Marianne Hellman

Solution Manager (Issuing)

Liederbach am Taunus, Germany

Experience

Jan 2022 - Sep 2023
9 months
Eschborn, Germany

Solution Manager (Issuing)

Nets (Nexi group)

  • Planning and execution of the discovery process for the Commerzbank project
  • Development of the solution design & documentation of customer requirements
Jan 2020 - Dec 2022
3 years
Eschborn, Germany

CRM Frontbook Project Manager (Swiss Market)

Concardis / Nets

  • Development & implementation of lead management in Salesforce
  • End-to-end campaign management – including KPI tracking
  • Further development of partner marketing – online/offline
  • Introduction of a “customer referral” program
Jan 2010 - Dec 2020
9 years
Frankfurt, Germany

Interim Marketing & Communication Manager

Brandstorm (Account: Degussa Goldhandel)

  • Implementation of various corporate projects in the DACH region
  • Design and implementation of cross-channel campaigns
  • Planning and execution of various trade show appearances (e.g. World Money Fair)
Jan 2010 - Dec 2020
9 years
Frankfurt, Germany

Interim Marketing & Communication Manager

Serviceplan One (Account: Miles & More Programm)

  • Planning and management of direct marketing activities – online/offline
Jan 2010 - Dec 2020
9 years
Frankfurt, Germany

Interim Marketing & Communication Manager

Union Investment

  • Development and management of communications measures in the area of branding
Jan 2008 - Dec 2010
3 years
Nice, France

Head of Marketing (German Market)

Promondo SA

  • Responsible for the development of the German market
  • Creation of direct mailings and promotions
Jan 2007 - Dec 2009
2 years
France

Marketing Communication Manager

Anthony & Cie Vermögensberatung

  • Planning and execution of direct marketing campaigns
  • Development of web content and newsletters
Jan 2002 - Dec 2005
4 years
Monaco

Account Director

Com + Werbeagentur

  • Holistic consulting for various clients in the tourism sector:
  • Campaign planning & execution (online/offline), media & production planning, budgeting
Jan 1999 - Dec 2002
2 years
Frankfurt, Germany

Marketing Communication Manager

Union Investment

  • Branding: development of brand positioning, strategy, tactics and creative measures
Jan 1998 - Dec 2000
2 years
Frankfurt, Germany

Senior Account Manager freelance

Loewe & Partner (Account: Opel)

  • Planning, organization and execution of the project "Opel Millennium Express" (exhibition train for presenting Opel technology)
Jan 1998 - Dec 2000
2 years
Frankfurt, Germany

Senior Account Manager freelance

Mc Cann Erickson (Account: Deutsche Bank)

  • Development and execution of the worldwide "Superbrand Campaign"
Jan 1991 - Dec 1998
8 years
Frankfurt, Germany

Senior Account Executive

Publicis Werbeagentur

  • Development of multichannel campaigns for L'Oréal and Renault
  • Account & budget management

Summary

  • Marketing strategy & campaigns
  • CRM project management
  • Product-Positioning & Branding
  • Lead Generation/Lead Management
  • Partner-Marketing & Communications
  • Go-to-market certification
  • Trade show & event management
  • Salesforce Training

Languages

French
Native
English
Advanced
German
Advanced

Education

Oct 1991 - Jun 1992

Université de Paris, La Sorbonne Nouvelle

D.E.S.S · Economics of German-speaking countries · France

Certifications & licenses

Go-to-market certification