Marianne Hellman
Solution Manager (Issuing)
Experience
Jan 2022 - Sep 2023
9 months Eschborn, Germany
Solution Manager (Issuing)
Nets (Nexi group)
- Planning and execution of the discovery process for the Commerzbank project
- Development of the solution design & documentation of customer requirements
Jan 2020 - Dec 2022
3 years Eschborn, Germany
CRM Frontbook Project Manager (Swiss Market)
Concardis / Nets
- Development & implementation of lead management in Salesforce
- End-to-end campaign management – including KPI tracking
- Further development of partner marketing – online/offline
- Introduction of a “customer referral” program
Jan 2010 - Dec 2020
9 years Frankfurt, Germany
Interim Marketing & Communication Manager
Brandstorm (Account: Degussa Goldhandel)
- Implementation of various corporate projects in the DACH region
- Design and implementation of cross-channel campaigns
- Planning and execution of various trade show appearances (e.g. World Money Fair)
Jan 2010 - Dec 2020
9 years Frankfurt, Germany
Interim Marketing & Communication Manager
Serviceplan One (Account: Miles & More Programm)
- Planning and management of direct marketing activities – online/offline
Jan 2010 - Dec 2020
9 years Frankfurt, Germany
Interim Marketing & Communication Manager
Union Investment
- Development and management of communications measures in the area of branding
Jan 2008 - Dec 2010
3 years Nice, France
Head of Marketing (German Market)
Promondo SA
- Responsible for the development of the German market
- Creation of direct mailings and promotions
Jan 2007 - Dec 2009
2 years France
Marketing Communication Manager
Anthony & Cie Vermögensberatung
- Planning and execution of direct marketing campaigns
- Development of web content and newsletters
Jan 2002 - Dec 2005
4 years Monaco
Account Director
Com + Werbeagentur
- Holistic consulting for various clients in the tourism sector:
- Campaign planning & execution (online/offline), media & production planning, budgeting
Jan 1999 - Dec 2002
2 years Frankfurt, Germany
Marketing Communication Manager
Union Investment
- Branding: development of brand positioning, strategy, tactics and creative measures
Jan 1998 - Dec 2000
2 years Frankfurt, Germany
Senior Account Manager freelance
Loewe & Partner (Account: Opel)
- Planning, organization and execution of the project "Opel Millennium Express" (exhibition train for presenting Opel technology)
Jan 1998 - Dec 2000
2 years Frankfurt, Germany
Senior Account Manager freelance
Mc Cann Erickson (Account: Deutsche Bank)
- Development and execution of the worldwide "Superbrand Campaign"
Jan 1991 - Dec 1998
8 years Frankfurt, Germany
Senior Account Executive
Publicis Werbeagentur
- Development of multichannel campaigns for L'Oréal and Renault
- Account & budget management
Summary
- Marketing strategy & campaigns
- CRM project management
- Product-Positioning & Branding
- Lead Generation/Lead Management
- Partner-Marketing & Communications
- Go-to-market certification
- Trade show & event management
- Salesforce Training
Languages
French
Native
English
Advanced
German
Advanced
Education
Oct 1991 - Jun 1992
Université de Paris, La Sorbonne Nouvelle
D.E.S.S · Economics of German-speaking countries · France
Certifications & licenses
Go-to-market certification
Similar Freelancers
Discover other experts with similar qualifications and experience