Recommended expert
Marianne Hellman
Solution Manager (Issuing)
Experience
Jan 2023 - Sep 2023
9 monthsEschborn, Germany
Solution Manager (Issuing)
Nets (Nexi group)
- Planning and execution of the discovery process for the Commerzbank project
- Developing solution design & documenting customer requirements
Jan 2020 - Dec 2022
3 yearsEschborn, Germany
CRM Frontbook Project Manager (Swiss market)
Concardis / Nets
- Developing & implementing lead management in Salesforce
- End-to-end campaign management – incl. KPI tracking
- Further development of partner marketing – online/offline
- Launching a “refer-a-friend” program
Jan 2011 - Dec 2019
9 yearsFrankfurt, Germany
Interim Marketing & Communication Manager
Union Investment
- Developing and managing branding communications
- Planning and managing online/offline direct marketing for Miles & More (agency: Serviceplan One)
- Planning and managing online/offline direct marketing for Degussa Goldhandel (agency: Brandstorm)
- Managing various corporate projects in the DACH region
- Designing and executing cross-channel campaigns
- Planning and executing trade show appearances (e.g., World Money Fair)
Jan 2008 - Dec 2010
3 yearsNice, France
Head of Marketing (German market)
Promondo SA
- Responsible for developing the German market
- Creating direct mailings and promotions
Jan 2007 - Dec 2008
2 yearsFrance
Marketing Communication Manager
Anthony & Cie Vermögensberatung
- Planning and executing direct marketing campaigns
- Developing web content and newsletters
Jan 2002 - Dec 2005
4 yearsMonaco
Account Director
Com + Werbeagentur
- Holistic consulting for various clients in the tourism sector
- Campaign planning & implementation (online/offline)
- Media & production planning
- Budget planning
Jan 2000 - Dec 2001
2 yearsFrankfurt, Germany
Marketing Communication Manager
Union Investment
- Development of brand positioning, strategy, tactics and creative initiatives
Jan 1999 - Dec 2000
2 yearsFrankfurt, Germany
Senior Account Manager
Freelance
- Development and implementation of the global “Superbrand Campaign” for Deutsche Bank (Agency: McCann Erickson)
- Planning, organizing and executing the “Opel Millenium Express” project (an exhibition train to present Opel technology) for Opel (Agency: Loewe & Partner)
Jan 1991 - Dec 1998
8 yearsFrankfurt, Germany
Senior Account Executive
Publicis Werbeagentur
- Development of multichannel campaigns for L'Oréal and Renault
- Account & budget management
Skills
- Marketing Strategy & Campaigns
- Crm Project Management
- Product Positioning & Branding
- Lead Generation/lead Management
- Partner Marketing & Communications
- Go-to-market Certification
- Trade Fair & Event Management
- Salesforce Training
Languages
French
NativeGerman
AdvancedEnglish
AdvancedEducation
Oct 1990 - Jun 1991
Université de Paris, La Sorbonne Nouvelle
D.E.S.S., Economics of German-speaking Countries · Economics of German-speaking Countries · Paris, France
Certifications & licenses
Go-to-market certification
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