Päivi Tabourin - Field Marketing Director for EMEA & APAC

Q: Where is Päivi based?

Päivi is based in Düsseldorf, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Päivi speak?

Päivi speaks the following languages: Finnish (Native), German (Advanced), English (Advanced), French (Intermediate) .

Q: How many years of experience does Päivi have?

Päivi has at least 13 years of experience. During this time, Päivi has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years and 10 months . Note that Päivi may not have shared all experience and actually has more experience.

Q: What is Päivi's latest experience?

Päivi's most recent position is Field Marketing Director for EMEA & APAC at Cognigy GmbH .

Q: What companies has Päivi worked for in recent years?

In recent years, Päivi has worked for Cognigy GmbH .

Q: Which industries is Päivi most experienced in?

Päivi is most experienced in industries like Information Technology (IT) and Banking and Finance .

Q: Which business areas is Päivi most experienced in?

Päivi is most experienced in business areas like Marketing , Customer Service , and Strategy and Planning .

Q: Which industries has Päivi worked in recently?

Päivi has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Päivi worked in recently?

Päivi has recently worked in business areas like Marketing .

Recommended expert

Düsseldorf, Germany

Experience

Mar 2023 - Dec 2023

10 months

Düsseldorf, Germany

Field Marketing Director for EMEA & APAC

Cognigy GmbH

Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.

Jan 2021 - Feb 2023

2 years 2 months

Düsseldorf, Germany

Senior Field Marketing Manager EMEA & APAC

Cognigy GmbH

Led Field Marketing and BDR teams across EMEA and APAC, partnering with sales leaders to drive pipeline growth and market penetration.
Developed and executed strategic marketing programs—including integrated campaigns, demand generation initiatives, field events, and PR—that elevated brand visibility and delivered measurable impact on qualified lead volume.
Actively contributed to global marketing leadership, ensuring regional alignment with corporate GTM strategy and adapting initiatives for local relevance.

May 2018 - May 2019

1 year 1 month

Singapore

Content Program Lead, Visa Business Solutions Asia-Pacific

Visa Worldwide

Led a region-wide branded content and thought leadership campaign in partnership with BBC Storyworks, positioning Visa as a leader in digital B2B payments across Asia Pacific.
Drove a 29% increase in unaided top-of-mind brand awareness and improved Net Promoter Score (NPS) by 20% among target decision-makers.
Oversaw strategy, messaging, and distribution across digital and media channels to ensure alignment with regional business goals and audience needs.

Feb 2016 - Apr 2017

1 year 3 months

Singapore

Omnichannel Lead ASEAN - Asia-Pacific digital marketing team

CISCO Systems

Led a B2B demand generation and Lead Development Rep team, delivering pipeline growth across ASEAN through integrated, data-driven campaigns.
Managed the end-to-end execution of complex omnichannel marketing programs across APAC, ensuring local relevance while aligning with global strategy.
Played a role in Cisco’s global digital marketing transformation, championing a shift toward customer-centric, insight-led omnichannel engagement.

Apr 2014 - Jun 2015

1 year 3 months

Paris, France

Field Marketing Director for France and Benelux

Basware France

Led the field marketing team across France, Belgium, and the Netherlands, delivering data-driven, omnichannel B2B campaigns that directly contributed to pipeline growth—including key wins within France’s CAC 40.
Played a central role in strengthening the sales–marketing alignment and digital marketing initiatives to improve conversion and ROI.
Actively contributed to the global marketing leadership team, shaping strategy and ensuring regional initiatives supported broader business goals.

Sep 2011 - Mar 2014

2 years 7 months

Paris, France

Senior Field Marketing Manager for France

Basware France

Established the local marketing function from the ground up, developing and executing a go-to-market strategy in close collaboration with Sales that successfully brought targeted CAC 40 and Top 1000 companies into both direct and channel pipelines.
Gained deep market and customer insight, enabling precise segmentation and campaign targeting across multiple industries.
Recognized by the CEO for leading the company’s most successful global customer event of the year.

Apr 2007 - Jul 2011

4 years 4 months

Helsinki, Finland

Business Manager

Basware Oyj

Consistently exceeded new lead targets (120%+ achievement) by leading a team of four marketers in the planning and execution of high-impact campaigns and event-based marketing.
Strengthened customer satisfaction, retention, and revenue by delivering high-quality C-level events tailored to financial, procurement, and IT decision-makers.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (12 years) and Banking and Finance (1 year).

Information Technology

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (13 years), Customer Service (4.5 years), and Strategy (1 year).

Marketing

Customer Service

Strategy

Skills

Marketing Automation: Eloqua (Oracle), Hubspot
Crm: Salesforce, Ms Crm, Hubspot
Analytics: Tableau, Bluekai Dmp
Marketing And Sales Alignment: Sirius Decisions (Forrester) B2b Demand Generation And Sales & Marketing Pipeline Management (Demand Waterfall) Processes
Omnichannel Buyer Journeys
Microsoft Office Tools
Zoom
Teams
Webex
Skype

Languages

Finnish

Native

German

Advanced

English

Advanced

French

Intermediate

Education

Aalto University School of Business

Master of Science in Economics and Business Administration, International Business, International Economics, German, English · Economics and Business Administration · Helsinki, Finland

WHU - Otto Beisheim School of Management

Business studies as part of my Master’s degree · Business studies · Koblenz, Germany

Profile

Created

October 2025

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Päivi based?

Päivi is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Päivi speak?

Päivi speaks the following languages: Finnish (Native), German (Advanced), English (Advanced), French (Intermediate).

How many years of experience does Päivi have?

Päivi has at least 13 years of experience. During this time, Päivi has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 10 months. Note that Päivi may not have shared all experience and actually has more experience.

What roles would Päivi be best suited for?

Based on recent experience, Päivi would be well-suited for roles such as: Field Marketing Director for EMEA & APAC, Senior Field Marketing Manager EMEA & APAC, Content Program Lead, Visa Business Solutions Asia-Pacific.

What is Päivi's latest experience?

Päivi's most recent position is Field Marketing Director for EMEA & APAC at Cognigy GmbH.

What companies has Päivi worked for in recent years?

In recent years, Päivi has worked for Cognigy GmbH.

Which industries is Päivi most experienced in?

Päivi is most experienced in industries like Information Technology (IT) and Banking and Finance.

Which business areas is Päivi most experienced in?

Päivi is most experienced in business areas like Marketing, Customer Service, and Strategy and Planning.

Which industries has Päivi worked in recently?

Päivi has recently worked in industries like Information Technology (IT).

Which business areas has Päivi worked in recently?

Päivi has recently worked in business areas like Marketing.

What is Päivi's education?

Päivi holds a Master in Economics and Business Administration from Aalto University School of Business and a Master in Business studies from WHU - Otto Beisheim School of Management.

What is the availability of Päivi?

Päivi is immediately available part-time for suitable projects.

What is the rate of Päivi?

Päivi's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.