learnings
Acted as single point of contact for cybersecurity marketing for the German Cisco sales team

Aug 2018 - Aug 2019

1 year 1 month

Audience Expert Manager Cybersecurity Coaching

Cisco Systems GmbH

Created and adapted local omni-channel journeys, integrating regional activities for security audiences
Developed marketing strategies for enterprise and commercial segments across digital, social media, paid media, email, and website channels
Implemented account-based marketing strategies, customer references, and strategic workshops for C-level executives

May 2015 - Aug 2018

3 years 4 months

Central/Germany Cybersecurity Marketing Manager

Cisco Systems GmbH

Led security marketing activities for Central and Germany, targeting customers and partners
Drove Cisco Security messaging and strategy across all regions and implemented it in central countries
Delivered integrated marketing campaigns with diverse marketing elements
Developed partner-ready security marketing campaigns
Executed digital and social media programs to position security across regions
Supported press activities for security across the entire region
Generated $28M in SQL targets and $16M in MSB in 2017
Managed key events including it-sa and cybersecurity webinars from 2015 to 2023

Oct 2009 - Apr 2015

5 years 7 months

Senior EMEA Manager Marketing Programs

Red Hat GmbH

Managed a team of 15 across consulting, training, solution marketing, brand, and marketing operations
Oversaw the EMEA program budget of $6-7M per quarter
Designed strategic communications to enhance market positioning and differentiation
Planned and processed campaign budgets including email, media/social, and EMEA events
Coordinated with global product marketing, business units, digital teams, marketing operations, and event teams
Managed EMEA product launches in cooperation with regional teams
Monitored performance and implemented adaptations for improvements
Led the tactical “Power” campaign (Red Hat Forum 2012), achieving a $4.5M ROI
Executed dedicated brand campaigns to promote the Red Hat brand

Aug 2007 - Sep 2009

2 years 2 months

Senior Marcom Manager CE

VMware Global Inc.

Led campaign strategy for Central Europe
Managed integrated campaigns, events, newsletters, and online activities with partner integration
Directed the vSphere 4 launch across Central Europe, developing and executing regional launch strategy
Organized the Executive Forum for Central Europe at VMworld Europe in 2008 and 2009

Jul 2004 - Jul 2007

3 years 1 month

Senior Enterprise Marketing Manager

Symantec

Led enterprise marketing strategy for key accounts in Germany
Developed profile/account penetration strategies to boost demand generation in key accounts
Organized executive-level events and roundtables to strengthen relationships with sales leaders
Collaborated with sales to analyze needs and pain points of key and global accounts

Aug 1999 - Jun 2004

4 years 11 months

Marketing Specialist

Quantum (former ADIC)

Coordinated and executed all marketing activities across the DACH region
Managed press agency relationships for DACH
Developed and managed internal and external communication processes
Oversaw and executed CeBIT presence with joint partners, including execution and reporting

Summary

I am a dynamic and passionate marketing professional with extensive experience in international strategic campaign management, enterprise marketing, audience expertise, and customer solution marketing. With over 20 years in the IT industry, I bring strong analytical skills and a high level of motivation, using my exceptional communication abilities to positively influence teams.

My proven track record in problem-solving, interdisciplinary collaboration, and coordination, combined with strong leadership skills, has consistently driven increased market share and sales. As a highly valued industry professional, I am known for my ability to inspire and lead teams to achieve outstanding results.

Skills

Professional

Strong Strategical, Analytical & Conceptional Capabilities
Interdisciplinary Cooperation
Team Player, Team-oriented
Creative & Bold
Pasion & Energetic
Visionary
Innovative Approach
Problem-solving

Technical

Ms Office
Linux (Open Source)
Tableau
Google Analytics
Salesforce
Cvent
Teamwork (Project Management)

Languages

German

Native

English

Advanced

Education

Feb 1993 - Feb 1996

FH Nürtingen

Business Administration/Economics · Nürtingen, Germany

Sep 1988 - Feb 1991

Rau Metall

Industrial Business Administrator · Industrial Business Administration · Geislingen, Germany

Sep 1984 - Jul 1987

A-level · Economics

Certifications & licenses

Rad Hat Leadership Program

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Susanne based?

Susanne is based in Unterföhring, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Susanne speak?

Susanne speaks the following languages: German (Native), English (Advanced).

How many years of experience does Susanne have?

Susanne has at least 26 years of experience. During this time, Susanne has worked in at least 11 different roles and for 9 different companies. The average length of individual experience is 2 years and 4 months. Note that Susanne may not have shared all experience and actually has more experience.

What roles would Susanne be best suited for?

Based on recent experience, Susanne would be well-suited for roles such as: Field Marketing Manager DACH (freelancer), Marketing Expert (Cybersecurity vendors), Senior Field Marketing Manager (freelancer).

What is Susanne's latest experience?

Susanne's most recent position is Field Marketing Manager DACH (freelancer) at Hitachi Vantara.

What companies has Susanne worked for in recent years?

In recent years, Susanne has worked for Hitachi Vantara, Self-employed, Lucanet, oWORX, and Cisco Systems GmbH.

Which industries is Susanne most experienced in?

Susanne is most experienced in industries like Information Technology (IT) and Advertising.

Which business areas is Susanne most experienced in?

Susanne is most experienced in business areas like Marketing.

Which industries has Susanne worked in recently?

Susanne has recently worked in industries like Information Technology (IT) and Advertising.

Which business areas has Susanne worked in recently?

Susanne has recently worked in business areas like Marketing.

What is Susanne's education?

Susanne holds a Bachelor in Business Administration/Economics from FH Nürtingen.

Does Susanne have any certificates?

Susanne has 1 certificate: Rad Hat Leadership Program.

What is the availability of Susanne?

Susanne will be available part-time from February 2026.

What is the rate of Susanne?

Susanne's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.