Päivi T.
Field Marketing Director for EMEA & APAC
Experience
Mar 2023 - Dec 2023
10 monthsDüsseldorf, Germany
Field Marketing Director for EMEA & APAC
Cognigy GmbH
- Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
- Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
- Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.
Jan 2021 - Feb 2023
2 years 2 monthsDüsseldorf, Germany
Senior Field Marketing Manager EMEA & APAC
Cognigy GmbH
- Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
- Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
- Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.
May 2018 - May 2019
1 year 1 monthSingapore
Content Program Lead, Visa Business Solutions Asia-Pacific
Visa Worldwide
- Led a region-wide branded content and thought leadership campaign in partnership with BBC Storyworks, positioning Visa as a leader in digital B2B payments across Asia Pacific.
- Drove a 29% increase in unaided top-of-mind brand awareness and improved Net Promoter Score (NPS) by 20% among target decision-makers.
- Oversaw strategy, messaging, and distribution across digital and media channels to ensure alignment with regional business goals and audience needs.
Feb 2016 - Apr 2017
1 year 3 monthsSingapore
Omnichannel Lead ASEAN - Asia-Pacific Digital Marketing Team
CISCO Systems
- Led a B2B demand generation and Lead Development Rep team, delivering pipeline growth across ASEAN through integrated, data-driven campaigns.
- Managed the end-to-end execution of complex omnichannel marketing programs across APAC, ensuring local relevance while aligning with global strategy.
- Played a role in Cisco’s global digital marketing transformation, championing a shift toward customer-centric, insight-led omnichannel engagement.
Apr 2014 - Jun 2015
1 year 3 monthsParis, France
Field Marketing Director for France and Benelux
Basware France
- Led the field marketing team across France, Belgium, and the Netherlands, delivering data-driven, omnichannel B2B campaigns that directly contributed to pipeline growth—including key wins within France’s CAC 40.
- Played a central role in strengthening the sales–marketing alignment and digital marketing initiatives to improve conversion and ROI.
- Actively contributed to the global marketing leadership team, shaping strategy and ensuring regional initiatives supported broader business goals.
Sep 2011 - Mar 2014
2 years 7 monthsParis, France
Senior Field Marketing Manager for France
Basware France
- Established the local marketing function from the ground up, developing and executing a go-to-market strategy in close collaboration with Sales that successfully brought targeted CAC 40 and Top 1000 companies into both direct and channel pipelines.
- Gained deep market and customer insight, enabling precise segmentation and campaign targeting across multiple industries.
- Recognized by the CEO for leading the company’s most successful global customer event of the year.
Apr 2007 - Jul 2011
4 years 4 monthsHelsinki, Finland
Business Manager
Basware Oyj
- Consistently exceeded new lead targets (120%+ achievement) by leading a team of four marketers in the planning and execution of high-impact campaigns and event-based marketing.
- Strengthened customer satisfaction, retention, and revenue by delivering high-quality C-level events tailored to financial, procurement, and IT decision-makers.
Summary
A senior position leveraging my extensive experience in B2B marketing leadership roles across diverse tech companies. Passionate about contributing to international, forward-thinking organizations committed to embracing change and fostering inclusion. Proficient in navigating complex, multi-country, and multi-stakeholder ecosystems, adding significant value through strategic connections and adept problem-solving.
Experienced B2B marketing professional with a diverse skill set encompassing modern and traditional marketing techniques. Demonstrated ability to rapidly adapt to complex environments and collaborate effectively within multicultural virtual teams. Successfully executed projects across EMEA and the Asia-Pacific region, showcasing versatility and delivering excellent results.
Languages
Finnish
NativeGerman
AdvancedEnglish
AdvancedFrench
AdvancedEducation
Aalto University School of Business
Master of Science in Economics and Business Administration, International Business, International Economics, German, English · Economics and Business Administration · Helsinki, Finland
WHU - Otto Beisheim School of Management
Business studies · Koblenz, Germany
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