Nicolás Widera
Interim Consultant for Communication and Marketing Services; Freelance Project Lead and Project Manager
Experience
Interim Consultant for Communication and Marketing Services; Freelance Project Lead and Project Manager
Freelance
- Agencies: Aimaq & Stolle, Aperto (IBM iX), Antoni, Axel Springer Corporate Solutions, BRANDS ON MARS, Deepblue Networks, Freunde des Hauses, GERLACHHARTOG, GGD Mullen Lowe, GTB Germany (VMLY&R), GUD.berlin, Hello White Parrot, Interone, Jung von Matt, Kulturprojekte Berlin, MACKAT, Neteye (Yours Truly), Ogilvy & Mather, rethink/C3, Ressourcenmangel, Scholz & Friends, Serviceplan One, Shanghai.Berlin, Wunderman, wirDesign, zweimaleins (Saatchi & Saatchi Pro)
- Companies: Bringmeister (partner of EDEKA), DIN MEDIA (Beuth Verlag), eprimo, GLOBUS Markthallen, Miles & More/Lufthansa, MOIA, VDA – Association of the German Automotive Industry, VIP Services Frankfurt
- Roles: Client Service Director, Unit Head, Account Director, Account Manager, Project Manager, Product Owner, Brand Manager, Senior Marketing Manager, Marketing Officer
Senior Consultant
Kolle Rebbe (Accenture Song)
- Clients: Google, YouTube, Volkswagen Group, Gauloise
Account Manager
HEIMAT Berlin
- Client: Hornbach
Account Manager
Scholz & Friends
- Client: Adler Fashion Stores
Junior Project Manager
Jung von Matt/Spree
- Clients: Kabel Deutschland, Berliner Morgenpost
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (22 years), Automotive (16 years), Media and Entertainment (16 years), and Retail (16 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (20 years) and Project Management (19 years).
Summary
- 20+ years of experience in advertising, communication and marketing on both the agency and client side
- Several years of project management and leadership experience with my own team and budget responsibility
- Development of strategy, analysis and concept as well as process optimization and KPI monitoring
- Analytical thinking and structured way of working
- Hands-on mentality
- Planning, organization and operational handling as central project lead
- Management of service departments, vendors and partners
- Highly experienced in stakeholder management and as an interface communicator
- Solid know-how in marketing and communication (online and offline), social media content and integrated communication
- Extensive campaign and production experience (photo shoots and video)
- Experience implementing projects in CMS and websites
- Strong understanding of software technologies
- Professional in classic project management (waterfall) and agile working methods (Scrum, OKR)
- Skilled in new business and new project implementations
Skills
- Operating Systems: Os X, Windows
- Office: Word, Pages, Excel, Numbers, Powerpoint, Keynote
- Administration: Easy Job, Brandocean, Proad, Projektron, Agentur Office
- Graphics: Photoshop, Indesign, Affinity Photo, Affinity Publisher
- Programming Languages: Xhtml, Css
- Content Management Systems / Cms: Opencms, Wordpress, Hybris, Django, Ez (Ibexa), Magnolia
- Ai Tools: Perplexity (Research), Gamma (Presentation), Chatgpt (Content Creation), Canva (Design)
- Brand Management: Frontify, Wirhub
- Online Shop System: Magento
- Crm Tool: Optivo
- Tracking: Google Analytics, Webtrekk, Etracker, Tableau
- Ticketing System: Jira
- Documentation, Wiki: Confluence, Mediawiki
- Project Management: Asana, Projectplace, Slack, Miro, Ms Project, Mural
Languages
Education
Universität der Künste
Diploma in Communications Economics, Society and Business Communication · Society and Business Communication, GWK · Berlin, Germany · 1.0
Gymnasium Kreuzheide
Abitur · High School Diploma · Wolfsburg, Germany · 1.7
Profile
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