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Marianne Hellman
Solution Manager (Issuing)
Liederbach am Taunus, Germany
Experience
Jan 2022 -
Sep 2023
9 months
Eschborn, Germany
Solution Manager (Issuing)
Nets (Nexi group)
Planning and execution of the discovery process for the Commerzbank project
Development of the solution design & documentation of customer requirements
Jan 2020 -
Dec 2022
3 years
Eschborn, Germany
CRM Frontbook Project Manager (Swiss Market)
Concardis / Nets
Development & implementation of lead management in Salesforce
End-to-end campaign management – including KPI tracking
Further development of partner marketing – online/offline
Introduction of a “customer referral” program
Jan 2010 -
Dec 2020
9 years
Frankfurt, Germany
Interim Marketing & Communication Manager
Brandstorm (Account: Degussa Goldhandel)
Implementation of various corporate projects in the DACH region
Design and implementation of cross-channel campaigns
Planning and execution of various trade show appearances (e.g. World Money Fair)
Jan 2010 -
Dec 2020
9 years
Frankfurt, Germany
Interim Marketing & Communication Manager
Serviceplan One (Account: Miles & More Programm)
Planning and management of direct marketing activities – online/offline
Jan 2010 -
Dec 2020
9 years
Frankfurt, Germany
Interim Marketing & Communication Manager
Union Investment
Development and management of communications measures in the area of branding
Jan 2008 -
Dec 2010
3 years
Nice, France
Head of Marketing (German Market)
Promondo SA
Responsible for the development of the German market
Creation of direct mailings and promotions
Jan 2007 -
Dec 2009
2 years
France
Marketing Communication Manager
Anthony & Cie Vermögensberatung
Planning and execution of direct marketing campaigns
Development of web content and newsletters
Jan 2002 -
Dec 2005
4 years
Monaco
Account Director
Com + Werbeagentur
Holistic consulting for various clients in the tourism sector:
Campaign planning & execution (online/offline), media & production planning, budgeting
Jan 1999 -
Dec 2002
2 years
Frankfurt, Germany
Marketing Communication Manager
Union Investment
Branding: development of brand positioning, strategy, tactics and creative measures
Jan 1998 -
Dec 2000
2 years
Frankfurt, Germany
Senior Account Manager freelance
Loewe & Partner (Account: Opel)
Planning, organization and execution of the project "Opel Millennium Express" (exhibition train for presenting Opel technology)
Jan 1998 -
Dec 2000
2 years
Frankfurt, Germany
Senior Account Manager freelance
Mc Cann Erickson (Account: Deutsche Bank)
Development and execution of the worldwide "Superbrand Campaign"
Jan 1991 -
Dec 1998
8 years
Frankfurt, Germany
Senior Account Executive
Publicis Werbeagentur
Development of multichannel campaigns for L'Oréal and Renault
Account & budget management
Summary
Marketing strategy & campaigns
CRM project management
Product-Positioning & Branding
Lead Generation/Lead Management
Partner-Marketing & Communications
Go-to-market certification
Trade show & event management
Salesforce Training
Languages
French
Native
English
Advanced
German
Advanced
Education
Oct 1991 -
Jun 1992
Université de Paris, La Sorbonne Nouvelle
D.E.S.S · Economics of German-speaking countries · France
Certifications & licenses
Go-to-market certification
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