Marianne Hellman
Solution Manager (Issuing)
Experience
Solution Manager (Issuing)
Nets (Nexi group)
- Planning and execution of the discovery process for the Commerzbank project
- Developing solution design & documenting customer requirements
CRM Frontbook Project Manager (Swiss market)
Concardis / Nets
- Developing & implementing lead management in Salesforce
- End-to-end campaign management – incl. KPI tracking
- Further development of partner marketing – online/offline
- Launching a “refer-a-friend” program
Interim Marketing & Communication Manager
Union Investment
- Developing and managing branding communications
- Planning and managing online/offline direct marketing for Miles & More (agency: Serviceplan One)
- Planning and managing online/offline direct marketing for Degussa Goldhandel (agency: Brandstorm)
- Managing various corporate projects in the DACH region
- Designing and executing cross-channel campaigns
- Planning and executing trade show appearances (e.g., World Money Fair)
Head of Marketing (German market)
Promondo SA
- Responsible for developing the German market
- Creating direct mailings and promotions
Marketing Communication Manager
Anthony & Cie Vermögensberatung
- Planning and executing direct marketing campaigns
- Developing web content and newsletters
Account Director
Com + Werbeagentur
- Holistic consulting for various clients in the tourism sector
- Campaign planning & implementation (online/offline)
- Media & production planning
- Budget planning
Marketing Communication Manager
Union Investment
- Development of brand positioning, strategy, tactics and creative initiatives
Senior Account Manager
Freelance
- Development and implementation of the global “Superbrand Campaign” for Deutsche Bank (Agency: McCann Erickson)
- Planning, organizing and executing the “Opel Millenium Express” project (an exhibition train to present Opel technology) for Opel (Agency: Loewe & Partner)
Senior Account Executive
Publicis Werbeagentur
- Development of multichannel campaigns for L'Oréal and Renault
- Account & budget management
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (17.5 years), Advertising (15 years), Tourism (4 years), Information Technology (3 years), and Automotive (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (31 years), Sales (8 years), Project Management (5.5 years), and Product Development (0.5 years).
Skills
- Marketing Strategy & Campaigns
- Crm Project Management
- Product Positioning & Branding
- Lead Generation/lead Management
- Partner Marketing & Communications
- Go-to-market Certification
- Trade Fair & Event Management
- Salesforce Training
Languages
Education
Université de Paris, La Sorbonne Nouvelle
D.E.S.S., Economics of German-speaking Countries · Economics of German-speaking Countries · Paris, France
Certifications & licenses
Go-to-market certification
Profile
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