Steffi Gröscho

Digital Transformation Facilitator

Berlin, Germany

Experience

Jan 2012 - Present
13 years 7 months
Berlin, Germany

Digital Transformation Facilitator

perlrot Network

Since 2012, I have been supporting medium-sized companies and organizations in their digital transformation through my perlrot Network, i.e., in developing a future-proof digital communication and collaboration culture. Artificial intelligence. My roles switch between organizer, facilitator, project manager, coach, consultant, trainer, service provider, interim manager, and organizational developer.

Transformation facilitator for projects in social intranet, digital workplace, employee apps, Microsoft 365, social learning and knowledge management, and artificial intelligence.

  • Strategic alignment and planning
  • Ongoing project communication, mindset expansion, change management, development of a digital communication and collaboration culture
  • Self, team, and organization development
  • Workshops, webinars, and training for various audiences (e.g., editors, collaboration managers, community managers, key users, mentors, works council)
  • Leadership development and stakeholder engagement
  • Networking, exchange, learning, and dialogue formats
  • Creation of structures and processes
  • Setting up, leading, and supporting project teams, project team development, project control, project management, role-based leadership
  • Use cases and best practices
  • Development of communication and training materials
  • Social learning, knowledge management
  • Artificial intelligence

Clients include, among others: AKDB, Adolf Würth, AWO Unterfranken, Axel Springer, Bertelsmann Stiftung, DiaSys Diagnostic, EEW Energy, Eurogate, Haufe-Lexware Services, hhpberlin, IDT Dichtungen, ifm electronic, KNF Group, Luzerner Kantonsspital, Microsoft Deutschland, Mondi Gronau, MS-Schramberg, REWE Group, RheinEnergie, Spitalregion RWS, Stadtwerke Düsseldorf, St. Josefs-Stift, STEP G.

Jan 2004 - Dec 2005
2 years

Freelancer

Fleishman-Hillard Germany GmbH

  • Einstein Year 2005 science year for the Federal Ministry of Education and Research
Jan 2003 - Dec 2012
10 years
Berlin, Germany

Marketing Communications Economist

perlrot

As a freelance marketing communications economist, I went independent in 2003 and founded my network agency perlrot. I developed and implemented projects for companies, start-ups, scientific institutions, initiatives, public and cultural organizations, and associations. I design communication and marketing concepts and successfully put them into action.

  • Campaign planning and execution
  • Event management, trade shows
  • Engaging and connecting different stakeholders
  • Organization
  • Project management, community management
  • Press and media relations
  • Creating win-win situations

Clients include, among others: Ministry of Health, Federal Association BS, competitionline, FORUM Berufsbildung, K5-event, projekt pro, Messe & Veranstaltung, Mocontronic.

Jan 2003 - Dec 2007
5 years

Freelancer

A&B ONE Communications Agency GmbH

  • Public campaign “Movement and Health” for the Federal Ministry of Health
  • Campaign “Teamwork for Germany” for the Federal Ministry of Economics and Labour
  • Competition “German Award for Youth in Work” for the Federal Ministry of Economics and Labour
Jan 2003 - Dec 2003
1 year
Berlin, Germany

Head of Start-Up Courses

Forum Berufsbildung

Jan 2001 - Dec 2003
3 years
Berlin, Germany

Product Manager and Program Director for the Public Relations degree program

PR Kolleg

Jan 1996 - Dec 2000
5 years
Dresden, Germany

Social Counselor

Internationaler Bund für Sozialarbeit

Jan 1994 - Dec 1996
3 years
Bautzen, Germany

Teacher Trainee

Grundschule Bautzen

Summary

I bring two decades of experience supporting companies in their digital transformation. With my skills in strategy, project management, and workshop facilitation, I develop sustainable communication and collaboration cultures.

I have worked with a wide range of industries, supporting small and medium-sized companies and institutions with practical, action-oriented approaches in the areas of digital workplaces, social intranets, and AI applications.

My background in marketing communication and public relations adds great value to every project, as do my strong skills in change management, knowledge management, and digital learning. Over the years, I have built and led dynamic project teams, optimized internal structures, and achieved results that enable sustainable growth and innovative work practices.

Languages

German
Native

Education

Oct 2001 - Jun 2003

Berlin Academy of Administration and Business

Marketing Communications Economics · Berlin, Germany

Oct 2001 - Jun 2002

PR College Berlin

Public Relations · Berlin, Germany

Oct 2000 - Jun 2001

Forum Berufsbildung Berlin

Social Management · Berlin, Germany

...and 2 more

Certifications & licenses

Master Management with AI

academy 4.ai

Team Builder TeamworksPLUS

Teamworks Society for Team Development, Svenja Hofert and Thorsten Visbal

Certified Practitioner of the I-E Profile™

Center for Self-Development and Transformation, Thomas Binder

Attitude Matters

short cuts, Martin Permantier and Jens Hollmann

The Loop Aproach

The Dive GmbH

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