Communication/marketing manager with over 10 years of management and leadership experience from roles in companies, agencies, public institutions, and foundations
Industry experience from strategy consulting, media companies and agencies, banks, insurance, professional services firms, technology, mechanical engineering, capital goods industry, as well as from family- or owner-run companies
Management and leadership experience, including strategy development, operational management, and team leadership
Consulting experience at C-level and management level
Experience in setting up and expanding communication and marketing functions in companies (strategy development and operational implementation in corporate communications, B2B marketing, sales support, crisis communication, employer branding, location marketing, relationship management with associations/politics, organizational development, team building/development)
Experience in building B2B marketing ecosystems (positioning strategy, content strategy, channel strategy, campaigning, performance management, CRM)
Experience managing complex multi-stakeholder projects, including web relaunches, reorganization of marketing and customer service (including customer service digitization)
Experience in crisis communication (including Cum-Ex, data loss, hacker attacks, credit card payment system outages, payment transaction outages)
Experience in digitizing products and processes (including digitizing customer service center)
Languages
German
Native
English
Advanced
French
Elementary
Education
May 2012 - Feb 2014
Quadriga Hochschule
MBA, Communication & Leadership · Berlin, Germany
Apr 2001 - Dec 2007
Eberhard-Karls-Universität Tübingen
Magister degree · Art History, Political Science, Modern German Literature · Tübingen, Germany