Recommended expert

Marianne Hellman

Solution Manager (Issuing)

Marianne Hellman
Liederbach am Taunus, Germany

Experience

Jan 2023 - Sep 2023
9 months
Eschborn, Germany

Solution Manager (Issuing)

Nets (Nexi group)

  • Planning and execution of the discovery process for the Commerzbank project
  • Developing solution design & documenting customer requirements
Jan 2020 - Dec 2022
3 years
Eschborn, Germany

CRM Frontbook Project Manager (Swiss market)

Concardis / Nets

  • Developing & implementing lead management in Salesforce
  • End-to-end campaign management – incl. KPI tracking
  • Further development of partner marketing – online/offline
  • Launching a “refer-a-friend” program
Jan 2011 - Dec 2019
9 years
Frankfurt, Germany

Interim Marketing & Communication Manager

Union Investment

  • Developing and managing branding communications
  • Planning and managing online/offline direct marketing for Miles & More (agency: Serviceplan One)
  • Planning and managing online/offline direct marketing for Degussa Goldhandel (agency: Brandstorm)
  • Managing various corporate projects in the DACH region
  • Designing and executing cross-channel campaigns
  • Planning and executing trade show appearances (e.g., World Money Fair)
Jan 2008 - Dec 2010
3 years
Nice, France

Head of Marketing (German market)

Promondo SA

  • Responsible for developing the German market
  • Creating direct mailings and promotions
Jan 2007 - Dec 2008
2 years
France

Marketing Communication Manager

Anthony & Cie Vermögensberatung

  • Planning and executing direct marketing campaigns
  • Developing web content and newsletters
Jan 2002 - Dec 2005
4 years
Monaco

Account Director

Com + Werbeagentur

  • Holistic consulting for various clients in the tourism sector
  • Campaign planning & implementation (online/offline)
  • Media & production planning
  • Budget planning
Jan 2000 - Dec 2001
2 years
Frankfurt, Germany

Marketing Communication Manager

Union Investment

  • Development of brand positioning, strategy, tactics and creative initiatives
Jan 1999 - Dec 2000
2 years
Frankfurt, Germany

Senior Account Manager

Freelance

  • Development and implementation of the global “Superbrand Campaign” for Deutsche Bank (Agency: McCann Erickson)
  • Planning, organizing and executing the “Opel Millenium Express” project (an exhibition train to present Opel technology) for Opel (Agency: Loewe & Partner)
Jan 1991 - Dec 1998
8 years
Frankfurt, Germany

Senior Account Executive

Publicis Werbeagentur

  • Development of multichannel campaigns for L'Oréal and Renault
  • Account & budget management

Skills

  • Marketing Strategy & Campaigns
  • Crm Project Management
  • Product Positioning & Branding
  • Lead Generation/lead Management
  • Partner Marketing & Communications
  • Go-to-market Certification
  • Trade Fair & Event Management
  • Salesforce Training

Languages

French
Native
German
Advanced
English
Advanced

Education

Oct 1990 - Jun 1991

Université de Paris, La Sorbonne Nouvelle

D.E.S.S., Economics of German-speaking Countries · Economics of German-speaking Countries · Paris, France

Certifications & licenses

Go-to-market certification

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