Marianne H.
Solution Manager (Issuing)
Experience
Jan 2023 - Sep 2023
9 monthsEschborn, Germany
Solution Manager (Issuing)
Nets (Nexi group)
- Planning and execution of the discovery process for the Commerzbank project
- Development of the solution design & documentation of customer requirements
Jan 2020 - Dec 2022
3 yearsEschborn, Germany
CRM Frontbook Project Manager (Swiss Market)
Concardis / Nets
- Development & implementation of lead management in Salesforce
- E2E campaign management – including KPI tracking
- Further development of partner marketing – online/offline
- Introduction of a 'Customer Referral' program
Jan 2011 - Dec 2019
9 yearsFrankfurt, Germany
Interim Marketing & Communication Manager
Brandstorm (Account: Degussa Goldhandel)
- Execution of various corporate projects in the DACH region
- Conceptualization and implementation of campaigns – cross-channel
- Planning and execution of various trade show appearances (e.g., World Money Fair)
Jan 2011 - Dec 2019
9 yearsFrankfurt, Germany
Interim Marketing & Communication Manager
Serviceplan One (Account: Miles & More Programm)
- Planning and management of direct marketing activities – online/offline
Jan 2011 - Dec 2019
9 yearsFrankfurt, Germany
Interim Marketing & Communication Manager
Union Investment
- Development and management of communication activities in branding
Jan 2008 - Dec 2010
3 yearsNice, France
Head of Marketing (German Market)
Promondo SA
- Responsible for developing the German market
- Creation of direct mailings and promotions
Jan 2007 - Dec 2008
2 yearsFrance
Marketing Communication Manager
Anthony & Cie Vermögensberatung
- Planning and execution of direct marketing campaigns
- Development of web content and newsletters
Jan 2002 - Dec 2005
4 yearsMonaco
Account Director
Com + Werbeagentur
- Holistic consulting for various clients in the tourism sector:
- Campaign planning & implementation (online/offline), media & production planning, budget planning
Jan 2000 - Dec 2001
2 yearsFrankfurt, Germany
Marketing Communication Manager
Union Investment
- Branding: development of brand positioning, strategy, tactics, and creative measures
Jan 1999 - Dec 2000
2 yearsFrankfurt, Germany
Senior Account Manager freelance
Loewe & Partner (Account: Opel)
- Planning, organization, and execution of the project "Opel Millenium Express" (exhibition train to showcase Opel technology)
Jan 1999 - Dec 2000
2 yearsFrankfurt, Germany
Senior Account Manager freelance
Mc Cann Erickson (Account: Deutsche Bank)
- Development and execution of the global "Superbrand" campaign
Jan 1991 - Dec 1998
8 yearsFrankfurt, Germany
Senior Account Executive
Publicis Werbeagentur
- Development of multi-channel campaigns for L'Oréal and Renault
- Account & budget management
Summary
- Marketing Strategy & Campaigns
- CRM Project Management
- Product Positioning & Branding
- Lead Generation/Lead Management
- Partner Marketing & Communications
- Go-to-Market Certification
- Trade Show & Event Management
- Salesforce Training
Languages
French
NativeGerman
AdvancedEnglish
AdvancedEducation
Oct 1991 - Jun 1992
Université de Paris, La Sorbonne Nouvelle
D.E.S.S · Economics of German-speaking countries · France
Certifications & licenses
Go-to-Market Certification
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